Marketing Strategies

Watch: Easily find important keywords from your call conversations

CallRail's powerful Call Highlights tool helps marketers and salespeople to find common threads and important moments in business call conversations.

The CallRail-HubSpot Integration: Workflows for better lead nurturing

We’re excited to share that call activities can now be linked to HubSpot workflows, allowing you to instantly follow-up with leads that call your business!

Introducing keyword indicators to maximize marketing campaigns inside CallRail

With CallRail's full-width waveform for keyword spotting, it's easier to know when these keywords are mentioned and fully understand the context.

Convince your clients that call tracking is worth it: Tips for data-driven marketing agencies from a data-driven marketing agency

No matter how clear the benefits of call tracking are to agencies, clients are often skeptical of it. Here's how one agency convinced a their client.

News You Can Use: End date set for Net Neutrality, Google pushes AI, Walmart expands in India

Our bi-weekly roundup of marketing tech news includes a look at the impact of net neutrality on marketers using technology, Google's AI foray, and more.

Streamline your inbound marketing with CallRail’s HubSpot integration

With our updated Hubspot integration, you can track and listen to recordings of prospect phone calls directly in HubSpot without leaving the contact record.

With call tracking, Cardinal builds client relationships that last

With call tracking software, Atlanta-based agency, Cardinal Digital Marketing, provides insight into the kinds of leads they're driving to clients, and for how likely those leads are to convert.

Call tracking and GDPR: Here’s what marketers need to know

Fear not, marketers. You can continue to use call tracking and remain compliant with the EU's new GDPR regulations on personal data. Here's how...

News You Can Use: GDPR in full swing, IPO markets are bullish, big changes coming to Gmail

Welcome to the latest installment of News You Can Use, CallRail's roundup of important technology and marketing news.

What is GDPR and how will it affect my business?

GDPR, an acronym for General Data Protection Regulation, is new set of rules in the European Union governing how personal data can be stored and used. We explore how GDPR will affect your marketing or technology business.

How to use CallRail phone numbers for local marketing

Call tracking for your local marketing campaigns transforms the way your customers communicate with your business and Local Swap™ keeps you covered.

Localize Dynamic Number Insertion with CallRail’s Local Swap™

Put your customers at ease by serving up phone numbers that are local to their IP address with CallRail's latest iteration to Dynamic Number Insertion.

HIPAA call tracking checklist: Best practices for maintaining compliance

If you're in healthcare marketing, it's critical that you consider HIPAA when choosing tech tools and platforms, especially if you're going to be tracking leads in any way. Here's a HIPAA compliance checklist for marketers using call tracking.

What is the difference between B2B & B2C marketing?

Learn the differences between B2B marketing and B2C marketing so you can tailor your approach to each audience's needs for more effective marketing.

What is a SWOT Analysis?

A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weakness, Opportunities, and Threats. It's commonly used in strategic planning, where it can help businesses narrow down their niche within the market. Here's why your business should do a SWOT analysis.

What is user experience?

User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality of that product. We explore what makes good UX design here at CallRail, and how these best practices can benefit the entire company.

Our new e-book shares how data-driven marketing agencies grow revenue with call tracking

With our handy guide of call tracking tips and best practices, you'll be able to grow your marketing agency like never before. That means more clients, more revenue, and more equity for your brand. Find out how call tracking can power up your agency by downloading our ebook today.

5 ways CallRail uses CallRail

At CallRail, we build a product that we also love to use. Here are some of the top ways we put our platform to work that'll help amplify your call tracking.

CallRail again named to Atlanta Journal-Constitution’s Top Workplaces list

We optimize for happiness and it shows. For the second consecutive year, CallRail was recently honored on the Atlanta Journal-Constitution's Top Workplaces list in the small companies category.

Automate customer billing and payments with new CallRail-Stripe integration

CallRail has made billing and receiving payments for the call tracking services your agency provides dead simple. Customize rates and mark-ups for customers, and automate everything with our new Stripe integration.

4 undeniable benefits marketers gain from using call intelligence tools

Klientboost's Founder, Johnathan Dane, showcases why and how CallRail helps businesses grow larger and marketers work smarter.

How to leverage CallRail's automatic phone Transcription

CallRail's Transcriptions automatically turn phone conversations into searchable, speaker-organized transcriptions, helping you gain better customer insights.

What is the marketing funnel?

Marketers use the concept of a funnel to help track leads through the buying process, typically looking at these six stages.

What is Conversation Intelligence?

It's time to gain an edge over your competitors. Gather and analyze caller data like never before with Conversation Intelligence.

A Brief Overview of CallRail’s Zapier Integration

Zapier is an application software that connects multiple apps you use daily in order to automate your workflow.

Customer Spotlight: How The Arbor Co. connected seniors with their families during a hurricane crisis

With hurricanes bearing down on their Gulf Coast communities, the Arbor Company used CallRail as a communication lifeline for seniors and their families.

Analysis: Australia’s digital marketing dominance presents challenges, opportunities

Australian digital marketing is outspending and outperforming every other country. Here are the challenges and opportunities this presents to marketers.