Marketing

Social CPL: Identifying meaningful KPIs in social media advertising

We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.

Keyword bidding strategies: When to raise your cost per click bids

CPC bidding can be a tough game, but don't worry: We're here to help. We review some best practices so you can get the most out of every single placement.

Using attribution data for agencies: Retain clients, earn new ones, and make more money

For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.

What is HIPAA?

HIPAA is a US law which establishes privacy standards around medical information. Here's how HIPAA can affect marketing, and how you can stay compliant.

Women in Tech: Whitney Bennett, VP of Talent and Culture

Women in Tech is a series on the CallRail blog exploring the powerful women who bring so much to our company. Today, we talk to Whitney Bennett.

News You Can Use: Google takes China, 5G rising, Apple beats tech blues

In News You Can Use, we review and explain the most important marketing and tech news, and explore down how these stories may impact the wider economy.

Improve your paid ads and score more leads with CallRail

PPC call tracking is a powerful tool marketers can use to get an edge on the competition. Here's how you can put call tracking to work for your paid SEM.

How CallRail built CallScore: Using AI to make better marketing decisions

This is the story of how CallRail used machine learning and AI to build a powerful set of tools for our users: Conversation Intelligence.

From Ad to Landing Page: How to create a PPC campaign

The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.

Mold Busters doubles daily call volume with call tracking

As Mold Busters discovered, call tracking for home services can add a big boost to your bottom line -- here's how they did it.

News You Can Use: Twitter crackdown, eSports rising, Net Neutrality on the ropes

We break down the most important headlines, and offer some tech news analysis on how these stories could affect the economic landscape.

CallRail onboarding made easy: Testing DNI with a single click

We're excited to announce Auto-test DNI, a self-service diagnostic tool to help you quickly test DNI installation on your site.

CallRail’s A/B testing integration with Optimizely X

With our new Optimizely integration, CallRail users can now count phone calls and text messages among the conversions they already analyze in Optimizely X!

Dissecting a marketing touchpoint: What you need to track to be successful

User paths are the tip of the iceberg when it comes to marketing touchpoint analysis. Learn about 3 features you need to track to be successful.

News You Can Use: Google rebrands ad services, SCOTUS upholds online sales tax

Welcome back to our roundup of the most important headlines. Following the latest tech industry news isn't just good civics -- it's good for business.

Facebook Marketing 101: Facebook Ads vs. Boosted Posts

Facebook marketing can be daunting when you're just starting out. Don't panic: Here's our guide on how to get the most out of your Facebook Ads.

Building CallRail: An inside look at our development process

Here's an inside look at the CallRail development process and how we incorporate user feedback to make CallRail the best it can be.

10 ways realtors can increase traffic to their listings

Learn 10 straightforward & creative strategies to increase traffic to your website, including upgrades to branding, design, content, and more.

Top call tracking tips for real estate marketing

Real estate marketing can be a tough, and no one knows that better than realtors. Here's how call tracking can boost your real estate business.

What is white labeling?

White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand.

Why marketers need design thinking

Marketers and UX designers often have different priorities, but both can benefit from their strengths and use each other's perspectives for better outcomes.

News You Can Use: Gaming is golden, Apple all-in on AI, ‘Mergermania’ rising

Hello, and welcome back to News You Can Use, CallRail's regular roundup of the latest and most important marketing and tech news.

Watch: Easily find important keywords from your call conversations

CallRail's powerful Call Highlights tool helps marketers and salespeople to find common threads and important moments in business call conversations.

Slamdot and Call Tracking: Local agency marketing, done right

Big or small, agency call tracking can bring huge value to your business. Slamdot uses CallRail to build their brand and make life better for clients.

Improve local targeting efforts and drive more revenue

Watch On-Demand: Join SEM Manager, Zack Bedingfield, to learn how to localize your campaigns to target specific audiences.

Is content really king? Re-thinking a popular adage

Is content really still is king? We look at two alternative takes, and share some insights on how to make your content marketing smarter and more effective.

News You Can Use: China trade war fears subside, double trouble for Tesla

Once or twice a month, we review the latest marketing and technology news. Staying informed doesn't just make you a good citizen -- it's good for business.