Marketing

4 key web design tools your agency probably isn’t using, but should be

We review the top web design tools your agency should be using right now, and explain the benefits they can bring to your business.

Optimizing Google Ads for call tracking insights

By using CallRail's call tracking for Google Ads integration, you'll never second-guess your next move. Here's how to put it to work for your next campaign.

7 ways to improve lead gen campaigns (and drive down CPL)

For cost per lead campaigns, striking the right balance between quanitity and quality can be tricky. We review some simple tips for maximizing your CPL.

How FreeGren Digital uses call tracking to reduce churn and improve client results

With the power of agency call tracking, digital marketing agency FreeGren has greatly reduced client churn. Here's the story of how they did it.

The missing metric: Why call tracking is a must for total attribution

Proper call attribution is the key to success for your marketing efforts. Here's why call tracking is a must when it comes to solid attribution modeling.

Three ways to use CallRail for user research

Call tracking can make your user research quicker, easier, and more cost effective. Here are three ways CallRail can power up your user research.

News You Can Use: Apple in the crosshairs, Encryption debate resurfaces

Join for some marketing and technology news analysis, where we break down the latest headlines and explain what it all means for your business.

Social CPL: Identifying meaningful KPIs in social media advertising

We break down the social media kpis that are most important to your campaigns, and what they can reveal about the overall health of your business.

Keyword bidding strategies: When to raise your cost per click bids

CPC bidding can be a tough game, but don't worry: We're here to help. We review some best practices so you can get the most out of every single placement.

Using attribution data for agencies: Retain clients, earn new ones, and make more money

For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.

What is HIPAA?

HIPAA is a US law which establishes privacy standards around medical information. Here's how HIPAA can affect marketing, and how you can stay compliant.

Women in Tech: Whitney Bennett, VP of Talent and Culture

Women in Tech is a series on the CallRail blog exploring the powerful women who bring so much to our company. Today, we talk to Whitney Bennett.

News You Can Use: Google takes China, 5G rising, Apple beats tech blues

In News You Can Use, we review and explain the most important marketing and tech news, and explore down how these stories may impact the wider economy.

Improve your paid ads and score more leads with CallRail

PPC call tracking is a powerful tool marketers can use to get an edge on the competition. Here's how you can put call tracking to work for your paid SEM.

How CallRail built CallScore: Using AI to make better marketing decisions

This is the story of how CallRail used machine learning and AI to build a powerful set of tools for our users: Conversation Intelligence.

From Ad to Landing Page: How to create a PPC campaign

The experts at CallRail walk you through every step required to get a PPC campaign off the ground, from posting your first ad to launching a landing page.

Mold Busters doubles daily call volume with call tracking

As Mold Busters discovered, call tracking for home services can add a big boost to your bottom line -- here's how they did it.

News You Can Use: Twitter crackdown, eSports rising, Net Neutrality on the ropes

We break down the most important headlines, and offer some tech news analysis on how these stories could affect the economic landscape.

CallRail onboarding made easy: Testing DNI with a single click

We're excited to announce Auto-test DNI, a self-service diagnostic tool to help you quickly test DNI installation on your site.

CallRail’s A/B testing integration with Optimizely X

With our new Optimizely integration, CallRail users can now count phone calls and text messages among the conversions they already analyze in Optimizely X!

Dissecting a marketing touchpoint: What you need to track to be successful

User paths are the tip of the iceberg when it comes to marketing touchpoint analysis. Learn about 3 features you need to track to be successful.

News You Can Use: Google rebrands ad services, SCOTUS upholds online sales tax

Welcome back to our roundup of the most important headlines. Following the latest tech industry news isn't just good civics -- it's good for business.

Facebook Marketing 101: Facebook Ads vs. Boosted Posts

Facebook marketing can be daunting when you're just starting out. Don't panic: Here's our guide on how to get the most out of your Facebook Ads.

Building CallRail: An inside look at our development process

Here's an inside look at the CallRail development process and how we incorporate user feedback to make CallRail the best it can be.

10 ways realtors can increase traffic to their listings

Learn 10 straightforward & creative strategies to increase traffic to your website, including upgrades to branding, design, content, and more.

Top call tracking tips for real estate marketing

Real estate marketing can be a tough, and no one knows that better than realtors. Here's how call tracking can boost your real estate business.

What is white labeling?

White labeling is a legal protocol that allows one product or service to be sold and rebranded under another company’s brand.