Marketing

Call Tracking: The Key to Conversion Optimization

Growth of technologies that track phone calls, along with Google’s announcement into the arena, is causing several major changes in the world of marketing.

What You Need to Know About Call Tracking & Local SEO

New to call tracking and its benefits for local SEO? Here's everything you need to know to help you business understand the results of tracking your calls.

The Smartphone Obsessed: Smart Marketing to Mobile Phones

It seems as though everyone is staring at a smartphone these days. Improve your marketing strategies to target and reach these smartphone obsessed users!

3 Reasons Call Tracking Technology is Garnering Attention

With customers calling businesses more than ever before, it's important to know what made them call. Learn why call tracking is improving marketer's ROI.

Agency uses CallRail to Translate Visibility into Revenue

StrategyWise uses CallRail data to evaluate the performance of each client campaign which they then analyze and optimize to help achieve revenue gains.

Marketing Firm Saves Client $50,000 Annually through Call Analytics

Innovative Agency that Built its Own Call Tracking Platform Still Realizes More Value and Performance through CallRail Solution.

Google Ads? Organic Search? Our New Data Shows Where Inbound Calls Originate

According to data drawn from more than 10,000 businesses in the last 12 months, organic search, web sites, and search advertising top sources of inbound customer calls to businesses

Why You Should Put Focus on the Yahoo Microsoft Network

The Yahoo! Microsoft Network is very relevant when it comes to online marketing strategies. Yahoo Microsoft accounts for 30% of the searches made online.

The beginner’s guide to PPC

Use this beginner’s guide to pay-per-click advertising to better understand all of the elements and strategies that go into creating a successful PPC campaign.

Boost Your Conversion Rate with Form Submission

Call while your leads are hot — not hours later. You're dramatically more likely to win business when you call customers back quickly (100 times more likely according to this study) and with our new Lead Capture feature, you can follow up on web form submission instantly.

CallRail helps New York Search Marketing Firm Showcase Serious ROI

Service and eCommerce clients finally track telephone calls as easily as web inquiries

Welcome to Call Tracking, Google.

Google joined the call tracking industry with their product, Google Website Call Conversions. This further validates the fact that calls are critical.

Marketing Agency Becomes Client Superhero Thanks To Call Tracking!

Discover how CallRail continues to help marketing agencies drive more leads for their clients and show them the foot work, not just the results.

3 Things 100K Per Month PPC Marketers Do Differently

Call tracking is a necessary tool for PPC marketers with a significant PPC budget, enabling them to adjust their ad spend based on real data and cuts costs.

Growth Consulting Firm Hits Home Runs For Clients With Call Tracking

Mark P. Sullivan, Founder of Vasolo, uses call tracking for his clients to gain visibility into where inbound calls are coming from and the call's quality.

75% of Businesses Spending $50K+ On Search Advertising Reduce Cost Per Lead With Call Tracking

Marketers say insights derived from call tracking lead to smarter advertising investments according to new CallRail Study.

How your business can benefit from call tracking

A successful marketing campaign is crucial to growing your business. With call tracking, you can optimize the performance of your marketing strategy.

CallRail Joins the 10,000 Companies Club!

CallRail now provides powerful call tracking and analytics to more than 10,000 companies in the USA & Canada. CallRail's easy-to-use interface and ever-expanding list of features has been instrumental in driving this growth.

3 More Reasons to Track Inbound Phone Calls

Tracking inbound phone calls is a necessity for any successful marketing strategy. If you aren't tracking phone calls, here are 3 reasons you should be.

Website Visitors Are Quick to Call, So Design with Conversions in Mind

Updating your website with conversion design in mind is important. You need to supply users with what they need to make the quick decision to call.

Incorporate Call Tracking Into Your Marketing Plan

You might have a mountain of information on how users are clicking through to your website and landing pages by using web analytics, social analytics and paid advertising data, but there is one more piece to the lead generation puzzle that people aren't utilizing that will greatly increase your ROI.

When it Comes to Purchasing, Calling is Still King

Mobile callers pick up the phone because it's easier to find the information they need, so make sure you're not losing valuable conversions

CallRail Named Atlanta’s 10th Fastest-Growing Private Company for 2014

CallRail was announced as the 10th fastest growing private company in Atlanta at the Atlanta Business Chronicle's 2014 Pacesetter Awards.

CallRail Moves to Midtown

CallRail recently moved to a new office location in Midtown, Atlanta.

How to Get Search Term Data for Your Google Ads Call Conversions

Shaken by Google's latest announcement for search terms? Here's everything you need to know about the change and how to find your search terms still.

How to Keep Google Ads Keyword Data for Call Conversions

Nervous over Google Ads' latest announcement about keyword data? Don't worry. Here's everything you need to know for keeping your data for call conversions.

New Feature: Google Ads Manual Conversion Import

You've always been able to use our automatic integration via Google Analytics, now you have the option to import calls as conversions into Google Ads.