Marketing

Welcome to Call Tracking, Google.

Google joined the call tracking industry with their product, Google Website Call Conversions. This further validates the fact that calls are critical.

Marketing Agency Becomes Client Superhero Thanks To Call Tracking!

Discover how CallRail continues to help marketing agencies drive more leads for their clients and show them the foot work, not just the results.

3 Things 100K Per Month PPC Marketers Do Differently

Call tracking is a necessary tool for PPC marketers with a significant PPC budget, enabling them to adjust their ad spend based on real data and cuts costs.

Growth Consulting Firm Hits Home Runs For Clients With Call Tracking

Mark P. Sullivan, Founder of Vasolo, uses call tracking for his clients to gain visibility into where inbound calls are coming from and the call's quality.

75% of Businesses Spending $50K+ On Search Advertising Reduce Cost Per Lead With Call Tracking

Marketers say insights derived from call tracking lead to smarter advertising investments according to new CallRail Study.

How your business can benefit from call tracking

A successful marketing campaign is crucial to growing your business. With call tracking, you can optimize the performance of your marketing strategy.

CallRail Joins the 10,000 Companies Club!

CallRail now provides powerful call tracking and analytics to more than 10,000 companies in the USA & Canada. CallRail's easy-to-use interface and ever-expanding list of features has been instrumental in driving this growth.

3 More Reasons to Track Inbound Phone Calls

Tracking inbound phone calls is a necessity for any successful marketing strategy. If you aren't tracking phone calls, here are 3 reasons you should be.

Website Visitors Are Quick to Call, So Design with Conversions in Mind

Updating your website with conversion design in mind is important. You need to supply users with what they need to make the quick decision to call.

Incorporate Call Tracking Into Your Marketing Plan

You might have a mountain of information on how users are clicking through to your website and landing pages by using web analytics, social analytics and paid advertising data, but there is one more piece to the lead generation puzzle that people aren't utilizing that will greatly increase your ROI.

When it Comes to Purchasing, Calling is Still King

Mobile callers pick up the phone because it's easier to find the information they need, so make sure you're not losing valuable conversions

CallRail Named Atlanta’s 10th Fastest-Growing Private Company for 2014

CallRail was announced as the 10th fastest growing private company in Atlanta at the Atlanta Business Chronicle's 2014 Pacesetter Awards.

CallRail Moves to Midtown

CallRail recently moved to a new office location in Midtown, Atlanta.

How to Get Search Term Data for Your Google Ads Call Conversions

Shaken by Google's latest announcement for search terms? Here's everything you need to know about the change and how to find your search terms still.

How to Keep Google Ads Keyword Data for Call Conversions

Nervous over Google Ads' latest announcement about keyword data? Don't worry. Here's everything you need to know for keeping your data for call conversions.

New Feature: Google Ads Manual Conversion Import

You've always been able to use our automatic integration via Google Analytics, now you have the option to import calls as conversions into Google Ads.

Are Your Content Marketing Efforts Paying Off?

About half of campaigns fail. Check out these tips on how to make sure your content marketing efforts are paying off.

CallRail Named a TAG Top 40 Innovative Technology Company

The Technology Association of Georgia (TAG), the state’s leading association dedicated to the promotion and economic advancement of Georgia’s technology industry, today announced CallRail as one of its Top 40 Innovative Technology Companies in Georgia.

Interruption Marketing vs Permission Marketing: A Deeper Look into Both Marketing Types

What exactly is the difference between interruption marketing vs permission marketing? Learn more about which tactics would benefit your business the most.

4 Reasons Call Tracking is Necessary for Marketing Agencies

Marketing agencies use every channel they can to get valuable leads for their clients. But with offline campaigns, how are they measuring performance?

Eight Offline Advertising Techniques You Can Try This Year

Outbound marketing strategies and traditional methods are still relevant. Learn about different offline advertising techniques to try this year.

5 ways to increase your online marketing ROI today

The aim of any marketing campaign is to enable your business to make new sales, and/or increase its sales volumes. However, even as you roll out your marketing efforts, you might wonder whether your preferred marketing channels are offering a solid ROI.

Social Media Tracking & Analytics Tools for Actionable Results

Social media is a great place for marketing, but is it worth the time? Here are some tools to help your track your social media performance and ROI.

Is It Legal To Record Phone Conversations In Your State?

Most states have phone call recording laws. Find out if it is legal to record a phone conversation or conference call in your state.

CallRail Now Integrates with Google Universal Analytics

Get Complete Conversion Data with our Google Universal Analytics Call Tracking Integration.

6 Characteristics to Look for When Choosing Between Call Tracking Companies

You're probably aware that there are many call tracking companies to choose from. Options are great, but it can make choosing the right company a challenge.

Call Tracking with Visitor Timelines in a (not provided) World

Google is moving entirely to secure search, cutting off organic keyword data entirely. Call tracking can help to fill in the gaps.