Marketing
What is the difference between B2B & B2C marketing?
Learn the differences between B2B marketing and B2C marketing so you can tailor your approach to each audience's needs for more effective marketing.
News You Can Use: Amazon under fire, Uber over in SE Asia, Facebook soldiers on
News You Can Use is a brand new bi-weekly feature on the CallRail blog that summarizes the latest tech and marketing news, and what it means for your business. This week, we cover more Facebook news, the White House's criticism of Amazon, and other regulatory measures facing tech giants.
What is a call extension?
A call extension is an ad extension in Google Ads that will show your phone number alongside your ad. Are you taking advantage of click-to-call?
How CallRail and Digible helped a client cut CPL by 33%
Real estate marketing can be tricky, especially when compared to advertising in other industries. By using call tracking as part of their overall marketing strategy, Digible agency produced great results for their clients -- including a staggering 33% reduction in CPL. Here's how they did it.
Measure PPC performance better with CallRail’s Kenshoo integration
Marketers rely heavily on accurate conversion data to optimize their campaigns but can miss out on one crucial PPC conversion method: phone calls. With our Kenshoo integration, CallRail users can efficiently manage campaign data all in one place and see a more complete view of the customer journey.
With call tracking, Northern Commerce boosted leads and conversions by more than 50%
Northern Commerce used call tracking and analytics to boost leads and conversions significantly for a client in education, where phone calls are a significant part of the sales funnel.
News You Can Use: The Facebook Files
We're kicking off a recurring feature on the CallRail blog: News You Can Use, where we summarize the latest tech and marketing news, and what it means for your business. This week, we cover the latest Facebook news, with the company under increasing scrutiny for how it handles sensitive user data.
How a team of writers tells the story of CallRail
UX writing is central to CallRail's design and production process. CallRail UX Writer Robert Martin weighs in on what his team's day-to-day looks like, and how his work makes the user experience even better.
What is a SWOT Analysis?
A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weakness, Opportunities, and Threats. It's commonly used in strategic planning, where it can help businesses narrow down their niche within the market. Here's why your business should do a SWOT analysis.
How taking a week off allowed one CallRail engineer to build a Slackbot that streamlines internal workflows
A CallRail software engineer built a Slackbot to help with meeting planning and room availability during our first-ever "investment week" retreat, during which most of our tech talent spent a week working on passion projects at a cabin in North Georgia.
How CallRail can improve your Google Ads lead tracking
How do you track call-based leads from Ads? Here's how our Google Ads integration can help you better understand the performance and value of your ad.
Link building 101 + how to use call data for link building content
Link building is a crucial element in off-page search engine optimization (SEO). This guide will explain the basics of link building and tactics to get the most from your call tracking software to improve your link building efforts.
What is user experience?
User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality of that product. We explore what makes good UX design here at CallRail, and how these best practices can benefit the entire company.
CallRail and Facebook, plus Facebook click-to-call (update)
Mobile click-to-call volume has continued to skyrocket year over year, with no signs of slowing down. Is your business optimizing for it?
Our new e-book shares how data-driven marketing agencies grow revenue with call tracking
With our handy guide of call tracking tips and best practices, you'll be able to grow your marketing agency like never before. That means more clients, more revenue, and more equity for your brand. Find out how call tracking can power up your agency by downloading our ebook today.
With call tracking, Bonfire cuts client’s missed calls by 66%
The Australian agency Bonfire has used their marketing knowhow and call tracking to deliver some seriously impressive results for their clients. Here's how they did it, and how CallRail was part of their journey/
5 ways CallRail uses CallRail
At CallRail, we build a product that we also love to use. Here are some of the top ways we put our platform to work that'll help amplify your call tracking.
CallRail just danced, dodged, and dad-joked our way to winning $3,000 for Women Who Code
CallRail competed against other Atlanta startups in a variety of competitive events, from Mario Kart to dodgeball, in order to win money for Women Who Code.
Dyverse shows how call tracking and Facebook work better together
Here's how one marketing agency managed to prove more ROI by putting CallRail's new Facebook integration to work, which also allowed for more optimized ad buys.
CallRail heads to Australia: Join us at our happy hour and these great events
CallRail's headed to Sydney, Australia to meet fellow data-driven marketers. Join us for our happy hour and other events while we're in town!
Google Analytics & CallRail: The most commonly used CallRail integration
CallRail's Google Analytics integration offers a full picture of marketing performances - reporting the web conversions alongside call conversions by source.
Thinking outside the platform box: How PPC agencies can optimize businesses, not just campaigns
Many PPC agencies have proven excellence in Google Ads and Bing Ads, but those platforms can be limiting. Here are the key reasons you should be working with an agency that thinks outside the proverbial platform box.
Local SEO, DNI, & NAP Consistency: An Advanced Guide
Advanced local search marketers share the nuances of local SEO and the importance of NAP consistency in the call tracking world.
Feature Update: Send a call’s value to Google Ads
Google Ads (previously AdWords) is one of our most popular integrations. This integration pushes the value of a sales opportunity directly into Ads.
Call tracking systems: Key to a complete attribution ecosystem
Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system, especially for today's marketers.
The 8 best Google Ads ads we’ve ever seen
Creating a good Google Ads ad is equal parts art and science. Here are the 8 best Google Ads ads we've seen.
CallRail again named to Atlanta Journal-Constitution’s Top Workplaces list
We optimize for happiness and it shows. For the second consecutive year, CallRail was recently honored on the Atlanta Journal-Constitution's Top Workplaces list in the small companies category.