Marketing

News You Can Use: Gaming is golden, Apple all-in on AI, ‘Mergermania’ rising

Hello, and welcome back to News You Can Use, CallRail's regular roundup of the latest and most important marketing and tech news.

Watch: Easily find important keywords from your call conversations

CallRail's powerful Call Highlights tool helps marketers and salespeople to find common threads and important moments in business call conversations.

Slamdot and Call Tracking: Local agency marketing, done right

Big or small, agency call tracking can bring huge value to your business. Slamdot uses CallRail to build their brand and make life better for clients.

Improve local targeting efforts and drive more revenue

Watch On-Demand: Join SEM Manager, Zack Bedingfield, to learn how to localize your campaigns to target specific audiences.

Is content really king? Re-thinking a popular adage

Is content really still is king? We look at two alternative takes, and share some insights on how to make your content marketing smarter and more effective.

News You Can Use: China trade war fears subside, double trouble for Tesla

Once or twice a month, we review the latest marketing and technology news. Staying informed doesn't just make you a good citizen -- it's good for business.

With call tracking, ParaCore achieves agency success and stellar client retention

With call tracking, marketing agency ParaCore has been able to consistently prove ROI to their clients with accurate PPC reporting and reliable data.

The CallRail-HubSpot Integration: Workflows for better lead nurturing

We’re excited to share that call activities can now be linked to HubSpot workflows, allowing you to instantly follow-up with leads that call your business!

CallRail named to Inc.’s 2018 Best Workplaces list

CallRail's focus on innovation, curiosity, and creativity, along with its competitive benefits package helped to earn a spot on Inc.'s 2018 Best Workplaces list.

Introducing keyword indicators to maximize marketing campaigns inside CallRail

With CallRail's full-width waveform for keyword spotting, it's easier to know when these keywords are mentioned and fully understand the context.

Convince your clients that call tracking is worth it: Tips for data-driven marketing agencies from a data-driven marketing agency

No matter how clear the benefits of call tracking are to agencies, clients are often skeptical of it. Here's how one agency convinced a their client.

News You Can Use: End date set for Net Neutrality, Google pushes AI, Walmart expands in India

Our bi-weekly roundup of marketing tech news includes a look at the impact of net neutrality on marketers using technology, Google's AI foray, and more.

Streamline your inbound marketing with CallRail’s HubSpot integration

With our updated Hubspot integration, you can track and listen to recordings of prospect phone calls directly in HubSpot without leaving the contact record.

With call tracking, Cardinal builds client relationships that last

With call tracking software, Atlanta-based agency, Cardinal Digital Marketing, provides insight into the kinds of leads they're driving to clients, and for how likely those leads are to convert.

What is image optimization?

Image optimization involves making your website images useful to both users and search engines. Here are some best practices to help boost your site's SEO ranking, and improve the overall user experience.

These two CallRail features help PPC pros to eliminate guesswork

Your PPC tool provides a ton of data to help you hone in your campaigns. But what about adding the data you're receiving from inbound phone calls?

Call tracking and GDPR: Here’s what marketers need to know

Fear not, marketers. You can continue to use call tracking and remain compliant with the EU's new GDPR regulations on personal data. Here's how...

Why you need a toll-free number in your Local Swap pool

Having toll-free numbers in your swap pool ensures your customers will still see a relevant number, even if you don't have a number with their area code.

News You Can Use: GDPR in full swing, IPO markets are bullish, big changes coming to Gmail

Welcome to the latest installment of News You Can Use, CallRail's roundup of important technology and marketing news.

What is GDPR and how will it affect my business?

GDPR, an acronym for General Data Protection Regulation, is new set of rules in the European Union governing how personal data can be stored and used. We explore how GDPR will affect your marketing or technology business.

Using Local Swap: 4 steps to get you from start to finish

Local Swap can automatically display call tracking numbers to a visitor based on their IP address, so your business will appear to be local no matter where your customer is calling from. Here's a step-by-step guide to using this feature in CallRail.

CallRail wins Pacesetter Award for fifth consecutive year

CallRail earned a high-ranking spot on the Atlanta Business Chronicle's Pacesetter list for the fifth consecutive year, nodding to our continual growth in revenue.

How to use CallRail phone numbers for local marketing

Call tracking for your local marketing campaigns transforms the way your customers communicate with your business and Local Swap™ keeps you covered.

Localize Dynamic Number Insertion with CallRail’s Local Swap™

Put your customers at ease by serving up phone numbers that are local to their IP address with CallRail's latest iteration to Dynamic Number Insertion.

Connect Unbounce and CallRail to boost conversions and learn more about campaign performance

Unbounce is a tremendous conversion platform for digital marketers to generate more leads. But how do you measure offline conversions?

HIPAA call tracking checklist: Best practices for maintaining compliance

If you're in healthcare marketing, it's critical that you consider HIPAA when choosing tech tools and platforms, especially if you're going to be tracking leads in any way. Here's a HIPAA compliance checklist for marketers using call tracking.

What is the difference between B2B & B2C marketing?

Learn the differences between B2B marketing and B2C marketing so you can tailor your approach to each audience's needs for more effective marketing.