Marketing
The best call tracking features for agencies (and how they work)
We break down the top Callrail agency features, and exlore how they can help your business get the most out of your marketing budget.
PPC reporting: The key metrics you need in every report
Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.
4 agency client call tracking objections (and how to overcome them)
Marketing agencies know full well the benefits of call tracking for clients. But sometimes, it can be difficult to convince them -- here's how.
News You Can Use: Apple’s FacePalm, India e-commerce battle, Brexit looms
We review the latest 2019 tech news, exploring the top headlines in technology and marketing and breaking down what it all could mean for your business.
What is Google Ads call tracking, and how does it improve my PPC campaigns?
Google Ads call tracking is conversion tracking that shows which search keywords are driving the most calls, both from ads and from your website.
How suddenly losing my journalism job led to a new career at CallRail
There are lots of different jobs at CallRail, and our team has just as many stories about how we got here. Here's how an ex-journalist became a UX writer.
Choosing the best marketing channels for your agency, in 4 easy steps
With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.
News You Can Use: 2019 kicks off with FAANG woes, shutdowns, and streaming wars
We're starting the year off right with our 2019 marketing news roundup, where we review the top headlines and explore what it could mean for your business.
What is multi-touch attribution?
Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.
7 agency best practices to boost your marketing and earn more clients
Agency marketing can be tricky -- let's review some tips and tricks from the best agency marketers to help you establish your own best practices.
How to develop a visual strategy for social media
Developing and executing a visual strategy is one of the most important parts of marketing your brand -- here are some easy tips for getting started.
Understanding the pros and cons of multichannel marketing
Multichannel marketing can be tricky -- is it right for your business? Find out more in our expert primer on the pros and cons of multichannel marketing.
How to build an agency marketing tech stack (and what mistakes to avoid)
Building the best marketing tech stack for your agency is a lot of work, but our helpful guide will explain everything you need to know.
AI is making calls more important than ever for SMBs: Here’s how to not get left behind
Advancements in AI have made SMB call tracking more important than ever before. Here's how AI and machine learning have made calls critical to SMBs.
The do’s and don’ts of small business marketing
Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction.
Are calls the top conversion point for your SMB? They are for these 6 marketers
Calls are a critical channel, but don't just take our word for it: Our top SMB case study testimonials let our users explain in their own words.
News You Can Use: Amazon’s split decision, new EU tech tax, FCC takes aim at ‘robocalls’
Here on the CallRail blog, we review the latest tech and marketing news, and provide analysis about what it all will mean for your business.
How Automation Rules can help your business save time and earn more leads
CallRail's Automation Rules feature can save your business time and bring in more leads. Let's explore how to get the most from Automation Rules!
The CallRail-Wix integration: Easy attribution for all your sites
With CallRail's new Wix integration, you can put dynamic call tracking to work on your Wix landing page -- no coding necessary.
Automotive marketing best practices for boosting sales and revenue
By following these industry best practices for automotive marketing, your dealership will boost sales, increase revenue, and drive new leads.
News You Can Use: Facebook and Google data breaches, Apple plans original programming
It's News You Can Use! We review the latest marketing and technology news, and explain what it all might mean for your business.
Greatly reduce time spent on call analysis with Transcription Search
With our new Transcription Search feature, you can use our advanced automation features to greatly reduce the amount of time you'll spend analyzing calls.
What is internal linking?
We review some of the best practices around internal linking, and explain how this SEO strategy can ensure your site is always at the top of the results.
Advertising with CallRail’s Microsoft Ads integration
With CallRail’s Microsoft Ads integration, marketers can view offline conversion data alongside Bing Ads click data for a comprehensive view of paid campaigns.
How empathy can improve your marketing strategy
Empathy doesn't just help you see things from the customer's perspective -- it's also great for business. Here's how empathy can improve your next campaign.
AMP up your call tracking with Accelerated Mobile Pages
We are proud to announce the new CallRail AMP integration, which will help marketers achieve a truly complete view of mobile attribution.
8 common client problems facing agencies, and how to fix them
In this guest post by Joe Kindness of AgencyAnalytics, we review the most common reasons why client churn happens for agenices, and how to prevent them.