Marketing

How much should you pay a PPC agency? A look at the going rates for PPC management

Here are the most common PPC agency pricing models and what kind of rates you can expect to see associated with each. Are your PPC agency prices right?

CallRail named to AJC ‘Top Workplaces’ list for third straight year

We're incredibly excited to announce that -- for the third year in a row -- CallRail has placed on the AJC top workplaces list.

News You Can Use: Five stories on the coming ‘techlash’

In this ongoing series, we dive into the headlines to review the latest 2019 technology news, and explain what it all could mean for your business.

Prove your Marketing Worth with Multi-touch, Multi-channel Attribution

Watch On-Demand: Learn all about multi-touch, multi-channel attribution and how it can boost your marketing career and prove your team’s contribution to your business.

Protect sensitive customer info with our PCI Redaction feature

With CallRail's new automated PCI redaction feature, you can rest easy knowing that your customers' sensitive information is always in good hands.

The Humberview Group triples inbound leads after switching to CallRail

Automotive marketing technology and call tracking from CallRail helped the Humberview Group triple their inbound lead-gen -- we explain how they did it.

Grow your agency with CallRail’s Agency Partner Program

Learn about CallRail's Agency Partner Program, where agency users can enjoy exclusive benefits, including revenue-sharing.

News You Can Use: EU tech regulations, JP Morgan goes crypto, Amazon withdraws the rose

It's that time again: News You Can Use. We review the latest headlines in tech and marketing, and explain what it all could mean for your business.

Pro digital marketers explain how to measure the success of a Super Bowl commercial

Super Bowl commercials are the apex of modern marketing, but they raise the question: How do we measure their impact? We surveyed pro marketers to find out.

The best call tracking features for agencies (and how they work)

We break down the top Callrail agency features, and exlore how they can help your business get the most out of your marketing budget.

PPC reporting: The key metrics you need in every report

Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.

4 agency client call tracking objections (and how to overcome them)

Marketing agencies know full well the benefits of call tracking for clients. But sometimes, it can be difficult to convince them -- here's how.

News You Can Use: Apple’s FacePalm, India e-commerce battle, Brexit looms

We review the latest 2019 tech news, exploring the top headlines in technology and marketing and breaking down what it all could mean for your business.

What is Google Ads call tracking, and how does it improve my PPC campaigns?

Google Ads call tracking is conversion tracking that shows which search keywords are driving the most calls, both from ads and from your website.

How suddenly losing my journalism job led to a new career at CallRail

There are lots of different jobs at CallRail, and our team has just as many stories about how we got here. Here's how an ex-journalist became a UX writer.

Choosing the best marketing channels for your agency, in 4 easy steps

With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.

News You Can Use: 2019 kicks off with FAANG woes, shutdowns, and streaming wars

We're starting the year off right with our 2019 marketing news roundup, where we review the top headlines and explore what it could mean for your business.

What is multi-touch attribution?

Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.

7 agency best practices to boost your marketing and earn more clients

Agency marketing can be tricky -- let's review some tips and tricks from the best agency marketers to help you establish your own best practices.

How to develop a visual strategy for social media

Developing and executing a visual strategy is one of the most important parts of marketing your brand -- here are some easy tips for getting started.

Understanding the pros and cons of multichannel marketing

Multichannel marketing can be tricky -- is it right for your business? Find out more in our expert primer on the pros and cons of multichannel marketing.

How to build an agency marketing tech stack (and what mistakes to avoid)

Building the best marketing tech stack for your agency is a lot of work, but our helpful guide will explain everything you need to know.

AI is making calls more important than ever for SMBs: Here’s how to not get left behind

Advancements in AI have made SMB call tracking more important than ever before. Here's how AI and machine learning have made calls critical to SMBs.

The do’s and don’ts of small business marketing

Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction.

Are calls the top conversion point for your SMB? They are for these 6 marketers

Calls are a critical channel, but don't just take our word for it: Our top SMB case study testimonials let our users explain in their own words.

News You Can Use: Amazon’s split decision, new EU tech tax, FCC takes aim at ‘robocalls’

Here on the CallRail blog, we review the latest tech and marketing news, and provide analysis about what it all will mean for your business.

How Automation Rules can help your business save time and earn more leads

CallRail's Automation Rules feature can save your business time and bring in more leads. Let's explore how to get the most from Automation Rules!