Marketing
5 contact form mistakes that are costing you leads (and how to fix them)
Be sure to avoid these mistakes when designing your next contact form, because they're costing you valuable leads and revenue.
5 pro tips for cross-channel call attribution
Our friends at LumenAd share 5 marketing pro tips on multichannel attribution, so you'll never miss another conversion opportunity.
Women in Tech: Janan Barge, Engineering Manager
As part of our Women In Tech series, we interview one of CallRail's engineering managers, Janan Barge, about her exciting career in tech.
What is information architecture?
Information architecture is the organization of information into a hierarchy to make it easier for users and crawlers to retrieve and understand.
The importance of attribution for dealership marketing, explained
Following these simple dealership marketing best practices are a guaranteed way to bring in more leads and close more sales.
How many questions should you include on your landing page webform?
By following these simple tips, you'll know exactly how many questions to include to optimize performance and lead gen for your webform design.
How much should you spend on PPC? PPC budget calculator & tips for setting a budget
PPC budgeting can be a difficult task for any marketer. We've broken down how to make the best possible use of your valuable PPC dollars. (Calculator included.)
What is lead generation?
Lead generation is a critical marketing strategy for sustainable long-term business growth that generates interest and attracts potential customers.
Pain Free Dental Marketing drives calls and fills exam chairs with marketing attribution and call recording
By leveraging advanced call tracking features, Pain Free Dental Marketing delivers real value to their clients -- here's how they do it.
A guide to using call tracking to optimize dealership marketing
The effective use of call tracking is a great way to supercharge your auto dealership marketing -- here's how to get started.
How to optimize your contact forms to earn more leads
Following these surefire tips will help you optimize forms to draw more eyeballs, bring in more leads, and earn more conversions.
How video drives more automotive leads
Automotive video can be a powerful way to drive more leads and customers to your dealership -- here's how you can put this channel to work, right now.
The 6 questions you should be asking on your lead generation forms
By asking these six questions on your lead generation forms, your business can start bringing in more form leads, and earning more conversions.
The pros and cons of gating your content
Gated content is a powerful method for lead generation. Here's everything you need to know about this technique, and whether it's right for your business.
Five critical stats about the auto-buying journey (and what to do with them)
In the age of digital marketing, the car-buying journey has evolved. Here are 5 key statistics, along with actionable next steps to take that can help you boost your strategy.
How call tracking supercharges your landing pages
By using call tracking for each landing page, you'll uncover valuable data that can help supercharge your marketing -- here's how to get started.
CallRail’s top 4 form tracking features & how to use them
A webinar about integrating external forms, automation rules and scoring, custom reporting and leads report, as well as how you can view person-level data in one place
Celebrating #PrideMonth at CallRail
This year, we're celebrating the importance of Pride Month by taking inspiration from members of Team CallRail, and hearing their stories.
Optimizing ad spend for dealerships
In-depth analysis of automotive marketing ROI is difficult, but critical for dealerships. Here's how to use ROI analysis to drive more leads and sales.
How to write better Calls To Action to maximize Click-Through Rate
By following these three simple steps, you can ensure that your next marketing CTA will maximize your CTR, and bring in more high-quality leads.
Understanding customer journeys in a digital world
With the right approach to your dealership marketing strategy, you can ensure that your leads will complete the customer journey and convert, every time.
Understanding the dealership marketing activities that are attracting leads
With the right auto dealership marketing strategy, you can maximize your lead gen while keeping marketing expenses to a minimum -- here's how to do it.
Close the Attribution Gap with Form Tracking
Watch On-Demand: Product Managers, Anna Niles and Jason Tatum, discuss CallRail's form tracking and how it helps close the attribution gap.
Top must-follow Twitter chats for inbound marketers
Twitter chats are an easy way to network and build brand awareness for inbound marketers. Here's the top 5 you should follow and why.
Why we need a messaging-first approach to MarTech
Marketers today are using messaging platforms like Slack to monitor their campaign performance in real-time for reporting and continuous improvement.
Visitor Tracking 101
Watch On-Demand: Start gaining valuable insights into your digital marketing strategy with CallRail’s visitor-level tracking 101 webinar.
How messaging platforms improve marketing and customer experience
Watch On-Demand: Learn how marketers can use platforms like Slack to improve transparency and accountability, and improve your customer experience.