Marketing
Organic vs Paid Social Media for Small Businesses
Learn the difference between paid and organic social, the pros and cons of each, and which works best for your business goals.
PPC bidding recommendations for beginners
Discover our pay-per-click bidding strategy recommendations, designed to help beginners get the most out of their PPC campaigns.
Make every lead count: Avoiding missed calls, ghost form submissions, and more
With an influx of incoming calls, it can be hard to capture every lead. Learn how Webistry uses CallRail to prevent lost leads with their inbound call strategy.
How to use call data and recordings to optimize conversion rates
Listening to your customers is key. Learning through call recordings is the way. Learn how Tuff Growth Marketing uses valuable call data to improve conversion rates.
How to turn more calls into conversions & stop dropping the ball in the red zone
Learn how Red Zone Legal helps their clients bridge the gap between leads and conversion through call tracking.
Understanding PPC automation
Automating your PPC efforts can help boost campaign performance, and save time.
PPC and SEM reporting tools
An effective PPC report has the capability to prove ROI while identifying areas for improvement, and places to optimize. Check out these PPC reporting tools.
CallRail Summer School: Part 1 || Call Tracking 101
CallRail Summer School is in session, and we have uncovered a lot this semester - get your pencils ready.
Pitching CallRail to your clients
Download our pitch deck for agencies to help you frame your client's pain points and offer CallRail as a solution to their marketing attribution needs.
5 Local Content Ideas That Work for Almost Any Business
Having a local content marketing strategy for your business is critical. Here are five local content ideas that work for almost any business.
Tips for promoting and producing events for small businesses
While we focus on digital communication, consumers still find value in face-to-face interactions. Here are some tips for your small business to combine digital marketing efforts with in-person events.
CallJoy is shutting down. What’s next?
CallJoy is coming to an end, but call tracking doesn't stop there. CallRail is offering an extended trial for CallJoy customers. Sign up today to see the difference.
How To Grow In A Down Economy
Ryan Garrow from Logical Position will share tips to help you pivot and prosper. Watch to discover why setting the right goals today can have a direct impact on long-term revenue.
The Importance of Email Marketing
Jeremy Vale from Logical Position explains why email marketing is especially valuable today and ways you can adapt during these uncertain times to more effectively reach your audiences.
Conversion Rate Optimization: Website Audit
Jon MacDonald, Founder of The Good, shows you the four types of data every online brand should be using, and how heatmaps will help you understand your website’s usability.
Optimizing PPC with CallRail Data
Tim Benson, Omni-Channel Growth Strategist at Logical Position, shares how to use call data to fine-tune spending, sharpen bid strategies, clear the way for the right traffic, and more.
Integrating CallRail with Google Ads: The do's & don'ts
Josh White, SEM Attribution Manager at Logical Position, helps you figure out what to track, how to track it, and how to integrate your platform with Google Ads.
Adapt Paid Social Strategy During COVID-19
Director of Paid Social at Logical Position, Emma Huschka, explains how to adapt your paid social strategy in today’s uncertain economy.
Digital marketing bootcamp with Logical Position [Virtual event]
We partnered with the digital marketing experts, Logical Position, to help educate businesses, like yours, on how to quickly adapt their marketing strategies during these difficult times.
Why you should bid on your own branded terms in PPC
Bidding on your own branded terms can be an effective PPC tactic if done correctly. Here are three strategies for successful brand bidding.
How to network with other small businesses
Networking also empowers you to help other businesses in your local market or industry. Here are a few simple ways to start networking with other small businesses.
A Quick Start Guide to Social Listening
When done well, social listening can deepen relationships with your customers, bolster sales, and improve your brand’s image. Learn how, here.
The best PPC advertising networks for small businesses
How do you know which PPC ad network is right for your business? Learn what to look for while evaluating the best ad network for your PPC campaigns.
How to change attribution models in Google Analytics
You can use different attribution models (and even build custom models) in Google Analytics. Here’s a step-by-step walk-through.
Content curation for social media
Learn how to plan out your content strategy for social media while staying relevant, sales driven, and most importantly authentic.
The beginner’s guide to content marketing for small businesses
Use this beginner’s guide to craft and execute a content marketing strategy that will help your small business grow.
How to set up a business phone number for your home services company (And why you should)
Learn the importance of having a separate business number for your home service and how you can get the most out of your phone line to grow your business.