Marketing

CallRail’s top 4 form tracking features & how to use them

A webinar about integrating external forms, automation rules and scoring, custom reporting and leads report, as well as how you can view person-level data in one place

Celebrating #PrideMonth at CallRail

This year, we're celebrating the importance of Pride Month by taking inspiration from members of Team CallRail, and hearing their stories.

Optimizing ad spend for dealerships

In-depth analysis of automotive marketing ROI is difficult, but critical for dealerships. Here's how to use ROI analysis to drive more leads and sales.

How to write better Calls To Action to maximize Click-Through Rate

By following these three simple steps, you can ensure that your next marketing CTA will maximize your CTR, and bring in more high-quality leads.

Understanding customer journeys in a digital world

With the right approach to your dealership marketing strategy, you can ensure that your leads will complete the customer journey and convert, every time.

Understanding the dealership marketing activities that are attracting leads

With the right auto dealership marketing strategy, you can maximize your lead gen while keeping marketing expenses to a minimum -- here's how to do it.

Close the Attribution Gap with Form Tracking

Watch On-Demand: Product Managers, Anna Niles and Jason Tatum, discuss CallRail's form tracking and how it helps close the attribution gap.

Top must-follow Twitter chats for inbound marketers

Twitter chats are an easy way to network and build brand awareness for inbound marketers. Here's the top 5 you should follow and why.

Why we need a messaging-first approach to MarTech

Marketers today are using messaging platforms like Slack to monitor their campaign performance in real-time for reporting and continuous improvement.

Visitor Tracking 101

Watch On-Demand: Start gaining valuable insights into your digital marketing strategy with CallRail’s visitor-level tracking 101 webinar.

How messaging platforms boost marketing performance

Watch On-Demand: Learn how marketers can use platforms like Slack to improve transparency and accountability, and improve your customer experience.

Lead generation (and attribution) tactics for auto dealerships

We review 6 simple steps your dealership can take for your next auto lead gen initiative. Earn more (and higher-quality) leads with our helpful guide.

Why measuring your marketing is essential to auto dealerships in the information age

We explore the best auto dealership marketing tactics and technologies, so your business can earn more leads and conversions than ever before.

5 ways call tracking can help manage your inbound prospects

Inbound call marketing makes it easier than ever to manage your inbound leads. Here are some simple and effective ways you can put this tech to work, today.

CallRail named to Inc.’s Best Places to Work list for second consecutive year

CallRail's focus on scaling an award-winning culture earned us a spot on Inc.'s 2019 Best Places to Work list.

We’ve got a whole new look: Check out CallRail’s updated branding

CallRail has updated with some spiffy new brand visuals! We explore the improvements, and what it all means for your call tracking experience.

#NationalSmallBusinessWeek: Our ATL favorites

We love small businesses, and we're so proud to build software that helps them grow and make their dreams a reality. In honor of National Small Business Week, here's a list of some of our favorite small businesses in Atlanta.

Marketing Tools You Need to Prove Healthcare ROI

Watch On-Demand: In this webinar, you will learn from professionals like yourself which tools are best, and how to use them effectively for healthcare marketing.

Google Analytics & Google Ads

Watch On-Demand: Are you ready to take CallRail to the next level? Make sure you’re getting the most out of our integrations with Google Ads and Analytics.

Instant call tracking notifications are easier than ever with our upgraded Slack integration

Our new and improved Slack integration is easier than ever to install. Receive instant notications for your call tracking data with our one-click solution.

3 ways to get more leads using automation

Marketing automation can help you earn more leads and conversions, and superior ROI. Here's how the automation platform Zapier can help you get there.

How call tracking helped SmartBug & The Arbor Co. optimize sales and marketing together

Call tracking is a big part of how Smartbug and the Arbor Company have achieved strategic marketing success and solid ROIs -- here's how they did it.

I’ve created my first tracking number: Now what?

Call tracking can help prove your marketing ROI, and it's never been easier to integrate a call tracking number into your workflow -- here's how.

Improve client retention with multi-touch attribution

Watch On-Demand: Join Mark Sullivan & Greg Sterling as they discuss what works with multi-touch attribution, what doesn’t, and how to begin using it to retain clients.

What is conversation analytics?

Conversation analytics is the evaluation of transcribed phone call between two or more people in order to gain insights on customer behavior.

Best practices for allocating marketing budget

Allocating your marketing budget can feel like a daunting responsibility, but it doesn't have to be: Make things easy with this step-by-step plan.

Why we started a User Research team (and what we learned along the way)

CallRail's UX Design maven Kara Kelly gives us the lowdown on how we built our user research team, why it's important, and what we learned along the way.