Marketing
Improve your paid ads and score more leads with CallRail
PPC call tracking is a powerful tool marketers can use to get an edge on the competition. Here's how you can put call tracking to work for your paid SEM.
How CallRail built CallScore: Using AI to make better marketing decisions
This is the story of how CallRail used machine learning and AI to build a powerful set of tools for our users: Conversation Intelligence.
From Ad to Landing Page: How to create a PPC campaign
The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.
Mold Busters doubles daily call volume with call tracking
As Mold Busters discovered, call tracking for home services can add a big boost to your bottom line -- here's how they did it.
News You Can Use: Twitter crackdown, eSports rising, Net Neutrality on the ropes
We break down the most important headlines, and offer some tech news analysis on how these stories could affect the economic landscape.
CallRail onboarding made easy: Testing DNI with a single click
We're excited to announce Auto-test DNI, a self-service diagnostic tool to help you quickly test DNI installation on your site.
CallRail’s A/B testing integration with Optimizely X
With our new Optimizely integration, CallRail users can now count phone calls and text messages among the conversions they already analyze in Optimizely X!
Dissecting a marketing touchpoint: What you need to track to be successful
User paths are the tip of the iceberg when it comes to marketing touchpoint analysis. Learn about 3 features you need to track to be successful.
News You Can Use: Google rebrands ad services, SCOTUS upholds online sales tax
Welcome back to our roundup of the most important headlines. Following the latest tech industry news isn't just good civics -- it's good for business.
Facebook Marketing 101: Facebook Ads vs. Boosted Posts
Facebook marketing can be daunting when you're just starting out. Don't panic: Here's our guide on how to get the most out of your Facebook Ads.
Building CallRail: An inside look at our development process
Here's an inside look at the CallRail development process and how we incorporate user feedback to make CallRail the best it can be.
10 ways realtors can increase traffic to their listings
Learn 10 straightforward & creative strategies to increase traffic to your website, including upgrades to branding, design, content, and more.
Top call tracking tips for real estate marketing
Real estate marketing can be a tough, and no one knows that better than realtors. Here's how call tracking can boost your real estate business.
What is white labeling?
White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand.
Why marketers need design thinking
Marketers and UX designers often have different priorities, but both can benefit from their strengths and use each other's perspectives for better outcomes.
News You Can Use: Gaming is golden, Apple all-in on AI, ‘Mergermania’ rising
Hello, and welcome back to News You Can Use, CallRail's regular roundup of the latest and most important marketing and tech news.
Watch: Easily find important keywords from your call conversations
CallRail's powerful Call Highlights tool helps marketers and salespeople to find common threads and important moments in business call conversations.
Slamdot and Call Tracking: Local agency marketing, done right
Big or small, agency call tracking can bring huge value to your business. Slamdot uses CallRail to build their brand and make life better for clients.
Improve local targeting efforts and drive more revenue
Watch On-Demand: Join SEM Manager, Zack Bedingfield, to learn how to localize your campaigns to target specific audiences.
Is content really king? Re-thinking a popular adage
Is content really still is king? We look at two alternative takes, and share some insights on how to make your content marketing smarter and more effective.
News You Can Use: China trade war fears subside, double trouble for Tesla
Once or twice a month, we review the latest marketing and technology news. Staying informed doesn't just make you a good citizen -- it's good for business.
With call tracking, ParaCore achieves agency success and stellar client retention
With call tracking, marketing agency ParaCore has been able to consistently prove ROI to their clients with accurate PPC reporting and reliable data.
The CallRail-HubSpot Integration: Workflows for better lead nurturing
We’re excited to share that call activities can now be linked to HubSpot workflows, allowing you to instantly follow-up with leads that call your business!
CallRail named to Inc.’s 2018 Best Workplaces list
CallRail's focus on innovation, curiosity, and creativity, along with its competitive benefits package helped to earn a spot on Inc.'s 2018 Best Workplaces list.
Introducing keyword indicators to maximize marketing campaigns inside CallRail
With CallRail's full-width waveform for keyword spotting, it's easier to know when these keywords are mentioned and fully understand the context.
Convince your clients that call tracking is worth it: Tips for data-driven marketing agencies from a data-driven marketing agency
No matter how clear the benefits of call tracking are to agencies, clients are often skeptical of it. Here's how one agency convinced a their client.
News You Can Use: End date set for Net Neutrality, Google pushes AI, Walmart expands in India
Our bi-weekly roundup of marketing tech news includes a look at the impact of net neutrality on marketers using technology, Google's AI foray, and more.