Marketing

Product
by Kate McGaughey

#WeAreCallRail

At CallRail, we believe what defines a company transcends material success. Beyond profit margins and innovation, our CEO, Andy Powell, shares his beliefs.

Xplornet Raises an Estimated $2.3 Million in Customer Lifetime Value with CallRail

By implementing CallRail, Xplornet was able to see that organic search traffic was driving the most phone calls at three times the rate of direct traffic. Discover which campaigns are most effective with call tracking.

Can Click-to-Text Increase Your Conversions?

According to Pew Research, more than 80% of American adults text. it's time to take advantage of SMS texting for increased client sales.

Automotive agency increases client retention and sales with CallRail

Implementing CallRail call tracking has enabled Paxton Automotive to fill gaps in call data and increase customer retention and sales. Find out how.

Streamline Your Marketing: A Guide to Saving Time with Call Tracking

Time is money. Save both with CallRail. Here are a few examples of how call tracking can transform your marketing for quicker proven results.

Product
by Madelyn Wing, Head of Partnerships, CallRail

CallRail is going to LSA 2017

Team CallRail will be attending LSA 2017! We'll be presenting offline attribution tactics and techniques to help your campaigns thrive. Be sure to stop by!

Optimize Ad Spend with Integrated Call Data and Marin Software

With CallRail's Marin integration, you can now enhance the effectiveness of Marin’s intelligence bidding with call data and optimize your ad spend.

Definition
by Mark Sullivan

CallRail is going to MozCon Local 2017

We're going to MozCon! Passionate about local search and optimization, we're sharing a live demo and what led CallRail to be the #1 call tracking software.

What is a main line tracking number?

Could this enhanced business line transform your inbound marketing? Learn if this unique type of business phone number is right for you.

CallRail is Sponsoring MarketingProfs’ Virtual Conference

We've always been strong proponents for the importance of call tracking for content marketing. Join us for MarketingProf's Virtual Conference.

Events
by Erica Hawkins

CallRail is Going to Contact.io 2017

Calls are the call to action. Team CallRail will be joining marketers, entrepreneurs, and technology leaders for the call marketing conference, Contact.io

Digital Agency iNet Media Decreases Time Spent on Campaign Set Up by Staggering 99% with CallRail

From a campaign set up that was a 24 hour process to one setup that took 1 minute, it was a no-brainer for digital agency, iNet Media, to move to CallRail.

Fannit uses Call Tracking to Find $450,000 in Missing Revenue for Mercedes-Benz of Seattle

Before working with CallRail, Fannit’s visibility into a client’s inbound calls was relatively limited. Discover how call tracking increase their growth.

Definition
by Melissa Garner

What is call tracking software?

Call tracking can be a game changer for businesses who want to get to the root of who their customers are and what campaigns drive them to call.

Industry
by Zack Bedingfield

Google Ads Announces Automatic Call Extensions for Mobile Search

Yet another update to Google Ads. Google has made announcement about call extensions this week and here's what you need to know for your business.

Industry
by Mark Sullivan

Google Ads update to phone numbers in ads that show a business location

Here's everything you need to know about Google Ads latest update. Find out who it affects, what it does, and why Google made the change.

Definition
by Erica Hawkins

What is Dynamic Number Insertion?

Know where your call is coming from. With Dynamic number insertion, you can insert a unique phone number to each online source to know who called from where.

Research
by Erica Hawkins

Your 2017 Marketing Strategy Forecast

The more things change the more they stay the same. Follow these tips to maintain a clear path through your marketing strategies for 2017.

Infographic
by Erica Hawkins

Infographic: What You Can Learn From Phone Calls

Calls are 10x’s more likely to convert than their form fill counterparts. Fully understand what drives calls to your business!

Conversation Intelligence for Inbound Marketing Campaigns

CallRail’s conversation analytics takes the guesswork out of qualifying leads so you can understand a call's quality without even listening to a recording.

Product
by Erica Hawkins

Quick start to SEO KPIs and tracking tools

SEO is a large part of your website marketing, but how do you track it? Learn what KPIs, tools, and metrics you should be using to analyze SEO performance.

Guide
by Billy Watts

Marketing Your Practice: Call Analytics for Healthcare Marketers

With CallRail, you'll understand what drives calls to your practice and gain deeper insight into our HIPAA compliant call recording.

How to Track Website Call Conversions

There are numerous different tactics for tracking website call conversions, but the important part is to be sure you are tracking them all. Learn more here.

Guide
by Mark Sullivan

How To Score More Phone Leads With A PPC Call Tracking Plan

We know how crucial it is to increase call volume and phone leads. Here are some useful PPC call tracking ideas to help you find more qualified leads.

How to get the most out of automotive PPC

Automotive PPC can be tough, but with proper call and keyword-level tracking, great ads, and the right focus, it gets easier.

Tips
by Zack Bedingfield

Guide
by Madelyn Wing, Head of Partnerships, CallRail

A Guide to Quicker Phone Number Porting

Porting your phone number can be pretty stressful, but it doesn't have to be. Find out what you can do to make the transition seamless and fast.