Marketing

Voice Search, Virtual Assistants, Bots & the Implications for Marketers – Podcast Recap

The evolution of voice search and its place in the the future of search engine marketing is a hot topic. It's time to prepare for change.

New Feature: SMS on the CallRail Mobile App

With CallRail's latest update to the mobile app, you'll never have to worry about missing a SMS lead again with our new push notifications.

Why Call Conversions are Better Than Clicks

Understanding how your customer finds you online is important, but what happens when leads call direct instead? Call conversions trump clicks. Here's why.

How Real-Time Analytics are Reshaping Marketing

For data-driven marketers, real-time analytics are increasingly critical to creating value for businesses and clients. Those who stay ahead will benefit.

CallRail Ranked 26th Fastest-Growing Private Company by the Atlanta Business Chronicle

The new year is moving faster than we could’ve imagined, but CallRail is helping set the pace! With a growing team means more innovative products to come!

Women In Tech: Ni Ha, UX Designer

CallRail's UX Designer, Ni Ha, shares her personal story of what led her from majoring in mathematics to a fulfilling career in graphic design.

Local SEO DNI Impact Study

CallRail is looking for a multi-location business' participation in a professional study of keyword-level tracking's with DNI impact on Local SEO.

OEO Saves More Than $100,000 on Ad Spend by Switching to CallRail

With CallRail, OEO was able to view which sources were not only producing leads, but quality leads, enabling them to invest in the most effective channels.

Home Service Providers: Marketing Best Practices for Web and Beyond

97% of consumers research online to find home services providers in their area before they make a purchase. Know what searches make your phone ring.

altLINE Banking Increases Conversions by 108% with CallRail

With CallRail and its advanced tracking, know which campaigns are performing the best and where to invest your ad dollars.

What is Click-to-Call?

Click-to-call refers to an Google Ads' ad type that when clicked, calls the business as opposed to linking to their website. These ads can only show on mobile.

Building with CallRail: Habitat for Humanity Volunteer Day

Giving can be the greatest gift. CallRail joins Habitat for Humanity for the finishing touches of the build to see what community really means.

4 Actionable Direct Mail Marketing Tips that Actually Make a Bottom-Line Difference

Discover how you can optimize your direct mail marketing campaign for success with these 4 essential tips from CallRail.

CallRail Quarterly Product Update: What’s New in 2017

It can be hard to keep up with all of CallRail's new features and updates. That's why we're introducing quarterly updates to show you what we've been up to.

What are Google Ads Call-Only Ads?

Google Ads call-only ads are ads that can only appear on mobile and when clicked, call the number specified.

Women In Tech: Crystal Thornton, QA Engineer

Different story, same results: Women Thriving in Tech. Discover QA Engineer, Crystal Thornton's journey from technical writing to her role here.

What is Native Advertising?

Native advertising is sponsored content that appears to be part of a publication’s regular, unsponsored content such as articles, blogs, reviews, and news.

CallRail Trade Shows & Events | April & May

Here's what we're up to and where we're going! From Heroconf and Marketing United to SEJ Summit and Digital Summit, join us for this spring's top events.

Team CallRail Recap: Human-Centric Design and Taking UX Care at SXSW

SXSW 2017 emphasizes more time on design strategy, cross-team collaboration, and broadening our skillsets.  Here are CallRail's take aways.

Digital Agency Geek Powered Studios Saves $1,000 a Month by Switching to CallRail

After viewing CallRail’s feature set and learning about their pricing plans, Geek Powered Studios decided to move in our direction.

Team CallRail Recap: Vision, Caring, and Culture at SXSW

Find your team’s vision; rally the team behind it; care for people. Team CallRail recaps its experience at SXSW conference.

CallRail Ranked #23 Top Workplace by Atlanta Journal Constitution

We’re excited to share that we have been named one of the Atlanta Journal Constitution’s Top Workplaces for 2017! Discover what makes people excited to work here.

8 Strategies to Increase Email Conversions

Email marketing remains one of the most effective methods for nurturing leads and driving conversions. Here's 8 ways to increase your email conversions.

Manage All of Your Inbound Leads with Form Tracking from CallRail

Whether you’re using CallRail to track these leads at the campaign or keyword level, you understand where these leads are coming from and how to optimize your marketing to deliver those high-converting callers.

Team CallRail Recap: AI & Data Science at SXSW

AI will continue to be a part of our lives, personally and professionally. In this series of three posts, the CallRail Product Team discusses AI's future.

Google to Change Exact Match Keywords Once Again

Google has announce a change to exact match and close variant keywords. Here's what you need to know and how you should prepare.

Spotlight Interview: Jason Tatum, Product Owner

We're always excited to share stories of the amazing group of diverse, intelligent, driven individuals that make up Team CallRail. Discover what brought Product Owner, Jason Tatum, to CallRail.