Marketing Strategies

What is conversation analytics?

Conversation analytics is the evaluation of transcribed phone call between two or more people in order to gain insights on customer behavior.

Best practices for allocating marketing budget

Allocating your marketing budget can feel like a daunting responsibility, but it doesn't have to be: Make things easy with this step-by-step plan.

Why we started a User Research team (and what we learned along the way)

CallRail's UX Design maven Kara Kelly gives us the lowdown on how we built our user research team, why it's important, and what we learned along the way.

From non-profits to tech: How my career taught me to love ‘vertical slicing’

When Jason Tatum made a career switch from non-profits to tech, he didn't expect that the skills he had developed would apply so well to his new work.

How I scaled our UX Content team from the ground up

CallRail's UX Content manager explains how she grew our small-but-mighty team of technical writers, starting from the ground up.

News You Can Use: Five stories on the coming ‘techlash’

In this ongoing series, we dive into the headlines to review the latest 2019 technology news, and explain what it all could mean for your business.

Protect sensitive customer info with our PCI Redaction feature

With CallRail's new automated PCI redaction feature, you can rest easy knowing that your customers' sensitive information is always in good hands.

The Humberview Group triples inbound leads after switching to CallRail

Automotive marketing technology and call tracking from CallRail helped the Humberview Group triple their inbound lead-gen -- we explain how they did it.

Grow your agency with CallRail’s Agency Partner Program

Learn about CallRail's Agency Partner Program, where agency users can enjoy exclusive benefits, including revenue-sharing.

Pro digital marketers explain how to measure the success of a Super Bowl commercial

Super Bowl commercials are the apex of modern marketing, but they raise the question: How do we measure their impact? We surveyed pro marketers to find out.

The best call tracking features for agencies (and how they work)

We break down the top Callrail agency features, and exlore how they can help your business get the most out of your marketing budget.

4 agency client call tracking objections (and how to overcome them)

Marketing agencies know full well the benefits of call tracking for clients. But sometimes, it can be difficult to convince them -- here's how.

How suddenly losing my journalism job led to a new career at CallRail

There are lots of different jobs at CallRail, and our team has just as many stories about how we got here. Here's how an ex-journalist became a UX writer.

Choosing the best marketing channels for your agency, in 4 easy steps

With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.

7 agency best practices to boost your marketing and earn more clients

Agency marketing can be tricky -- let's review some tips and tricks from the best agency marketers to help you establish your own best practices.

How to build an agency marketing tech stack (and what mistakes to avoid)

Building the best marketing tech stack for your agency is a lot of work, but our helpful guide will explain everything you need to know.

AI is making calls more important than ever for SMBs: Here’s how to not get left behind

Advancements in AI have made SMB call tracking more important than ever before. Here's how AI and machine learning have made calls critical to SMBs.

The do’s and don’ts of small business marketing

Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction.

Are calls the top conversion point for your SMB? They are for these 6 marketers

Calls are a critical channel, but don't just take our word for it: Our top SMB case study testimonials let our users explain in their own words.

News You Can Use: Amazon’s split decision, new EU tech tax, FCC takes aim at ‘robocalls’

Here on the CallRail blog, we review the latest tech and marketing news, and provide analysis about what it all will mean for your business.

How Automation Rules can help your business save time and earn more leads

CallRail's Automation Rules feature can save your business time and bring in more leads. Let's explore how to get the most from Automation Rules!

Automotive marketing best practices for boosting sales and revenue

By following these industry best practices for automotive marketing, your dealership will boost sales, increase revenue, and drive new leads.

How empathy can improve your marketing strategy

Empathy doesn't just help you see things from the customer's perspective -- it's also great for business. Here's how empathy can improve your next campaign.

AMP up your call tracking with Accelerated Mobile Pages

We are proud to announce the new CallRail AMP integration, which will help marketers achieve a truly complete view of mobile attribution.

8 common client problems facing agencies, and how to fix them

In this guest post by Joe Kindness of AgencyAnalytics, we review the most common reasons why client churn happens for agenices, and how to prevent them.

How to track a phone call?

Learn how to track a call, including how call tracking works, how to set it up, and how it can benefit your business and customers.

Why clients break up with their agencies

Client retention is one of the trickiest problems an agency can face. Here's why agency-client breakups happen, and what you can do about it.