Marketing

How to build an agency marketing tech stack (and what mistakes to avoid)

Building the best marketing tech stack for your agency is a lot of work, but our helpful guide will explain everything you need to know.

AI is making calls more important than ever for SMBs: Here’s how to not get left behind

Advancements in AI have made SMB call tracking more important than ever before. Here's how AI and machine learning have made calls critical to SMBs.

The do’s and don’ts of small business marketing

Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction.

Are calls the top conversion point for your SMB? They are for these 6 marketers

Calls are a critical channel, but don't just take our word for it: Our top SMB case study testimonials let our users explain in their own words.

News You Can Use: Amazon’s split decision, new EU tech tax, FCC takes aim at ‘robocalls’

Here on the CallRail blog, we review the latest tech and marketing news, and provide analysis about what it all will mean for your business.

How Automation Rules can help your business save time and earn more leads

CallRail's Automation Rules feature can save your business time and bring in more leads. Let's explore how to get the most from Automation Rules!

The CallRail-Wix integration: Easy attribution for all your sites

With CallRail's new Wix integration, you can put dynamic call tracking to work on your Wix landing page -- no coding necessary.

Automotive marketing best practices for boosting sales and revenue

By following these industry best practices for automotive marketing, your dealership will boost sales, increase revenue, and drive new leads.

5 agency success stories that prove the ROI benefits of call tracking

We review the best CallRail success stories from our case studies archive, and learn how the top performers delivered serious agency ROI for clients.

News You Can Use: Facebook and Google data breaches, Apple plans original programming

It's News You Can Use! We review the latest marketing and technology news, and explain what it all might mean for your business.

Greatly reduce time spent on call analysis with Transcription Search

With our new Transcription Search feature, you can use our advanced automation features to greatly reduce the amount of time you'll spend analyzing calls.

What is internal linking?

We review some of the best practices around internal linking, and explain how this SEO strategy can ensure your site is always at the top of the results.

Advertising with CallRail’s Microsoft Ads integration

With CallRail’s Microsoft Ads integration, marketers can view offline conversion data alongside Bing Ads click data for a comprehensive view of paid campaigns.

How empathy can improve your marketing strategy

Empathy doesn't just help you see things from the customer's perspective -- it's also great for business. Here's how empathy can improve your next campaign.

AMP up your call tracking with Accelerated Mobile Pages

We are proud to announce the new CallRail AMP integration, which will help marketers achieve a truly complete view of mobile attribution.

8 common client problems facing agencies, and how to fix them

In this guest post by Joe Kindness of AgencyAnalytics, we review the most common reasons why client churn happens for agenices, and how to prevent them.

How to track a phone call?

Learn how to track a call, including how call tracking works, how to set it up, and how it can benefit your business and customers.

Why clients break up with their agencies

Client retention is one of the trickiest problems an agency can face. Here's why agency-client breakups happen, and what you can do about it.

Health to wealth, and back again: How to boost your healthcare marketing

While healthcare advertises like other industries, they have legal and ethical considerations to be aware. Here's how to boost your marketing efforts.

Connecting Raven Tools and CallRail

With the Raven Tools-CallRail integration, you can use call tracking data to supercharge your SEO marketing. Here's how to get the most from both platforms.

How to cut your Cost Per Lead with Google Ads

By fine-tuning how you use Google Ads, you can reduce CPL and earn better, more qualified leads. Peter Gillon from Logical Position explains how.

News You Can Use: 5G push continues, Bitcoin crackdown coming

Join us for some tech news analysis, where we break down the latest headlines in marketing and technology and explore what it all mean for your business.

5 simple ways agencies can convince their clients to increase ad spend

Convincing your clients to increase their ad spend is a tough conversation to have if you work at an SEM agency. Here are some ways to make it easier.

CAC and CPL 101: Why these metrics matter to agency clients

CAC and CPL are two critical metrics in agency marketing. We break down the difference, and show you how to put these analytics to work for your clients.

Women in Tech: Madelyn Wing, Director of Product and Customer Marketing

As part of our Women in Tech series, we interview CallRail's Director of Product and Customer Marketing, Madelyn Wing, and learn about her awesome career.

How to choose a digital marketing agency

Choosing a good digital marketing agency is crucial to the long-term health of your business. Here's how to measure your options and make the best choice.

Data and analytics: The cure for agency client churn

Client churn can be one of the toughest problems facing any marketing agency. Here's how data and analytics can keep clients happy and zero out churn.