Marketing

News You Can Use: End date set for Net Neutrality, Google pushes AI, Walmart expands in India

Our bi-weekly roundup of marketing tech news includes a look at the impact of net neutrality on marketers using technology, Google's AI foray, and more.

Streamline your inbound marketing with CallRail’s HubSpot integration

With our updated Hubspot integration, you can track and listen to recordings of prospect phone calls directly in HubSpot without leaving the contact record.

With call tracking, Cardinal builds client relationships that last

With call tracking software, Atlanta-based agency, Cardinal Digital Marketing, provides insight into the kinds of leads they're driving to clients, and for how likely those leads are to convert.

What is image optimization?

Image optimization involves making your website images useful to both users and search engines. Here are some best practices to help boost your site's SEO ranking, and improve the overall user experience.

These two CallRail features help PPC pros to eliminate guesswork

Your PPC tool provides a ton of data to help you hone in your campaigns. But what about adding the data you're receiving from inbound phone calls?

Call tracking and GDPR: Here’s what marketers need to know

Fear not, marketers. You can continue to use call tracking and remain compliant with the EU's new GDPR regulations on personal data. Here's how...

Why you need a toll-free number in your Local Swap pool

Having toll-free numbers in your swap pool ensures your customers will still see a relevant number, even if you don't have a number with their area code.

News You Can Use: GDPR in full swing, IPO markets are bullish, big changes coming to Gmail

Welcome to the latest installment of News You Can Use, CallRail's roundup of important technology and marketing news.

What is GDPR and how will it affect my business?

GDPR, an acronym for General Data Protection Regulation, is new set of rules in the European Union governing how personal data can be stored and used. We explore how GDPR will affect your marketing or technology business.

Using Local Swap: 4 steps to get you from start to finish

Local Swap can automatically display call tracking numbers to a visitor based on their IP address, so your business will appear to be local no matter where your customer is calling from. Here's a step-by-step guide to using this feature in CallRail.

CallRail wins Pacesetter Award for fifth consecutive year

CallRail earned a high-ranking spot on the Atlanta Business Chronicle's Pacesetter list for the fifth consecutive year, nodding to our continual growth in revenue.

How to use CallRail phone numbers for local marketing

Call tracking for your local marketing campaigns transforms the way your customers communicate with your business and Local Swap™ keeps you covered.

Localize Dynamic Number Insertion with CallRail’s Local Swap™

Put your customers at ease by serving up phone numbers that are local to their IP address with CallRail's latest iteration to Dynamic Number Insertion.

Connect Unbounce and CallRail to boost conversions and learn more about campaign performance

Unbounce is a tremendous conversion platform for digital marketers to generate more leads. But how do you measure offline conversions?

HIPAA call tracking checklist: Best practices for maintaining compliance

If you're in healthcare marketing, it's critical that you consider HIPAA when choosing tech tools and platforms, especially if you're going to be tracking leads in any way. Here's a HIPAA compliance checklist for marketers using call tracking.

What is the difference between B2B & B2C marketing?

Learn the differences between B2B marketing and B2C marketing so you can tailor your approach to each audience's needs for more effective marketing.

News You Can Use: Amazon under fire, Uber over in SE Asia, Facebook soldiers on

News You Can Use is a brand new bi-weekly feature on the CallRail blog that summarizes the latest tech and marketing news, and what it means for your business. This week, we cover more Facebook news, the White House's criticism of Amazon, and other regulatory measures facing tech giants.

What is a call extension?

A call extension is an ad extension in Google Ads that will show your phone number alongside your ad. Are you taking advantage of click-to-call?

How CallRail and Digible helped a client cut CPL by 33%

Real estate marketing can be tricky, especially when compared to advertising in other industries. By using call tracking as part of their overall marketing strategy, Digible agency produced great results for their clients -- including a staggering 33% reduction in CPL. Here's how they did it.

Measure PPC performance better with CallRail’s Kenshoo integration

Marketers rely heavily on accurate conversion data to optimize their campaigns but can miss out on one crucial PPC conversion method: phone calls. With our Kenshoo integration, CallRail users can efficiently manage campaign data all in one place and see a more complete view of the customer journey.

With call tracking, Northern Commerce boosted leads and conversions by more than 50%

Northern Commerce used call tracking and analytics to boost leads and conversions significantly for a client in education, where phone calls are a significant part of the sales funnel.

News You Can Use: The Facebook Files

We're kicking off a recurring feature on the CallRail blog: News You Can Use, where we summarize the latest tech and marketing news, and what it means for your business. This week, we cover the latest Facebook news, with the company under increasing scrutiny for how it handles sensitive user data.

How a team of writers tells the story of CallRail

UX writing is central to CallRail's design and production process. CallRail UX Writer Robert Martin weighs in on what his team's day-to-day looks like, and how his work makes the user experience even better.

What is a SWOT Analysis?

A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weakness, Opportunities, and Threats. It's commonly used in strategic planning, where it can help businesses narrow down their niche within the market. Here's why your business should do a SWOT analysis.

How taking a week off allowed one CallRail engineer to build a Slackbot that streamlines internal workflows

A CallRail software engineer built a Slackbot to help with meeting planning and room availability during our first-ever "investment week" retreat, during which most of our tech talent spent a week working on passion projects at a cabin in North Georgia.

How CallRail can improve your Google Ads lead tracking

How do you track call-based leads from Ads? Here's how our Google Ads integration can help you better understand the performance and value of your ad.

Link building 101 + how to use call data for link building content

Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.