Marketing

What is a heat map?

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns.

Sell more vehicles by boosting your online reputation

Managing your auto dealership's online reputation isn't as tough as you think -- this guide will explain everything you need to know.

CallRail wins second APPEALIE award in Overall SaaS category

The Appealie Awards announced CallRail as a second-time winner of its 2019 Overall SaaS Award, alongside SalesLoft, Slack, Ceridian, ChurnZero, and Zoom.

Turn it off: Team CallRail takes Summer!

As the summer winds down, we rounded up some awesome photos and reflections on a few of our employees' vacations!

What is a featured snippet?

Learn what a featured snippet is and its different types in SERPs, the search intent by behind them, and how to gain a featured snippet of your own.

Google Ads switches to account-level call reporting: Is it right for your business?

A recent update to Google Call Reporting could make it more difficult to accurately measure conversions. Here's how advanced call tracking can fill the gap.

Intellibright drives value from first touch to final sale with CallRail and AgencyAnalytics

In this agency call tracking case study, we explore how Intellibright uses CallRail and AgencyAnalytics to deliver big wins for their clients.

What is latent semantic indexing (LSI)?

LSI is a complex system used by search engines to analyze the relationships between terms and concepts on a page in an effort to provide the most accurate and relevant search results.

Combining your CRM with email marketing to maximize automotive sales

With an effective email marketing campaign in your arsenal, you can start bringing more automotive leads and closing more sales.

With CallRail, Gravity Digital gives clients the attribution they need to ‘read the funnel from top to bottom’

Thanks to the advanced call tracking provided by CallRail, it's easy for Gravity Digital to provide rock-solid marketing attrbution to their clients.

Time management advice for digital marketers from digital marketers

Managing your time wisely is one of the most important skills for successful people in any industry. Our agency partners share the best advice they've learned over the years as digital marketers.

5 contact form mistakes that are costing you leads (and how to fix them)

Be sure to avoid these mistakes when designing your next contact form, because they're costing you valuable leads and revenue.

5 pro tips for cross-channel call attribution

Our friends at LumenAd share 5 marketing pro tips on multichannel attribution, so you'll never miss another conversion opportunity.

Women in Tech: Janan Barge, Engineering Manager

As part of our Women In Tech series, we interview one of CallRail's engineering managers, Janan Barge, about her exciting career in tech.

What is information architecture?

Information architecture is the organization of information into a hierarchy to make it easier for users and crawlers to retrieve and understand.

The importance of attribution for dealership marketing, explained

Following these simple dealership marketing best practices are a guaranteed way to bring in more leads and close more sales.

How many questions should you include on your landing page webform?

By following these simple tips, you'll know exactly how many questions to include to optimize performance and lead gen for your webform design.

How much should you spend on PPC? PPC budget calculator & tips for setting a budget

PPC budgeting can be a difficult task for any marketer. We've broken down how to make the best possible use of your valuable PPC dollars. (Calculator included.)

What is lead generation?

Lead generation is a critical marketing strategy for sustainable long-term business growth that generates interest and attracts potential customers.

Pain Free Dental Marketing drives calls and fills exam chairs with marketing attribution and call recording

By leveraging advanced call tracking features, Pain Free Dental Marketing delivers real value to their clients -- here's how they do it.

A guide to using call tracking to optimize dealership marketing

The effective use of call tracking is a great way to supercharge your auto dealership marketing -- here's how to get started.

How to optimize your contact forms to earn more leads

Following these surefire tips will help you optimize forms to draw more eyeballs, bring in more leads, and earn more conversions.

How video drives more automotive leads

Automotive video can be a powerful way to drive more leads and customers to your dealership -- here's how you can put this channel to work, right now.

The 6 questions you should be asking on your lead generation forms

By asking these six questions on your lead generation forms, your business can start bringing in more form leads, and earning more conversions.

The pros and cons of gating your content

Gated content is a powerful method for lead generation. Here's everything you need to know about this technique, and whether it's right for your business.

Five critical stats about the auto-buying journey (and what to do with them)

In the age of digital marketing, the car-buying journey has evolved. Here are 5 key statistics, along with actionable next steps to take that can help you boost your strategy.

How call tracking supercharges your landing pages

By using call tracking for each landing page, you'll uncover valuable data that can help supercharge your marketing -- here's how to get started.