Marketing
How to create a customer journey map
Creating a customer journey map will help you better understand your customers and their behavior throughout the buyer's journey.
Agency Expert Q&A: How Agencies Can Build Additional Revenue Streams (Alex Glenn)
CallRail is bringing together hand-selected digital agency leaders and experts to help guide you through the world's current state.
Agency Expert Q&A: Helping Brick-and-Mortar Businesses Temporarily Pivot To E-Commerce
CallRail is bringing together hand-selected digital agency leaders and experts to help guide you through the world's current state.
Your guide to effective offline marketing ideas
In today’s digital world, offline marketing is often overlooked. Here are some ideas for effective offline marketing.
How to turn attribution data into actionable insights
Collecting data and knowing what to do with it are two very different things. Learn how to make sense of your attribution data and how you can take action from there.
How to Land a Story About Your SMB in the Local News
As an SMB leader, it’s important to engage with the local media to promote the products and services you’ve created. Find out how to get your business' story covered.
How Call Tracking Helped Think Profits Learn More About Their Clients’ Needs
Learn how call tracking helps Think Profits understand their target audience even better through call recordings, keyword-level tracking, and more.
What Is Predictive Analytics?
Predictive analytics takes the data you have and uses it to make insights about the future. Discover the benefits of using predictive analysis and how to get the most out of it.
Create smarter Custom Forms with field logic
CallRail’s Custom Forms just got a whole lot smarter. With field logic, you can customize and improve your user experience when filling out forms while increasing your form's conversions.
CallRail Updates to Google Ads, GMB, and Google Data Studio Integrations
CallRail and Google work together wonderfully, and we’re always looking for ways we can make our users’ lives easier. Check out our latest updates and improvements to our Google integrations.
Guide to Qualified Lead Attribution
Last-touch attribution is an easy-to-understand, single-touch model. Discover the pros and cons of the model and whether it's the right model for your business.
What Is Partner Marketing?
Partner marketing is a collaboration in which two brands work together to promote one another’s products or services. Learn the types of opportunities and benefits that come along with it.
What Is a Drip Campaign?
A drip marketing campaign is a powerful use of marketing automation technology. Learn what a drip campaign is along with best practices for a successful campaign.
How to set up Google Ads for your business
Ready to set up Google Ads for your business but not sure where to start? Use this guide and get started today.
Digital Marketing Boot Camp [Virtual Event]
Watch on-demand CallRail's Digital Marketing Boot Camp and start creating a holistic digital marketing strategy for your business with a full day’s worth of knowledge.
How to set up local search ads on Google Maps
Read on for tips and information that will help you quickly and easily set up ads on Google Maps.
5 Google Ads Concepts You Need to Know for PPC Success
Paracore founder, Adam Arkfield, shares 5 Google Ads concepts PPC marketers need to understand to get the best bang for your buck.
3 reasons call tracking is critical for local service businesses ready to grow
Data tells us that 60% of customers still prefer to contact a business by phone. So, with all those important calls, how do you measure success and grow your business?
Optimizing Your Inbound Lead Generation Strategy
Watch on-demand: Webistry's Jonathan Naccache shares how to optimize all of your inbound marketing campaigns.
5 Steps for Social Media Success
Megan McMullin of MeetEdgar shares her 5 step process of building out a social audience and creating engaging content that builds a thriving community.
The Basics of Email Marketing
Margaret Hamner of MailChimp breaks down the basics of building out a successful email marketing campaign.
5 Critical Concepts Every Facebook Marketer Needs To Know
Adam Arkfield of Paracore breaks down paid social campaigns for Facebook and how to get the most out of your marketing.
SEO, Local Search & Google my Business
Jordan Polhemus of Anvil Insights shares the importance of SEO, local search and how to get found.
The Digital Marketing Landscape for SMBs
Bill Hauser of SMB Team, shows us the lay of the digital marketing land and how to create a thriving business that can weather any terrain.
Q&A: How CallRail delivers “the most complete picture” of marketing efforts
Co-founder, Kevin Mann, shares some of CallRail’s secrets, revealing how the platform has helped customers achieve their business & marketing goals. Here are some of the highlights.
How to Set Up Local Services Ads
Local Service Ads allow service businesses to get their names and numbers in front of potential customers. Learn what businesses are elligible and how to set these ads up.
Working remote, staying close: Nurturing culture out of the office
In this climate, it’s more important than ever to encourage human connection. Here are five ways CallRail keeps culture close and connected, even when we’re apart.