Call Tracking

Know what makes your phone ring and smartly route inbound calls.

Analytics Add-Ons

Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

Communications Add-On

Lead Center

Call, text, chat, and manage your conversations from one unified inbox.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
callrail marketing graphs
Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

(888) 907-4718 Support
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Marketing

Women in Tech: Madelyn Wing, Director of Product and Customer Marketing

As part of our Women in Tech series, we interview CallRail's Director of Product and Customer Marketing, Madelyn Wing, and learn about her awesome career.

Interview
by Amber Guidry
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How to choose a digital marketing agency

Choosing a good digital marketing agency is crucial to the long-term health of your business. Here's how to measure your options and make the best choice.

Guide
by Melissa Garner
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Data and analytics: The cure for agency client churn

Client churn can be one of the toughest problems facing any marketing agency. Here's how data and analytics can keep clients happy and zero out churn.

Guide
by Michael Saba
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4 key web design tools your agency probably isn’t using, but should be

We review the top web design tools your agency should be using right now, and explain the benefits they can bring to your business.

Tips
by Itai Sadan
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Optimizing Google Ads for call tracking insights

By using CallRail's call tracking for Google Ads integration, you'll never second-guess your next move. Here's how to put it to work for your next campaign.

Guide
by Katherine Hosmer
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7 ways to improve lead gen campaigns (and drive down CPL)

For cost per lead campaigns, striking the right balance between quanitity and quality can be tricky. We review some simple tips for maximizing your CPL.

Tips
by Karissa Austin
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How FreeGren Digital uses call tracking to reduce churn and improve client results

With the power of agency call tracking, digital marketing agency FreeGren has greatly reduced client churn. Here's the story of how they did it.

Case Study
by Michael Saba
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The missing metric: Why call tracking is a must for total attribution

Proper call attribution is the key to success for your marketing efforts. Here's why call tracking is a must when it comes to solid attribution modeling.

Guide
by Dedra Mitchell
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Three ways to use CallRail for user research

Call tracking can make your user research quicker, easier, and more cost effective. Here are three ways CallRail can power up your user research.

Tips
by Brittney Sovik
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News You Can Use: Apple in the crosshairs, Encryption debate resurfaces

Join for some marketing and technology news analysis, where we break down the latest headlines and explain what it all means for your business.

News
by Michael Saba
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Social CPL: Identifying meaningful KPIs in social media advertising

We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.

Guide
by Zack Bedingfield
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Keyword bidding strategies: When to raise your cost per click bids

CPC bidding can be a tough game, but don't worry: We're here to help. We review some best practices so you can get the most out of every single placement.

Tips
by Zack Bedingfield
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Using attribution data for agencies: Retain clients, earn new ones, and make more money

For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.

Guide
by Carolyn Lyden
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What is HIPAA?

HIPAA is a US law which establishes privacy standards around medical information. Here's how HIPAA can affect marketing, and how you can stay compliant.

Definition
by Melissa Garner
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Women in Tech: Whitney Bennett, VP of Talent and Culture

Women in Tech is a series on the CallRail blog exploring the powerful women who bring so much to our company. Today, we talk to Whitney Bennett.

Interview
by Kate McGaughey
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News You Can Use: Google takes China, 5G rising, Apple beats tech blues

In News You Can Use, we review and explain the most important marketing and tech news, and explore down how these stories may impact the wider economy.

Industry
by Michael Saba
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Improve your paid ads and score more leads with CallRail

PPC call tracking is a powerful tool marketers can use to get an edge on the competition. Here's how you can put call tracking to work for your paid SEM.

Guide
by Dedra Mitchell
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How CallRail built CallScore: Using AI to make better marketing decisions

This is the story of how CallRail used machine learning and AI to build a powerful set of tools for our users: Conversation Intelligence.

Product
by Adam Hofman
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From Ad to Landing Page: How to create a PPC campaign

The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.

Guide
by Karissa Austin
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Mold Busters doubles daily call volume with call tracking

As Mold Busters discovered, call tracking for home services can add a big boost to your bottom line -- here's how they did it.

Case Study
by Michael Saba
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News You Can Use: Twitter crackdown, eSports rising, Net Neutrality on the ropes

We break down the most important headlines, and offer some tech news analysis on how these stories could affect the economic landscape.

Industry
by Michael Saba
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CallRail onboarding made easy: Testing DNI with a single click

We're excited to announce Auto-test DNI, a self-service diagnostic tool to help you quickly test DNI installation on your site.

Tips
by Anna Charity
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CallRail’s A/B testing integration with Optimizely X

With our new Optimizely integration, CallRail users can now count phone calls and text messages among the conversions they already analyze in Optimizely X!

Product
by Madelyn Wing, Head of Partnerships, CallRail
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Dissecting a marketing touchpoint: What you need to track to be successful

User paths are the tip of the iceberg when it comes to marketing touchpoint analysis. Learn about 3 features you need to track to be successful.

Guide
by Karissa Austin
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News You Can Use: Google rebrands ad services, SCOTUS upholds online sales tax

Welcome back to our roundup of the most important headlines. Following the latest tech industry news isn't just good civics -- it's good for business.

Industry
by Michael Saba
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Facebook Marketing 101: Facebook Ads vs. Boosted Posts

Facebook marketing can be daunting when you're just starting out. Don't panic: Here's our guide on how to get the most out of your Facebook Ads.

Comparison
by Robert Martin
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Building CallRail: An inside look at our development process

Here's an inside look at the CallRail development process and how we incorporate user feedback to make CallRail the best it can be.

Product
by Jarrett Harber
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