November 12, 2019, 2:00 PM EST

Optimize your marketing for every stage of the funnel

Marketing professionals and agencies track their marketing efforts from top of funnel results to conversion, seeking to understand what campaigns are resulting in the highest ROI. But in today’s landscape where the consumer’s journey to buy is spread across several channels and multiple time periods, this is no easy task.

Join Gravity Digital’s CEO, Casey O’Quinn, along with CallRail’s Partner Marketing Manager, Rachel Ward, and Product Manager, John Weaver to learn how to optimize your marketing analytics across all channels, and get the largest return on your investments.

What you'll learn:

Mistakes agencies tend to make and learnings along the way
Best practices for tracking conversions via form submission tracking
How to attribute touchpoints associated with leads that come in from calls, forms, texts, and anywhere in between
Understanding campaign performance down to the person