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Call Tracking

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Automatically transcribe and analyze calls using the power of AI.

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Marketing

Call tracking systems: Key to a complete attribution ecosystem

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system, especially for today's marketers.

Guide
by Carolyn Lyden
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The 8 best Google Ads ads we’ve ever seen

Creating a good Google Ads ad is equal parts art and science. Here are the 8 best Google Ads ads we've seen.

Tips
by Michael Saba
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CallRail again named to Atlanta Journal-Constitution’s Top Workplaces list

We optimize for happiness and it shows. For the second consecutive year, CallRail was recently honored on the Atlanta Journal-Constitution's Top Workplaces list in the small companies category.

Awards
by Jules Tompkins
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Automate customer billing and payments with new CallRail-Stripe integration

CallRail has made billing and receiving payments for the call tracking services your agency provides dead simple. Customize rates and mark-ups for customers, and automate everything with our new Stripe integration.

Product
by Brittney Sovik
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4 undeniable benefits marketers gain from using call intelligence tools

Klientboost's Founder, Johnathan Dane, showcases why and how CallRail helps businesses grow larger and marketers work smarter.

Case Study
by Johnathan Dane
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How to leverage CallRail's automatic phone Transcription

CallRail's Transcriptions automatically turn phone conversations into searchable, speaker-organized transcriptions, helping you gain better customer insights.

Tips
by Anna Charity
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What is SEO? The 10 ranking factors you need to know

Learn about the 10 most important SEO ranking factors.

Definition
by Billy Watts
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Conversion tracking differences between Microsoft Ads and Google Ads

In paid search, conversion tracking is the most important metric you'll measure. Learn the key differences between Microsoft Ads & Google Ads to improve your ROI.

Comparison
by Michael Saba
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What is the marketing funnel?

Marketers use the concept of a funnel to help track leads through the buying process, typically looking at these six stages.

Definition
by Amber Guidry
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How to Optimize Campaigns with CallRail’s Google Ads Integration

Ads is the advertising platform for running ads on the Google search results page. Learn how CallRail's Google Ads integration can optimize your campaign.

Guide
by Zack Bedingfield
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What Google’s new global site tag (gtag.js) means for call tracking and Google Analytics

What does Google's new JavaScript tag mean for tracking calls in Google Analytics? Here's what you need to know about the gtag.js change and what it means for your call tracking data.

Industry
by Katherine Hosmer
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How to get the most out of CallRail’s VWO integration

VWO is a software used to A/B test versions of webpages. Learn how to optimize your site for phone calls with CallRail's VWO integration.

Tips
by David Schroeder
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Generate more leads and inbound calls from Facebook: Understanding the basics of Facebook for business

How can you leverage Facebook to generate more leads for your business? Here's a look at the tools designed to grow conversions and inbound calls.

Guide
by Robert Martin
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My superhuman support team answered 28,035 phone calls in 2017. Here are 3 things I learned along the way.

A record number of support calls and tickets in 2017 taught us three crucial lessons that will help us to serve customers better down the line.

Culture
by Michelle McCurdy
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What is Conversation Intelligence?

It's time to gain an edge over your competitors. Gather and analyze caller data like never before with Conversation Intelligence.

Definition
by Melissa Garner
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Why boosting engagement is essential after Facebook’s News Feed update

The Facebook News Feed update will have a big impact on marketers. What do these changes mean, and how should you change your facebook marketing strategy?

Webinar
by Michael Saba
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A Brief Overview of CallRail’s Zapier Integration

Zapier is an application software that connects multiple apps you use daily in order to automate your workflow.

Product
by Melissa Garner
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We Are CallRail: How and why one of our engineers launched a software developer apprenticeship

CallRail employees are entrepreneurial, and one of our engineers demonstrated that perfectly with the launch of an apprenticeship program. Learn more...

Culture
by Kate McGaughey
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Australian digital marketing agency boosts client’s phone conversions 50% with call tracking

Australian digital marketing agency Webfirm has used call tracking to deliver great results and ROI for their clients -- here's how they did it.

Case Study
by Michael Saba
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Awesome Australian content marketing campaigns (and what you can learn from them)

Australian content marketing is more popular and effective than other countries -- here are some content marketing campaigns done right, Australia-style.

Tips
by Michael Saba
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Customer Spotlight: How The Arbor Co. connected seniors with their families during a hurricane crisis

With hurricanes bearing down on their Gulf Coast communities, the Arbor Company used CallRail as a communication lifeline for seniors and their families.

Case Study
by Michael Saba
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Analysis: Australia’s digital marketing dominance presents challenges, opportunities

Australian digital marketing is outspending and outperforming every other country. Here are the challenges and opportunities this presents to marketers.


by Michael Saba
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The top design trends of 2018, and beyond

2017 was a big year for the design team at CallRail. Let's review the year's top trends in graphic and web design, and make some predictions for 2018.

Research
by Jonny Warren
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What is the Difference Between SEO and SEM?

While SEO is optimization of sites to improve visibility in SERPs organically, SEM encompasses forms of paid advertising. Which is better for your business?

Comparison
by Melissa Garner
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A guide to Australian telemarketing and spam call laws

Australian telemarketing must adhere to laws and regulations that are unique to the Land Down Under. Here's our crash-course in Australian marketing law.

Guide
by Michael Saba
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Source Tracking vs. Visitor Tracking: What’s the Difference?

Source tracking and visitor tracking help you attribute inbound leads in CallRail. Here are the key differences between the two, and some optimization tips.

Comparison
by Brittney Sovik
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With call tracking, Phorge grows client business by (at least) 30 percent

Australian marketing firm Phorge uses call tracking as part of a comprehensive strategy to help clients grow their business by 30% -- here's how they do it.

Case Study
by Michael Saba
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