Marketing Strategies

The top design trends of 2018, and beyond

2017 was a big year for the design team at CallRail. Let's review the year's top trends in graphic and web design, and make some predictions for 2018.

A guide to Australian telemarketing and spam call laws

Australian telemarketing must adhere to laws and regulations that are unique to the Land Down Under. Here's our crash-course in Australian marketing law.

Use Form Tracking to Capitalize On Your Inbound Leads

Form tracking can help your business ensure you're always getting the most out of your inbound leads -- here's how.

2017 tech news: A year in review

2017 tech news has impacted marketing in a big way. We review the most important tech headlines from 2017, and analyze what they mean for marketers.

Women in Tech: Rachael Wright, Engineering Team Lead

Rachael Wright shares her experiences as a woman forging a career in tech from college, to mentorships, to leading her own software engineering team.

The Australian Retailer’s guide to Boxing Day

Boxing day is fast approaching for Australian retailers. Here are some ways your business can boost sales and make the most of this holiday season.

What is Data-Driven Marketing?

Data-driven marketing is the practice of leveraging a data set to push a marketing strategy for a product, place, or service.

What is Marketing Automation?

Marketing automation software eliminates the manual work involved in deploying campaigns, segmenting audiences, qualifying leads and passing them to sales.

B2B marketing best practices for boosting leads and sales

B2B marketing is changing, so taking advantage of the latest trends gives your business a decisive edge. See how you can earn more leads and sales, today!

CallRail is ranked #128 on Deloitte’s 2017 Technology Fast 500 List

CallRail is excited to announce that we've placed on this year's Deloitte Technology Fast 500 list!

How service-based businesses can benefit from local marketing

Local marketing can be a huge boon to service-based businesses. In this guest post by Dsquared Media, we explore how local marketing can benefit you, today!

How Dealbot quadrupled inbound call volume by switching to CallRail

The B2B real estate marketing firm Dealbot quadrupled their volume of inbound sales calls by switching to CallRail -- here's how they did it.

What is Speech Recognition Software?

Speech recognition software is a computer program that’s trained to take the input of human speech, interpret it, and transcribe it into text.

How CallRail’s HIPAA features take ndp agency’s healthcare marketing to the next level

Phone calls are a key metric in healthcare marketing, so professionals in this field need a call tracking solution that's fully HIPAA compliant.

A Brief History of Voice Recognition Technology

Let's explore the untold story of voice recognition technology, and see how much progress has been made over the years (and how much has stayed the same).

Workshop Digital increases leads 67% by switching to CallRail

Virginia-based agency, Workshop Digital, increases leads, conversions, and ROI by switching to CallRail call tracking.

How To Get the Most Accurate Call Transcriptions

An automatic speech-to-text software is a powerful tool that can help you extract insights from your valuable phone call conversations. With CallRail's CallScribe, there's no need to listen to hundreds of calls.

Top 4 reasons digital marketing agencies love CallRail

Wondering why digital marketing agencies are flocking to CallRail? It's not just the analytics. Take a closer look in the blog.

Feature Updates: Even More Automation with CallRail’s Automation Rules

CallRail's Automation Rules feature will help you hone in on your most valuable callers, so you can gain even more powerful data from your phone calls.

GMB Messenger: What Businesses Need to Know Before Using It

Google My Business messenger was created to help businesses and customers connect, but falls short in its current form on UX and user privacy.

Baker Labs Integrates CallRail and HubSpot for 2x’s the Lead Generation

HubSpot and CallRail are a match made in heaven for inbound marketers. Discover how our HubSpot integration worked wonders for Baker Labs.

Why Google is pledging to fix its fake traffic problem

Google has a problem with ad fraud, fake traffic and fake clicks. They've issued some refunds already, but how are they going to address the larger problem?

UI Refresh Q&A with CallRail UX Lead Kara Kelly

We'll soon be releasing a refreshed, redesigned version of the CallRail interface. We sat down for a chat with our UX lead about the big changes on the way.

CallRail Named #492 Fastest Growing Company in America by Inc. Magazine

Being ranked in the Inc 500 list is kind of a big deal, getting ranked in Inc twice is an even bigger deal! And we're only getting started.

How P3 Inbound used CallRail to help medical clients make informed marketing decisions

With healthcare marketing, it is critical to prove value to your clients. Learn how P3 Inbound used CallRail to prove their own value to medical clients.

Customer Highlight: Learn How Recovery Brands Uses CallRail’s API to enhance Their CRM

In this Customer Highlight, we learn how Recovery Brands use CallRail's API to improve their CRM and the way they access their data.

The AI Acquisition Spree and What It Means for Marketers

As mobile continues to grow in search, AI and machine learning will be critical considerations for the daily operations of any marketing agency.