Marketing

Why boosting engagement is essential after Facebook’s News Feed update

The Facebook News Feed update will have a big impact on marketers. What do these changes mean, and how should you change your facebook marketing strategy?

A Brief Overview of CallRail’s Zapier Integration

Zapier is an application software that connects multiple apps you use daily in order to automate your workflow.

We Are CallRail: How and why one of our engineers launched a software developer apprenticeship

CallRail employees are entrepreneurial, and one of our engineers demonstrated that perfectly with the launch of an apprenticeship program. Learn more...

Australian digital marketing agency boosts client’s phone conversions 50% with call tracking

Australian digital marketing agency Webfirm has used call tracking to deliver great results and ROI for their clients -- here's how they did it.

Awesome Australian content marketing campaigns (and what you can learn from them)

Australian content marketing is more popular and effective than other countries -- here are some content marketing campaigns done right, Australia-style.

Customer Spotlight: How The Arbor Co. connected seniors with their families during a hurricane crisis

With hurricanes bearing down on their Gulf Coast communities, the Arbor Company used CallRail as a communication lifeline for seniors and their families.

Analysis: Australia’s digital marketing dominance presents challenges, opportunities

Australian digital marketing is outspending and outperforming every other country. Here are the challenges and opportunities this presents to marketers.

The top design trends of 2018, and beyond

2017 was a big year for the design team at CallRail. Let's review the year's top trends in graphic and web design, and make some predictions for 2018.

What is the Difference Between SEO and SEM?

While SEO is optimization of sites to improve visibility in SERPs organically, SEM encompasses forms of paid advertising. Which is better for your business?

A guide to Australian telemarketing and spam call laws

Australian telemarketing must adhere to laws and regulations that are unique to the Land Down Under. Here's our crash-course in Australian marketing law.

Source Tracking vs. Visitor Tracking: What’s the Difference?

Source tracking and visitor tracking help you attribute inbound leads in CallRail. Here are the key differences between the two, and some optimization tips.

With call tracking, Phorge grows client business by (at least) 30 percent

Australian marketing firm Phorge uses call tracking as part of a comprehensive strategy to help clients grow their business by 30% -- here's how they do it.

CallRail brings home inaugural Appealie award in overall SaaS category

CallRail joined Zendesk and Slack as a winner in the inaugural Appealie Awards, taking home a prize in the Overall SaaS category.

CallRail Quarterly Product Update: What’s New in Q4 2017

We added a Facebook integration, improved user workflow and permissions, and introduced some great new features to the CallRail API.

How to measure email effectiveness

A common goal that determines success in terms of email marketing are “opens” or “clicks” within the email. Learn about other ways to track ROI from email.

Use Form Tracking to Capitalize On Your Inbound Leads

Form tracking can help your business ensure you're always getting the most out of your inbound leads -- here's how.

How to Track Your Social Media ROI

Determining the ROI of your social media efforts may seem like a daunting task. Use these tips to set goals, choose metrics and define success.

Lawyer Connection doubles inbound calls with CallRail

Legal call tracking can help bring more leads and revenue to your firm. Here's how Lawyer Connection used call tracking to double their inbound leads.

What is Organic Search?

As organic search focuses on keyword relevance to searchers query, it's vital to perform keyword research. Is your campaign focused on organic search?

2017 tech news: A year in review

2017 tech news has impacted marketing in a big way. We review the most important tech headlines from 2017, and analyze what they mean for marketers.

Women in Tech: Rachael Wright, Engineering Team Lead

Rachael Wright shares her experiences as a woman forging a career in tech from college, to mentorships, to leading her own software engineering team.

The Australian Retailer’s guide to Boxing Day

Boxing day is fast approaching for Australian retailers. Here are some ways your business can boost sales and make the most of this holiday season.

How to Setup Google Analytics

Benefit from Google's free resource, Google Analytics. From account setup up to setting and tracking the right goals, here's everything you need to know.

How to use Facebook Custom Audiences with Call Insights

CallRail's Facebook Integration can auto-generate Facebook Custom Audiences to power your ads with call intelligence for better ad targeting.

Meet Team CallRail: David Schroeder, International Man of Philanthropy

In this series, we explore the stories of the members of Team CallRail. Today, we interview David Schroeder, a globetrotter with a humanitarian bent.

Introducing CallRail’s Facebook Integration

View calls conversions inside the Facebook Business Ads Manager alongside click data. Optimize your ad spend for phone calls with greater insights.

What is Data-Driven Marketing?

Data-driven marketing is the practice of leveraging a data set to push a marketing strategy for a product, place, or service.