Marketing

What is SEO? The 10 ranking factors you need to know

Learn about the 10 most important SEO ranking factors.

Conversion tracking differences between Microsoft Ads and Google Ads

In paid search, conversion tracking is the most important metric you'll measure. Learn the key differences between Microsoft Ads & Google Ads to improve your ROI.

What is the marketing funnel?

Marketers use the concept of a funnel to help track leads through the buying process, typically looking at these six stages.

How to Optimize Campaigns with CallRail’s Google Ads Integration

Ads is the advertising platform for running ads on the Google search results page. Learn how CallRail's Google Ads integration can optimize your campaign.

What Google’s new global site tag (gtag.js) means for call tracking and Google Analytics

What does Google's new JavaScript tag mean for tracking calls in Google Analytics? Here's what you need to know about the gtag.js change and what it means for your call tracking data.

How to get the most out of CallRail’s VWO integration

VWO is a software used to A/B test versions of webpages. Learn how to optimize your site for phone calls with CallRail's VWO integration.

Generate more leads and inbound calls from Facebook: Understanding the basics of Facebook for business

How can you leverage Facebook to generate more leads for your business? Here's a look at the tools designed to grow conversions and inbound calls.

My superhuman support team answered 28,035 phone calls in 2017. Here are 3 things I learned along the way.

A record number of support calls and tickets in 2017 taught us three crucial lessons that will help us to serve customers better down the line.

What is Conversation Intelligence?

It's time to gain an edge over your competitors. Gather and analyze caller data like never before with Conversation Intelligence.

Why boosting engagement is essential after Facebook’s News Feed update

The Facebook News Feed update will have a big impact on marketers. What do these changes mean, and how should you change your facebook marketing strategy?

A Brief Overview of CallRail’s Zapier Integration

Zapier is an application software that connects multiple apps you use daily in order to automate your workflow.

We Are CallRail: How and why one of our engineers launched a software developer apprenticeship

CallRail employees are entrepreneurial, and one of our engineers demonstrated that perfectly with the launch of an apprenticeship program. Learn more...

Australian digital marketing agency boosts client’s phone conversions 50% with call tracking

Australian digital marketing agency Webfirm has used call tracking to deliver great results and ROI for their clients -- here's how they did it.

Awesome Australian content marketing campaigns (and what you can learn from them)

Australian content marketing is more popular and effective than other countries -- here are some content marketing campaigns done right, Australia-style.

Customer Spotlight: How The Arbor Co. connected seniors with their families during a hurricane crisis

With hurricanes bearing down on their Gulf Coast communities, the Arbor Company used CallRail as a communication lifeline for seniors and their families.

Analysis: Australia’s digital marketing dominance presents challenges, opportunities

Australian digital marketing is outspending and outperforming every other country. Here are the challenges and opportunities this presents to marketers.

The top design trends of 2018, and beyond

2017 was a big year for the design team at CallRail. Let's review the year's top trends in graphic and web design, and make some predictions for 2018.

What is the Difference Between SEO and SEM?

While SEO is optimization of sites to improve visibility in SERPs organically, SEM encompasses forms of paid advertising. Which is better for your business?

A guide to Australian telemarketing and spam call laws

Australian telemarketing must adhere to laws and regulations that are unique to the Land Down Under. Here's our crash-course in Australian marketing law.

Source Tracking vs. Visitor Tracking: What’s the Difference?

Source tracking and visitor tracking help you attribute inbound leads in CallRail. Here are the key differences between the two, and some optimization tips.

With call tracking, Phorge grows client business by (at least) 30 percent

Australian marketing firm Phorge uses call tracking as part of a comprehensive strategy to help clients grow their business by 30% -- here's how they do it.

CallRail brings home inaugural Appealie award in overall SaaS category

CallRail joined Zendesk and Slack as a winner in the inaugural Appealie Awards, taking home a prize in the Overall SaaS category.

CallRail Quarterly Product Update: What’s New in Q4 2017

We added a Facebook integration, improved user workflow and permissions, and introduced some great new features to the CallRail API.

How to measure email effectiveness

A common goal that determines success in terms of email marketing are “opens” or “clicks” within the email. Learn about other ways to track ROI from email.

Use Form Tracking to Capitalize On Your Inbound Leads

Form tracking can help your business ensure you're always getting the most out of your inbound leads -- here's how.

How to Track Your Social Media ROI

Determining the ROI of your social media efforts may seem like a daunting task. Use these tips to set goals, choose metrics and define success.

Lawyer Connection doubles inbound calls with CallRail

Legal call tracking can help bring more leads and revenue to your firm. Here's how Lawyer Connection used call tracking to double their inbound leads.