Marketing Strategies
CallRail CRO Mary Pat Donnellon recognized as finalist in Georgia Women In Tech Awards
CallRail CRO Mary Pat Donnellon was recognized as a finalist in the small business category of the Georgia chapter of the 2019 Women In Tech Awards.
How does call tracking work?
Credit your leads and prove additional value by connecting previously untracked phone call leads to marketing campaigns.
What is product positioning?
Think of your product positioning as a moving target: it’s an ever-evolving message that responds to changing markets and customers.
5 things your contact form data is telling you about your leads
If you're using webforms, your form data is even more valuable than realize. Here are the top 5 things your form data can teach you about your audience.
What is a product life cycle?
The stages are a product life cycle are development, introduction, growth, maturity, and decline. Discover what goes into each stage and their importance here.
MQL vs. SQL: How to define lead types in marketing and sales
In this guide, we review the differences between MQL vs SQL, how to define them, and where each lead type fits in to the business cycle.
What is customer lifetime value?
Customer Lifetime Value is one of the most important metrics to track for overall business performance. Learn what it is and how to measure it, here.
How to define a marketing-qualified lead
In this comprehensive guide, you'll learn how to define and MQL, the difference between an MQL and an SQL, and how to use this info to show ROI.
5 free tools and resources to show clients that call tracking can help them
“Where did you hear about us?” is no longer a viable tracking strategy when it comes to phone conversions. Check out these 7 free tools and resources you can use to track your calls.
Sell more vehicles by boosting your online reputation
Managing your auto dealership's online reputation isn't as tough as you think -- this guide will explain everything you need to know.
Time management advice for digital marketers from digital marketers
Managing your time wisely is one of the most important skills for successful people in any industry. Our agency partners share the best advice they've learned over the years as digital marketers.
Women in Tech: Janan Barge, Engineering Manager
As part of our Women In Tech series, we interview one of CallRail's engineering managers, Janan Barge, about her exciting career in tech.
What is lead generation?
Lead generation is a critical marketing strategy for sustainable long-term business growth that generates interest and attracts potential customers.
A guide to using call tracking to optimize dealership marketing
The effective use of call tracking is a great way to supercharge your auto dealership marketing -- here's how to get started.
How to optimize your contact forms to earn more leads
Following these surefire tips will help you optimize forms to draw more eyeballs, bring in more leads, and earn more conversions.
The 6 questions you should be asking on your lead generation forms
By asking these six questions on your lead generation forms, your business can start bringing in more form leads, and earning more conversions.
Five critical stats about the auto-buying journey (and what to do with them)
In the age of digital marketing, the car-buying journey has evolved. Here are 5 key statistics, along with actionable next steps to take that can help you boost your strategy.
CallRail’s top 4 form tracking features & how to use them
A webinar about integrating external forms, automation rules and scoring, custom reporting and leads report, as well as how you can view person-level data in one place
Optimizing ad spend for dealerships
In-depth analysis of automotive marketing ROI is difficult, but critical for dealerships. Here's how to use ROI analysis to drive more leads and sales.
Understanding customer journeys in a digital world
With the right approach to your dealership marketing strategy, you can ensure that your leads will complete the customer journey and convert, every time.
Understanding the dealership marketing activities that are attracting leads
With the right auto dealership marketing strategy, you can maximize your lead gen while keeping marketing expenses to a minimum -- here's how to do it.
Why we need a messaging-first approach to MarTech
Marketers today are using messaging platforms like Slack to monitor their campaign performance in real-time for reporting and continuous improvement.
How messaging platforms boost marketing performance
Watch On-Demand: Learn how marketers can use platforms like Slack to improve transparency and accountability, and improve your customer experience.
Lead generation (and attribution) tactics for auto dealerships
We review 6 simple steps your dealership can take for your next auto lead gen initiative. Earn more (and higher-quality) leads with our helpful guide.
Why measuring your marketing is essential to auto dealerships in the information age
We explore the best auto dealership marketing tactics and technologies, so your business can earn more leads and conversions than ever before.
5 ways call tracking can help manage your inbound prospects
Inbound call marketing makes it easier than ever to manage your inbound leads. Here are some simple and effective ways you can put this tech to work, today.
We’ve got a whole new look: Check out CallRail’s updated branding
CallRail has updated with some spiffy new brand visuals! We explore the improvements, and what it all means for your call tracking experience.