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Stay competitive by making the most of your marketing dollars.

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Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

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Marketing

How video drives more automotive leads

Automotive video can be a powerful way to drive more leads and customers to your dealership -- here's how you can put this channel to work, right now.

Guide
by Tim Niziak
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The 6 questions you should be asking on your lead generation forms

By asking these six questions on your lead generation forms, your business can start bringing in more form leads, and earning more conversions.

Tips
by Anna Charity
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The pros and cons of gating your content

Gated content is a powerful method for lead generation. Here's everything you need to know about this technique, and whether it's right for your business.

Comparison
by Chris Strom
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Five critical stats about the auto-buying journey (and what to do with them)

In the age of digital marketing, the car-buying journey has evolved. Here are 5 key statistics, along with actionable next steps to take that can help you boost your strategy.

Tips
by Tim Niziak
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How call tracking supercharges your landing pages

By using call tracking for each landing page, you'll uncover valuable data that can help supercharge your marketing -- here's how to get started.

Tips
by Karissa Austin
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CallRail’s top 4 form tracking features & how to use them

A webinar about integrating external forms, automation rules and scoring, custom reporting and leads report, as well as how you can view person-level data in one place

Events
by Anna Charity
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Celebrating #PrideMonth at CallRail

This year, we're celebrating the importance of Pride Month by taking inspiration from members of Team CallRail, and hearing their stories.

Culture
by Amber Guidry
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Optimizing ad spend for dealerships

In-depth analysis of automotive marketing ROI is difficult, but critical for dealerships. Here's how to use ROI analysis to drive more leads and sales.

Guide
by Kendall Krantz
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How to write better Calls To Action to maximize Click-Through Rate

By following these three simple steps, you can ensure that your next marketing CTA will maximize your CTR, and bring in more high-quality leads.

Tips
by Ben Deutsch
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Understanding customer journeys in a digital world

With the right approach to your dealership marketing strategy, you can ensure that your leads will complete the customer journey and convert, every time.

Guide
by Kendall Krantz
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Understanding the dealership marketing activities that are attracting leads

With the right auto dealership marketing strategy, you can maximize your lead gen while keeping marketing expenses to a minimum -- here's how to do it.

Guide
by Tim Niziak
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Close the Attribution Gap with Form Tracking

Watch On-Demand: Product Managers, Anna Niles and Jason Tatum, discuss CallRail's form tracking and how it helps close the attribution gap.

Events
by Anna Charity
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Top must-follow Twitter chats for inbound marketers

Twitter chats are an easy way to network and build brand awareness for inbound marketers. Here's the top 5 you should follow and why.

Guide
by Amber Guidry
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Why we need a messaging-first approach to MarTech

Marketers today are using messaging platforms like Slack to monitor their campaign performance in real-time for reporting and continuous improvement.

Webinar
by Michael Sengbusch
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Visitor Tracking 101

Watch On-Demand: Start gaining valuable insights into your digital marketing strategy with CallRail’s visitor-level tracking 101 webinar.

Webinar
by Melissa Garner
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How messaging platforms improve marketing and customer experience

Watch On-Demand: Learn how marketers can use platforms like Slack to improve transparency and accountability, and improve your customer experience.

Events
by Melissa Garner
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Lead generation (and attribution) tactics for auto dealerships

We review 6 simple steps your dealership can take for your next auto lead gen initiative. Earn more (and higher-quality) leads with our helpful guide.

Tips
by Kendall Krantz
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Why measuring your marketing is essential to auto dealerships in the information age

We explore the best auto dealership marketing tactics and technologies, so your business can earn more leads and conversions than ever before.

Guide
by Tim Niziak
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5 ways call tracking can help manage your inbound prospects

Inbound call marketing makes it easier than ever to manage your inbound leads. Here are some simple and effective ways you can put this tech to work, today.

Tips
by Mary-Cate Spires
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CallRail named to Inc.’s Best Places to Work list for second consecutive year

CallRail's focus on scaling an award-winning culture earned us a spot on Inc.'s 2019 Best Places to Work list.

Awards
by Jules Tompkins
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We’ve got a whole new look: Check out CallRail’s updated branding

CallRail has updated with some spiffy new brand visuals! We explore the improvements, and what it all means for your call tracking experience.

Product
by Katherine Hosmer
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#NationalSmallBusinessWeek: Our ATL favorites

We love small businesses, and we're so proud to build software that helps them grow and make their dreams a reality. In honor of National Small Business Week, here's a list of some of our favorite small businesses in Atlanta.

Culture
by Amber Guidry
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Marketing Tools You Need to Prove Healthcare ROI

Watch On-Demand: In this webinar, you will learn from professionals like yourself which tools are best, and how to use them effectively for healthcare marketing.

Events
by Melissa Garner
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Google Analytics & Google Ads

Watch On-Demand: Are you ready to take CallRail to the next level? Make sure you’re getting the most out of our integrations with Google Ads and Analytics.

Events
by Melissa Garner
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Instant call tracking notifications are easier than ever with our upgraded Slack integration

Our new and improved Slack integration is easier than ever to install. Receive instant notications for your call tracking data with our one-click solution.

Industry
by Jay Hansborough
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3 ways to get more leads using automation

Marketing automation can help you earn more leads and conversions, and superior ROI. Here's how the automation platform Zapier can help you get there.

Tips
by Zapier Editorial Team
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How call tracking helped SmartBug & The Arbor Co. optimize sales and marketing together

Call tracking is a big part of how Smartbug and the Arbor Company have achieved strategic marketing success and solid ROIs -- here's how they did it.

Case Study
by Karissa Austin
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