Marketing

Marketing attribution tracking strategies and models

In this guide you will find out what attribution marketing tracking strategy options you have and how they will affect your digital marketing.

Marketer's guide to call tracking software

Marketers have specific needs for call tracking software including, lead attribution reporting, customer research, and more. Learn more in our marketer’s guide.

Legal Q&A: How to outsmart competitive marketers with call tracking

Learn from marketing experts in the legal field how they use call tracking to stay competitive and gain more clients.

How to use Google Ads Keyword Planner

Learn all about Google Ads Keyword Planner. From the benefits to the different keyword match types to how to set up your campaign, we've got you covered.

How Alaniz Marketing uses CallRail to help clients help themselves

Learn how Alaniz Marketing uses CallRail and HubSpot to get their clients more involved and improve their marketing attribution.

How JC Law used Hubspot and CallRail to lower ad spend by 20% while retaining 61% more clients

Learn how JC Law was able to improve their marketing attribution and cut ad spend by 20% with CallRail and HubSpot.

How call tracking helped one law firm amplify legal advertising performance — and improve client service

Learn how Trendi Marketing optimized campaign efficiency and client services with call tracking.

Healthcare Q&A: How to improve patient care with call tracking

Learn from healthcare marketing experts how call tracking helped improve their marketing spend and the client's customer experience in this Q&A style webinar.

Cross-Promotion Ideas For Small Businesses

Learn about the benefits of cross-promotion for small businesses and how to get started.

First touch or last touch: Which attribution model Is right for your business?

Explore the pros and cons of first touch and last touch attribution models and find out which single touch model is best for your business.

Guide to first touch attribution

First touch attribution gives 100% credit of a sale to the first interaction. Learn the pros and cons of this model and whether if it's right for your business.

We made the Inc. 5000 list (for the fifth year in a row)!

For the fifth year in row, CallRail's made it onto the Inc. 5000 list for fastest growing companies and we're feeling the excitement.

Understanding complex customer journeys through attribution reporting

Keep reading to see how businesses can use attribution to better understand how each engagement with their brand contributes to creating new customers.

Three Case Studies in Automotive Digital Marketing

Learn from three different use cases how automotive marketers use call tracking to improve their marketing and get the most leads.

A suite deal: try all our products free for two months

Get everything CallRail offers — Call Tracking, Form Tracking, and Conversation Intelligence — free for two months.

Four ways Conversation Intelligence will make your team smarter

Get more out your calls with CallRail's Conversation Intelligence. Improve customer experience, better qualify leads, optimize your marketing strategies, and more.

Buddy Check: Identifying Revenue-Driving Partners

Watch this fireside chat style discussion between Unbounce, Titan PPC, and Earnworthy as they discuss everything partner marketing.

Archery: Targeting Repeat Customers

Watch Jason Rozenblat, VP of Sales at CallRail and Roland Ligtenberg, Co-Founder of Housecall Pro, run through how you can target prospects.

Arts and Crafts: Creating Campaigns that Close

Watch as Demand Generation Manager, Rachel Ward, partners with LumenAd and Merlino Media Group discuss how you can create data driven campaign strategies.

Treasure Hunt: Mapping buyer journeys from clicks to conversion

Watch as Demand Generation Manager, David Schroeder, and Walker Sands discuss how to map your customers’ buying journeys all the way from clicks to conversion.

Storytelling: Creating Content that Converts

Watch Co-Founder of Marketmuse, Jeff Coyle, and Content Director, Rob Wade, run through how you can create killer content to convert more prospects into customers.

How call tracking helps lead nurturing

Moving prospects and leads forward in the buyers journey can be challenging. Learn how to call tracking can aid in nurturing your leads.

Guide to revenue attribution

Use this guide to acquaint yourself with revenue attribution and how it can help you achieve both your current and your long-term marketing goals.

Organic vs Paid Social Media for Small Businesses

Learn the difference between paid and organic social, the pros and cons of each, and which works best for your business goals.

PPC bidding recommendations for beginners

Discover our pay-per-click bidding strategy recommendations, designed to help beginners get the most out of their PPC campaigns.

Make every lead count: Avoiding missed calls, ghost form submissions, and more

With an influx of incoming calls, it can be hard to capture every lead. Learn how Webistry uses CallRail to prevent lost leads with their inbound call strategy.

How to use call data and recordings to optimize conversion rates

Listening to your customers is key. Learning through call recordings is the way. Learn how Tuff Growth Marketing uses valuable call data to improve conversion rates.