Marketing

7 steps to building your virtual event marketing strategy for SMBs

Here are 7 steps to building a successful virtual event marketing strategy.

What is lead nurturing?

Lead nurturing is a valuable marketing and sales strategy that can help you more effectively build customer relationships and improve your ROI. Learn more about this strategy.

How to stop spam calls with CallRail

Are spam calls on the rise for your business? Learn how CallRail can help prevent these unwanted calls from tying up your business line.

Why and How to Use Google Ads Affinity Audiences for Top-of-Funnel Marketing

Learn how to set up Google Affinity Audiences as well as custom target audiences.

Understanding enterprise call tracking

Read more for answers to questions like: What is enterprise call tracking? What should I look for in an enterprise call tracking solution? What benefits can I expect?

How one digital marketing agency identified and diverted 43% in wasted ad spend

Learn how digital marketing agency, WebServ, used call tracking to identify wasted ad spend to reallocate to profitable campaigns for their client.

Marketing attribution tracking strategies and models

In this guide you will find out what attribution marketing tracking strategy options you have and how they will affect your digital marketing.

Marketer's guide to call tracking software

Marketers have specific needs for call tracking software including, lead attribution reporting, customer research, and more. Learn more in our marketer’s guide.

Legal Q&A: How to outsmart competitive marketers with call tracking

Learn from marketing experts in the legal field how they use call tracking to stay competitive and gain more clients.

How to use Google Ads Keyword Planner

Learn all about Google Ads Keyword Planner. From the benefits to the different keyword match types to how to set up your campaign, we've got you covered.

How Alaniz Marketing uses CallRail to help clients help themselves

Learn how Alaniz Marketing uses CallRail and HubSpot to get their clients more involved and improve their marketing attribution.

How JC Law used Hubspot and CallRail to lower ad spend by 20% while retaining 61% more clients

Learn how JC Law was able to improve their marketing attribution and cut ad spend by 20% with CallRail and HubSpot.

How call tracking helped one law firm amplify legal advertising performance — and improve client service

Learn how Trendi Marketing optimized campaign efficiency and client services with call tracking.

Healthcare Q&A: How to improve patient care with call tracking

Learn from healthcare marketing experts how call tracking helped improve their marketing spend and the client's customer experience in this Q&A style webinar.

Cross-Promotion Ideas For Small Businesses

Learn about the benefits of cross-promotion for small businesses and how to get started.

CallRail Summer School: Part 2 || Healthcare

CallRail Summer School is bringing you the second installment of our three-part event series on the lead lifecycle

Marketing Attribution Reporting Template

Download our marketing attribution template and identify the most effective and efficient marketing channels.

First touch or last touch: Which attribution model Is right for your business?

Explore the pros and cons of first touch and last touch attribution models and find out which single touch model is best for your business.

A getting started guide to tracking your online marketing efforts

To learn more about the advantages of visitor tracking and how to get started, downloaded this guide to tracking your online marketing efforts.

Guide to first touch attribution

First touch attribution gives 100% credit of a sale to the first interaction. Learn the pros and cons of this model and whether if it's right for your business.

We made the Inc. 5000 list (for the fifth year in a row)!

For the fifth year in row, CallRail's made it onto the Inc. 5000 list for fastest growing companies and we're feeling the excitement.

Understanding complex customer journeys through attribution reporting

Keep reading to see how businesses can use attribution to better understand how each engagement with their brand contributes to creating new customers.

Three Case Studies in Automotive Digital Marketing

Learn from three different use cases how automotive marketers use call tracking to improve their marketing and get the most leads.

A suite deal: try all our products free for two months

Get everything CallRail offers — Call Tracking, Form Tracking, and Conversation Intelligence — free for two months.

Three ways three agencies are setting themselves apart — and winning over clients

Learn how agencies are differentiating themselves in a cluttered market.

Four ways Conversation Intelligence will make your team smarter

Get more out your calls with CallRail's Conversation Intelligence. Improve customer experience, better qualify leads, optimize your marketing strategies, and more.

CallRail Summer School: Part 2 || Home Service

CallRail Summer School is bringing you the second installment of our three-part event series on the lead lifecycle