Marketing

Evaluating and Choosing The Right Call Analytics Vendor

In this webinar 'Choosing a Call Tracking Vendor' we discuss research and evaluation methods that come in handy when choosing the right analytics vendor.

Call Tracking 101 for Medical Practices

[Webinar On-Demand]: Learn how to use call tracking to ensure that you acquire new patients the first time that they call.

[Webinar] Track, Qualify & Convert Your Leads: Using Call and SMS Data

In this webinar, join Mark Sullivan as he discusses the evolution of marketing technology and the ease of customers reaching your business by phone.

How PPC Pros Track Google Ads

On Demand Webinar: Learn how to prepare for next year's PPC strategy and different tools to help enhance your results.

5 Concepts every SEO must master

Watch On-Demand: SEO guru, Carolyn Lyden, goes over how search engines work, the latest technology in SEO, creating an SEO plan and how to plan metrics for that plan.

CallRail 101

Get the official introduction to CallRail’s intuitive self-service software to begin optimizing your campaigns and increasing customer acquisition.

Optimize your Facebook Ads with call analytics

Watch On-Demand: Learn proven methods to drive inbound calls from Facebook, how to track the success of your ad campaigns, and how to integrate call analytics to drive more calls, clicks, and customers.

Building Call Tracking Integrations Without Code

Watch On-Demand: Join us to learn about building call tracking integrations quickly without a developer, complicated API’s, or time-intensive setups.

Conversion optimization for offline channels with call analytics

Watch On-Demand: Learn proven methods & techniques to test and evaluate the effectiveness of your offline marketing channels, from print, to events, and more.

Grow your agency with call tracking

Learn from an agency-focused webinar designed to help you dial in to how you can grow your agency with call tracking and specifically with CallRail.

Using Phone Calls to Drive Content Marketing to Sales

Watch On-Demand: Join CallRail UX Content Manager, Katherine Hosmer, for a look into how you can use phone calls to make content decisions!

Customer Spotlight: Paracore

Watch On-Demand: Gain valuable insights both into how our users are putting our service to work, as well as the best practices that have helped them deliver superior results for them and their clients.

A guide to last non-direct click attribution models

Last non-direct click attribution models give 100% of the credit to your customers’ last non-direct touchpoint. Find out if this model is right for your business.

How to generate more marketing qualified leads

Looking to cast a wider net to capture more marketing qualified leads? Start with these tactics and tips to begin generating more MQLs for your business.

What is call tracking?

Call tracking is the process of determining how callers found your business. Marketing & sales can use call tracking data to measure the success campaigns.

A guide to lead-creation-touch attribution models

Learn what gets credited in lead-creation-touch attribution models, what the pros and cons of this model are, and when it’s best used.

What you need to know about attribution windows

Learn about the different types of attribution windows and formats for reporting.

Top 10 Reasons You Should Be Using Business Call Tracking

For any business to succeed, you need a great website and tools to analyze its success. Here are the top reasons to add call tracking to your business.

The ultimate list of SEO directories (plus 4 tips for maximizing your placements)

Discover how you can use local SEO directories to attract leads and increase traffic.

Google’s Local Pack: What you need to know

Learn about Google's Local Pack and its different features, its advantages and disadvantages for local businesses, and the steps you can take to be shown in the pack.

XML sitemap vs HTML Sitemap: SEO benefits for each

A sitemap is a good way to let search engines know about all the pages on your website. Find which type of sitemap works best for you.

How to resolve your Google My Business listing suspension

So your Google my Business listing was suspended. Don't panic. Learn common reasons why listings get suspended and how to get yours up and running again and in your control.

Subdomains vs. Subdirectories: What’s the Difference?

Learn the key differences between subdomains and subdirectories, how to set them up, and which is best for your website.

Best industries for SMS marketing (+ examples)

Just about any consumer-focused industry can use SMS marketing to expand its reach, turn leads into customers, and keep those customers coming back for repeat business.

Better Form Tracking with CallRail’s new inclusive bundles

The new form tracking functionality is now available on the Marketing Analytics and Analytics Suite bundles. Got questions about how this affects you? We've got answers.

How to manage GMB customer reviews 

With so many consumers researching businesses online, Google customer reviews are an excellent place to show off just how great your business can be.

What is Z-shaped Attribution?

Z-shaped attribution is a multi-touch model that gives credit to all touchpoints in the customer journey. Find out if z-shaped attribution is right for your business.