Marketing

How messaging platforms boost marketing performance

Watch On-Demand: Learn how marketers can use platforms like Slack to improve transparency and accountability, and improve your customer experience.

Lead generation (and attribution) tactics for auto dealerships

We review 6 simple steps your dealership can take for your next auto lead gen initiative. Earn more (and higher-quality) leads with our helpful guide.

Why measuring your marketing is essential to auto dealerships in the information age

We explore the best auto dealership marketing tactics and technologies, so your business can earn more leads and conversions than ever before.

5 ways call tracking can help manage your inbound prospects

Inbound call marketing makes it easier than ever to manage your inbound leads. Here are some simple and effective ways you can put this tech to work, today.

CallRail named to Inc.’s Best Places to Work list for second consecutive year

CallRail's focus on scaling an award-winning culture earned us a spot on Inc.'s 2019 Best Places to Work list.

We’ve got a whole new look: Check out CallRail’s updated branding

CallRail has updated with some spiffy new brand visuals! We explore the improvements, and what it all means for your call tracking experience.

#NationalSmallBusinessWeek: Our ATL favorites

We love small businesses, and we're so proud to build software that helps them grow and make their dreams a reality. In honor of National Small Business Week, here's a list of some of our favorite small businesses in Atlanta.

Marketing Tools You Need to Prove Healthcare ROI

Watch On-Demand: In this webinar, you will learn from professionals like yourself which tools are best, and how to use them effectively for healthcare marketing.

Google Analytics & Google Ads

Watch On-Demand: Are you ready to take CallRail to the next level? Make sure you’re getting the most out of our integrations with Google Ads and Analytics.

Instant call tracking notifications are easier than ever with our upgraded Slack integration

Our new and improved Slack integration is easier than ever to install. Receive instant notications for your call tracking data with our one-click solution.

3 ways to get more leads using automation

Marketing automation can help you earn more leads and conversions, and superior ROI. Here's how the automation platform Zapier can help you get there.

How call tracking helped SmartBug & The Arbor Co. optimize sales and marketing together

Call tracking is a big part of how Smartbug and the Arbor Company have achieved strategic marketing success and solid ROIs -- here's how they did it.

I’ve created my first tracking number: Now what?

Call tracking can help prove your marketing ROI, and it's never been easier to integrate a call tracking number into your workflow -- here's how.

Improve client retention with multi-touch attribution

Watch On-Demand: Join Mark Sullivan & Greg Sterling as they discuss what works with multi-touch attribution, what doesn’t, and how to begin using it to retain clients.

What is conversation analytics?

Conversation analytics is the evaluation of transcribed phone call between two or more people in order to gain insights on customer behavior.

Best practices for allocating marketing budget

Allocating your marketing budget can feel like a daunting responsibility, but it doesn't have to be: Make things easy with this step-by-step plan.

Why we started a User Research team (and what we learned along the way)

CallRail's UX Design maven Kara Kelly gives us the lowdown on how we built our user research team, why it's important, and what we learned along the way.

With Microsoft, Google Ads, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results

With a combo of Microsoft, Google Ads, and call tracking, SalesX brings PPC marketing expertise to deliver superior results for their clients.

From non-profits to tech: How my career taught me to love ‘vertical slicing’

When Jason Tatum made a career switch from non-profits to tech, he didn't expect that the skills he had developed would apply so well to his new work.

News You Can Use: Facebook outage, 5G on the way, China to seize AI crown

Welcome back to News You Can Use, where we explore the latest 2019 business news and break down what it all could mean for brands and marketers

How to drive more call conversions from Facebook ads

With so many calls now driven by social media, marketers should start optimizing their social ads for Facebook call conversions -- here's how to do it.

How I scaled our UX Content team from the ground up

CallRail's UX Content manager explains how she grew our small-but-mighty team of technical writers, starting from the ground up.

How much should you pay a PPC agency? A look at the going rates for PPC management

Here are the most common PPC agency pricing models and what kind of rates you can expect to see associated with each. Are your PPC agency prices right?

CallRail named to AJC ‘Top Workplaces’ list for third straight year

We're incredibly excited to announce that -- for the third year in a row -- CallRail has placed on the AJC top workplaces list.

News You Can Use: Five stories on the coming ‘techlash’

In this ongoing series, we dive into the headlines to review the latest 2019 technology news, and explain what it all could mean for your business.

Prove your Marketing Worth with Multi-touch, Multi-channel Attribution

Watch On-Demand: Learn all about multi-touch, multi-channel attribution and how it can boost your marketing career and prove your team’s contribution to your business.

Protect sensitive customer info with our PCI Redaction feature

With CallRail's new automated PCI redaction feature, you can rest easy knowing that your customers' sensitive information is always in good hands.