Marketing

Using SEM and Social Media Marketing for Data-Driven Campaigns

Building audience personas provides a framework to create your research-backed marketing strategy. Are you taking advantage of social channels?

CRO, SEO, PPC & Hopefully No Other Acronyms: An Unbounce Recap

From CRO to SEO and PPC, here are some lessons and food for thought from CallRail's visit to Unbounce.

Google Ads Now Lets You Bid for More Calls

Google's new 'bid adjustments' for Ads now let you pay to encourage more calls, making call tracking and analytics more important than ever.

5 Social Media Metrics to Track

Tracking these metrics week over week will give your team the space to test different methods and truly understand what works for your audience and why.

Webistry Increases Conversions by 400% with Call Tracking

Not only was Webistry able to see a 400% increase in conversion for their dental client with CallRail, they also witnessed an improvement in retention rate.

Customer Highlight: Learn How RevUnit Uses CallRail

Join us for an interview with Sidnee Schaefer, Sr. Product Adoption Strategist of RevUnit and find out what key features of CallRail improve their service.

Customer Highlight: How Factor Finders Uses CallRail

Discover how CallRail has made an impact on the marketing efforts of Autumn Dlugoz, the Marketing Manager of Factor Finders.

CallRail Quarterly Product Update: What’s New in Q2 2017

We're always working to improve our software to make things easier for our customers. Check out our latest feature and integration updates.

Storytelling, With and Before Data: An Unbounce Call to Action Recap

It's not all about the data. Unbounce speaker, Kindra Hall, stresses the importance of flexing creative strength and engaging readers in your data's story.

Women In Tech: Melinda Weathers, Principal Software Engineer

Melinda didn’t let her first degree confine her to one industry, but instead sought out experience that allowed her to carve her own path in tech.

What the EU’s Antitrust Fine Against Google Means for Digital Marketers

The EU's antitrust regulator recently slapped Google with a record $2.7 billion in fines for nepotism in search results and what it means for marketing.

How to Hire an SEO When You Don’t Know SEO

Small business owners don't have the time to take on content marketing & SEO themselves. CallRail provides tips to help entrepreneurs hire a great marketer.

Veterinary Practice Partners Decreases Directory Ad Spend with CallRail

With call tracking and analytics, marketers can fully understand and invest in the channels are funneling in the most leads.

Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence

Terms like AI and machine learning can seem like a foreign language. Never fear. Here are four ways artificial intelligence will improve output for sales.

The Decline of Google Organic, the Rise of Mobile, and What It Means for Your Business

The game is changing...again. With the rise of mobile and decline of Google organic, it may be time for SEO marketers to start shifting their priorities.

Spotlight Interview: Alan Matthews | Development

Learn how Alan Matthews, one of CallRail's developers, went from working in the music industry to jumping into tech by teaching himself how to code.

Search Engine Optimization is Now User Experience Optimization

Search engine optimization is becoming conversion rate optimization is becoming user experience optimization. Are you keeping up?

How Imprecise Targeting in Google Ads can Lead to Bad Phone Calls

Have you been receiving bad phone calls? Here's three possible issues causing these calls and how to narrow down your ad to the right customer.

How Going Digital Gives Firms the Edge in Legal Advertising

Mastering the ins-and-outs of digital marketing is a clear-cut way for your firm to increase its visibility and stand out from the crowd.

How Wonderist used CallRail and CallScore to grow a dental client’s monthly patients by 530%

CallRail provided Wonderist with something invaluable in their line of work: Full transparency about how their clients' ad budgets are being put to use.

Building relationships through email marketing

Email marketing can be either your team’s biggest pain point or greatest asset. Here are 7 steps to overcome the email marketing curve.

Using a Customer-Centric Marketing Strategy to Build a Loyal Tribe

At the end of the day, maintaining integrity in marketing and seeing solid ROI can be done by focusing on customers. How do you make your brand authentic?

What is multi-channel attribution?

Multi-channel attribution is the process of determining which marketing channels lead to a sale & giving each channel the appropriate amount of credit.

Effective Real Estate Marketing in the Digital Age

Whether you're a big firm or an agent flying solo, here are some surefire strategies for improving your real estate marketing game in the Digital Age.

How to Use Call Tracking Software for Keyword Research

It’s easy to think that call tracking software is only good for the sales department, but it's so much more. Learn how analytics integration benefits SEO.

How Whitehardt Brings Attribution Clarity to Attorney Marketing with CallRail

Learn how call tracking with CallRail can give your business the edge it needs. Contact our sales team to request a demo or start your free 14 day trial.

Track Your Trade Show Marketing ROI

How do you know if your investment in trade show sponsorship was worth it? With CallRail, you can easily track attribute leads and track trade show ROI.