Marketing

What you need to know about attribution windows

Learn about the different types of attribution windows and formats for reporting.

Top 10 Reasons You Should Be Using Business Call Tracking

For any business to succeed, you need a great website and tools to analyze its success. Here are the top reasons to add call tracking to your business.

The ultimate list of SEO directories (plus 4 tips for maximizing your placements)

Discover how you can use local SEO directories to attract leads and increase traffic.

Google’s Local Pack: What you need to know

Learn about Google's Local Pack and its different features, its advantages and disadvantages for local businesses, and the steps you can take to be shown in the pack.

XML sitemap vs HTML Sitemap: SEO benefits for each

A sitemap is a good way to let search engines know about all the pages on your website. Find which type of sitemap works best for you.

How to resolve your Google My Business listing suspension

So your Google my Business listing was suspended. Don't panic. Learn common reasons why listings get suspended and how to get yours up and running again and in your control.

Subdomains vs. Subdirectories: What’s the Difference?

Learn the key differences between subdomains and subdirectories, how to set them up, and which is best for your website.

Best industries for SMS marketing (+ examples)

Just about any consumer-focused industry can use SMS marketing to expand its reach, turn leads into customers, and keep those customers coming back for repeat business.

Better Form Tracking with CallRail’s new inclusive bundles

The new form tracking functionality is now available on the Marketing Analytics and Analytics Suite bundles. Got questions about how this affects you? We've got answers.

How to manage GMB customer reviews 

With so many consumers researching businesses online, Google customer reviews are an excellent place to show off just how great your business can be.

What is Z-shaped Attribution?

Z-shaped attribution is a multi-touch model that gives credit to all touchpoints in the customer journey. Find out if z-shaped attribution is right for your business.

Guide to U-shaped Attribution

Learn how a U-shaped attribution model works, the pros and cons for different types of customer journeys, and whether it's the right model for you business.

Guide to W-Shaped Attribution

Why a W-shaped attribution will create transparency into your leads.

The root of stakeholder buy-in: How better attribution can impact organizational buy-in

If you’re not a decision-maker within your marketing department, getting stakeholder buy-in can make or break your strategy turning into execution.

Next-level tips for tracking leads from offline sources

Tracking offline call conversions is vital to prove the effort and results of your offline marketing efforts. Understand which campaigns drive your calls.

Integrating Google Ads lead form extensions with CallRail

Learn how to overcome consumer inertia and capture new leads with our Google Ads integration.

How to Improve Click-Through Rates for Local SEO

If you aren’t optimizing your website for local searches, you’re missing out on a valuable source of new clients and customers.

How to qualify marketing leads

Businesses live or die by the quality of their leads. Here's how to make qualify your leads.

Mockingbird shares their marketing journey with CallRail

From the mouths of our Agency Partners, hear how CallRail has made the difference in their marketing and reporting efforts.

A guide to linear attribution

Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.

Use Marketing Attribution To Optimize Your Ad Budget

By measuring and evaluating the performance of your marketing channels on a user level, you can distribute resources in a way that drives the most conversions at the lowest cost to your business.

SEO vs Local SEO: What’s the difference?

Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!

How to use Google Tag Manager to track calls

Learn how to set up Google Tag Manager to track phone calls and how to set up phone call goals in Google Analytics with our step by step guide.

Attribution models: What they are, why they matter, when to use them

Attribution models are an important tool for marketers looking for data to improve their campaigns. We explore what they look like, and how to use them.

CallRail for Google My Business: Get to know your local customers through call tracking

CallRail’s Google My Business integration greatly expands on what GMB natively offers through GMB Insights.

15 marketing agency directories that will generate leads for you

Learn why marketing agency directories can be an effective lead gen source for your organization.

What is NAP Consistency?

NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms.