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Missed Opportunities: Rethinking Call Tracking for Google Ads & SEO

 

Inbound calls are a goldmine, but can be often overlooked by businesses who lack the data to work those leads effectively.

Luckily, by using call tracking, you can make your paid and organic lead generation campaigns more effective and increase lead quality.

Franco Aquino, co-founder of REN Marketing, will be joined by Laura Lawrie, CallRail’s Principle Product Manager to discuss how call tracking can help you reduce wasted spend, identify new opportunities, and identify gaps in your processes.

You'll learn:

  • Common approaches to PPC that result in low customer retention and poor customer experiences
  • How call tracking can help identify gaps in the sales process and improve the value of marketing leads
  • How listening to call recordings can open up opportunities for new marketing tactics.

Webinar Hosts

Laura Lawrie

Senior Product Manager,

CallRail

Franco Aquino

Co-founder,

REN Marketing

More Call Tracking ebooks

  • How to get more home service leads (without paying for ads)
  • Small business marketing 101: From strategy to tactics and everything in between
  • Open for business: Bouncing back with post-pandemic call data

More Call Tracking webinars

  • Inside Track [Q2 2022]: Tips, tricks and what’s new from CallRail
  • Marketing Strategy Health Check
  • Know what works: Measuring marketing ROI in a digital world

More Call Tracking tips

  • 7 tips for conducting an effective marketing strategy health check
  • Tip Sheet: 7 common law firm marketing questions, answered
  • Tip Sheet: 7 common small business marketing questions, answered
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