Why we started a User Research team (and what we learned along the way)
CallRail's UX Design maven Kara Kelly gives us the lowdown on how we built our user research team, why it's important, and what we learned along the way.
With Microsoft, Google Ads, and call tracking, ‘PPC sharpshooters’ SalesX deliver superior results
With a combo of Microsoft, Google Ads, and call tracking, SalesX brings PPC marketing expertise to deliver superior results for their clients.
From non-profits to tech: How my career taught me to love ‘vertical slicing’
When Jason Tatum made a career switch from non-profits to tech, he didn't expect that the skills he had developed would apply so well to his new work.
News You Can Use: Facebook outage, 5G on the way, China to seize AI crown
Welcome back to News You Can Use, where we explore the latest 2019 business news and break down what it all could mean for brands and marketers
How to drive more call conversions from Facebook ads
With so many calls now driven by social media, marketers should start optimizing their social ads for Facebook call conversions -- here's how to do it.
How I scaled our UX Content team from the ground up
CallRail's UX Content manager explains how she grew our small-but-mighty team of technical writers, starting from the ground up.
How much should you pay a PPC agency? A look at the going rates for PPC management
Here are the most common PPC agency pricing models and what kind of rates you can expect to see associated with each. Are your PPC agency prices right?
CallRail named to AJC ‘Top Workplaces’ list for third straight year
We're incredibly excited to announce that -- for the third year in a row -- CallRail has placed on the AJC top workplaces list.
News You Can Use: Five stories on the coming ‘techlash’
In this ongoing series, we dive into the headlines to review the latest 2019 technology news, and explain what it all could mean for your business.
Prove your Marketing Worth with Multi-touch, Multi-channel Attribution
Watch On-Demand: Learn all about multi-touch, multi-channel attribution and how it can boost your marketing career and prove your team’s contribution to your business.
Protect sensitive customer info with our PCI Redaction feature
With CallRail's new automated PCI redaction feature, you can rest easy knowing that your customers' sensitive information is always in good hands.
The Humberview Group triples inbound leads after switching to CallRail
Automotive marketing technology and call tracking from CallRail helped the Humberview Group triple their inbound lead-gen -- we explain how they did it.
Grow your agency with CallRail’s Agency Partner Program
Learn about CallRail's Agency Partner Program, where agency users can enjoy exclusive benefits, including revenue-sharing.
News You Can Use: EU tech regulations, JP Morgan goes crypto, Amazon withdraws the rose
It's that time again: News You Can Use. We review the latest headlines in tech and marketing, and explain what it all could mean for your business.
Pro digital marketers explain how to measure the success of a Super Bowl commercial
Super Bowl commercials are the apex of modern marketing, but they raise the question: How do we measure their impact? We surveyed pro marketers to find out.
The best call tracking features for agencies (and how they work)
We break down the top Callrail agency features, and exlore how they can help your business get the most out of your marketing budget.
PPC reporting: The key metrics you need in every report
Crafting the perfect PPC report is an essential skill for marketers. Here are some tips for producing concise, meaningful reports that make an impact.
4 client objections agencies face when selling call tracking (and how to overcome them)
Marketing agencies in 2019 know full well the benefits of call tracking for clients. But sometimes, it can be difficult to convince them -- here's how.
News You Can Use: Apple’s FacePalm, India e-commerce battle, Brexit looms
We review the latest 2019 tech news, exploring the top headlines in technology and marketing and breaking down what it all could mean for your business.
What is Google Ads call tracking, and how does it improve my PPC campaigns?
Google Ads call tracking is conversion tracking that shows which search keywords are driving the most calls, both from ads and from your website.
How suddenly losing my journalism job led to a new career at CallRail
There are lots of different jobs at CallRail, and our team has just as many stories about how we got here. Here's how an ex-journalist became a UX writer.
Choosing the best marketing channels for your agency, in 4 easy steps
With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.
News You Can Use: 2019 kicks off with FAANG woes, shutdowns, and streaming wars
We're starting the year off right with our 2019 marketing news roundup, where we review the top headlines and explore what it could mean for your business.
What is multi-touch attribution?
Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.
7 agency best practices to boost your marketing and earn more clients
Agency marketing can be tricky -- let's review some tips and tricks from the best agency marketers to help you establish your own best practices.
How to develop a visual strategy for social media
Developing and executing a visual strategy is one of the most important parts of marketing your brand -- here are some easy tips for getting started.
Understanding the pros and cons of multichannel marketing
Multichannel marketing can be tricky -- is it right for your business? Find out more in our expert primer on the pros and cons of multichannel marketing.