Call Tracking

Know what makes your phone ring and smartly route inbound calls.

Analytics Add-Ons

Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

Communications Add-On

Lead Center

Call, text, chat, and manage your conversations from one unified inbox.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

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Marketing

What is the marketing funnel?

Marketers use the concept of a funnel to help track leads through the buying process, typically looking at these six stages.

Definition
by Amber Guidry
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How to Optimize Campaigns with CallRail’s Google Ads Integration

Ads is the advertising platform for running ads on the Google search results page. Learn how CallRail's Google Ads integration can optimize your campaign.

Guide
by Zack Bedingfield
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What Google’s new global site tag (gtag.js) means for call tracking and Google Analytics

What does Google's new JavaScript tag mean for tracking calls in Google Analytics? Here's what you need to know about the gtag.js change and what it means for your call tracking data.

Industry
by Katherine Hosmer
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How to get the most out of CallRail’s VWO integration

VWO is a software used to A/B test versions of webpages. Learn how to optimize your site for phone calls with CallRail's VWO integration.

Tips
by David Schroeder
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Generate more leads and inbound calls from Facebook: Understanding the basics of Facebook for business

How can you leverage Facebook to generate more leads for your business? Here's a look at the tools designed to grow conversions and inbound calls.

Guide
by Robert Martin
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My superhuman support team answered 28,035 phone calls in 2017. Here are 3 things I learned along the way.

A record number of support calls and tickets in 2017 taught us three crucial lessons that will help us to serve customers better down the line.

Culture
by Michelle McCurdy
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What is Conversation Intelligence?

It's time to gain an edge over your competitors. Gather and analyze caller data like never before with Conversation Intelligence.

Definition
by Melissa Garner
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Why boosting engagement is essential after Facebook’s News Feed update

The Facebook News Feed update will have a big impact on marketers. What do these changes mean, and how should you change your facebook marketing strategy?

Webinar
by Michael Saba
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A Brief Overview of CallRail’s Zapier Integration

Zapier is an application software that connects multiple apps you use daily in order to automate your workflow.

Product
by Melissa Garner
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We Are CallRail: How and why one of our engineers launched a software developer apprenticeship

CallRail employees are entrepreneurial, and one of our engineers demonstrated that perfectly with the launch of an apprenticeship program. Learn more...

Culture
by Kate McGaughey
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Australian digital marketing agency boosts client’s phone conversions 50% with call tracking

Australian digital marketing agency Webfirm has used call tracking to deliver great results and ROI for their clients -- here's how they did it.

Case Study
by Michael Saba
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Awesome Australian content marketing campaigns (and what you can learn from them)

Australian content marketing is more popular and effective than other countries -- here are some content marketing campaigns done right, Australia-style.

Tips
by Michael Saba
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Customer Spotlight: How The Arbor Co. connected seniors with their families during a hurricane crisis

With hurricanes bearing down on their Gulf Coast communities, the Arbor Company used CallRail as a communication lifeline for seniors and their families.

Case Study
by Michael Saba
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Analysis: Australia’s digital marketing dominance presents challenges, opportunities

Australian digital marketing is outspending and outperforming every other country. Here are the challenges and opportunities this presents to marketers.


by Michael Saba
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The top design trends of 2018, and beyond

2017 was a big year for the design team at CallRail. Let's review the year's top trends in graphic and web design, and make some predictions for 2018.

Research
by Jonny Warren
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What is the Difference Between SEO and SEM?

While SEO is optimization of sites to improve visibility in SERPs organically, SEM encompasses forms of paid advertising. Which is better for your business?

Comparison
by Melissa Garner
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A guide to Australian telemarketing and spam call laws

Australian telemarketing must adhere to laws and regulations that are unique to the Land Down Under. Here's our crash-course in Australian marketing law.

Guide
by Michael Saba
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Source Tracking vs. Visitor Tracking: What’s the Difference?

Source tracking and visitor tracking help you attribute inbound leads in CallRail. Here are the key differences between the two, and some optimization tips.

Comparison
by Brittney Sovik
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With call tracking, Phorge grows client business by (at least) 30 percent

Australian marketing firm Phorge uses call tracking as part of a comprehensive strategy to help clients grow their business by 30% -- here's how they do it.

Case Study
by Michael Saba
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CallRail brings home inaugural Appealie award in overall SaaS category

CallRail joined Zendesk and Slack as a winner in the inaugural Appealie Awards, taking home a prize in the Overall SaaS category.

Awards
by Jules Tompkins
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CallRail Quarterly Product Update: What’s New in Q4 2017

We added a Facebook integration, improved user workflow and permissions, and introduced some great new features to the CallRail API.

Product
by Madelyn Wing, Head of Partnerships, CallRail
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How to measure email effectiveness

A common goal that determines success in terms of email marketing are “opens” or “clicks” within the email. Learn about other ways to track ROI from email.

Guide
by Maritza Henriquez
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Use Form Tracking to Capitalize On Your Inbound Leads

Form tracking can help your business ensure you're always getting the most out of your inbound leads -- here's how.

Tips
by Brittney Sovik
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How to Track Your Social Media ROI

Determining the ROI of your social media efforts may seem like a daunting task. Use these tips to set goals, choose metrics and define success.

Guide
by Kate McGaughey
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Lawyer Connection doubles inbound calls with CallRail

Legal call tracking can help bring more leads and revenue to your firm. Here's how Lawyer Connection used call tracking to double their inbound leads.

Case Study
by Michael Saba
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What is Organic Search?

As organic search focuses on keyword relevance to searchers query, it's vital to perform keyword research. Is your campaign focused on organic search?

Definition
by Melissa Garner
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2017 tech news: A year in review

2017 tech news has impacted marketing in a big way. We review the most important tech headlines from 2017, and analyze what they mean for marketers.

Industry
by Michael Saba
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