Guide to W-Shaped Attribution
Why a W-shaped attribution will create transparency into your leads.
The root of stakeholder buy-in: How better attribution can impact organizational buy-in
If you’re not a decision-maker within your marketing department, getting stakeholder buy-in can make or break your strategy turning into execution.
Next-level tips for tracking leads from offline sources
Tracking offline call conversions is vital to prove the effort and results of your offline marketing efforts. Understand which campaigns drive your calls.
Integrating Google Ads lead form extensions with CallRail
Learn how to overcome consumer inertia and capture new leads with our Google Ads integration.
How to Improve Click-Through Rates for Local SEO
If you aren’t optimizing your website for local searches, you’re missing out on a valuable source of new clients and customers.
How to qualify marketing leads
Businesses live or die by the quality of their leads. Here's how to make qualify your leads.
Mockingbird shares their marketing journey with CallRail
From the mouths of our Agency Partners, hear how CallRail has made the difference in their marketing and reporting efforts.
A guide to linear attribution
Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.
Use Marketing Attribution To Optimize Your Ad Budget
By measuring and evaluating the performance of your marketing channels on a user level, you can distribute resources in a way that drives the most conversions at the lowest cost to your business.
SEO vs Local SEO: What’s the difference?
Learn the difference between SEO and local SEO, the importance of optimizing your business for local search, and more!
How to use Google Tag Manager to track calls
Learn how to set up Google Tag Manager to track phone calls and how to set up phone call goals in Google Analytics with our step by step guide.
Attribution models: What they are, why they matter, when to use them
Attribution models are an important tool for marketers looking for data to improve their campaigns. We explore what they look like, and how to use them.
CallRail for Google My Business: Get to know your local customers through call tracking
CallRail’s Google My Business integration greatly expands on what GMB natively offers through GMB Insights.
15 marketing agency directories that will generate leads for you
Learn why marketing agency directories can be an effective lead gen source for your organization.
What is NAP Consistency?
NAP Consistency refers to the accuracy of a location-based business’s Name, Address, and Phone number across all digital platforms.
Points-based retainers vs. flat-rate pricing for your agency
Discover the differences between the two most popular types of agency pricing to know which type is best for you.
The top 5 form builders and how to choose the right one for you
Finding a form builder that meets your unique needs can be tricky. Here are the top 5 form builders out there, plus tips to make you decision easier.
How to set up click-to-call in Google Ads
Here's everything you need to know about click-to-call ads, how to set up click-to-call in Google Ads, and how to know if these ads are right for your business.
How to use call tracking numbers in Google My Business
Learn how to use call tracking in your Google My Business listing to gain more insights into your local customers.
Ultimate Guide To Google My Business: Optimizing Your Company’s GMB Profile
From setting up your GMB for the first time and analyzing your listing's performance, we've got you covered from beginning to end.
6 ways to optimize your website to get more phone calls
Check out our tips for improving user experience, tracking, and functionality of your website to get more inbound calls.
How agencies can manage client expectations
Set, manage, and improve your client expectations from day one at your marketing agency.
9 tips for creating a marketing agency scope of work + [Free Templates]
Keep both your team and client on the same page about the work promised when starting a new project. Take from these 9 tips when creating your next SOW.
Learn what Google Tag Manager is, how to set it up, and what you can do with the visitor data that you gain from this handy tracking snippet.
5 marketing attribution pitfalls marketers must avoid
As you evaluate your marketing campaigns in 2020, be sure that every campaign gets the credit it earns. Here are 5 attribution pitfalls to avoid in the new year.
7 questions a healthcare provider should ask before hiring a marketing agency
In this step-by-step guide for agencies from the experts at Cardinal Digital Marketing, we review the ins-and-outs of healthcare marketing.
CallRail named to Deloitte Tech Fast 500 for fourth consecutive year
At number 281 on the list, we were recognized for 387 percent revenue growth over the previous three fiscal years