Marketing
How a team of writers tells the story of CallRail
UX writing is central to CallRail's design and production process. CallRail UX Writer Robert Martin weighs in on what his team's day-to-day looks like, and how his work makes the user experience even better.
What is a SWOT Analysis?
A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weakness, Opportunities, and Threats. It's commonly used in strategic planning, where it can help businesses narrow down their niche within the market. Here's why your business should do a SWOT analysis.
How taking a week off allowed one CallRail engineer to build a Slackbot that streamlines internal workflows
A CallRail software engineer built a Slackbot to help with meeting planning and room availability during our first-ever "investment week" retreat, during which most of our tech talent spent a week working on passion projects at a cabin in North Georgia.
How CallRail can improve your Google Ads lead tracking
How do you track call-based leads from Ads? Here's how our Google Ads integration can help you better understand the performance and value of your ad.
Link building 101 + how to use call data for link building content
Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.
What is user experience?
User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality of that product. We explore what makes good UX design here at CallRail, and how these best practices can benefit the entire company.
CallRail and Facebook, plus Facebook click-to-call (update)
Mobile click-to-call volume has continued to skyrocket year over year, with no signs of slowing down. Is your business optimizing for it?
Our new e-book shares how data-driven marketing agencies grow revenue with call tracking
With our handy guide of call tracking tips and best practices, you'll be able to grow your marketing agency like never before. That means more clients, more revenue, and more equity for your brand. Find out how call tracking can power up your agency by downloading our ebook today.
With call tracking, Bonfire cuts client’s missed calls by 66%
The Australian agency Bonfire has used their marketing knowhow and call tracking to deliver some seriously impressive results for their clients. Here's how they did it, and how CallRail was part of their journey/
5 ways CallRail uses CallRail
At CallRail, we build a product that we also love to use. Here are some of the top ways we put our platform to work that'll help amplify your call tracking.
CallRail just danced, dodged, and dad-joked our way to winning $3,000 for Women Who Code
CallRail competed against other Atlanta startups in a variety of competitive events, from Mario Kart to dodgeball, in order to win money for Women Who Code.
Dyverse shows how call tracking and Facebook work better together
Here's how one marketing agency managed to prove more ROI by putting CallRail's new Facebook integration to work, which also allowed for more optimized ad buys.
CallRail heads to Australia: Join us at our happy hour and these great events
CallRail's headed to Sydney, Australia to meet fellow data-driven marketers. Join us for our happy hour and other events while we're in town!
Google Analytics & CallRail: The most commonly used CallRail integration
CallRail's Google Analytics integration offers a full picture of marketing performances - reporting the web conversions alongside call conversions by source.
Thinking outside the platform box: How PPC agencies can optimize businesses, not just campaigns
Many PPC agencies have proven excellence in Google Ads and Bing Ads, but those platforms can be limiting. Here are the key reasons you should be working with an agency that thinks outside the proverbial platform box.
Local SEO, DNI, & NAP Consistency: An Advanced Guide
Advanced local search marketers share the nuances of local SEO and the importance of NAP consistency in the call tracking world.
Feature Update: Send a call’s value to Google Ads
Google Ads (previously AdWords) is one of our most popular integrations. This integration pushes the value of a sales opportunity directly into Ads.
Call tracking systems: Key to a complete attribution ecosystem
Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system, especially for today's marketers.
The 8 best Google Ads ads we’ve ever seen
Creating a good Google Ads ad is equal parts art and science. Here are the 8 best Google Ads ads we've seen.
CallRail again named to Atlanta Journal-Constitution’s Top Workplaces list
We optimize for happiness and it shows. For the second consecutive year, CallRail was recently honored on the Atlanta Journal-Constitution's Top Workplaces list in the small companies category.
Automate customer billing and payments with new CallRail-Stripe integration
CallRail has made billing and receiving payments for the call tracking services your agency provides dead simple. Customize rates and mark-ups for customers, and automate everything with our new Stripe integration.
4 undeniable benefits marketers gain from using call intelligence tools
Klientboost's Founder, Johnathan Dane, showcases why and how CallRail helps businesses grow larger and marketers work smarter.
How to leverage CallRail's automatic phone Transcription
CallRail's Transcriptions automatically turn phone conversations into searchable, speaker-organized transcriptions, helping you gain better customer insights.
What is SEO? The 10 ranking factors you need to know
Learn about the 10 most important SEO ranking factors.
Conversion tracking differences between Microsoft Ads and Google Ads
In paid search, conversion tracking is the most important metric you'll measure. Learn the key differences between Microsoft Ads & Google Ads to improve your ROI.
What is the marketing funnel?
Marketers use the concept of a funnel to help track leads through the buying process, typically looking at these six stages.
How to Optimize Campaigns with CallRail’s Google Ads Integration
Ads is the advertising platform for running ads on the Google search results page. Learn how CallRail's Google Ads integration can optimize your campaign.