Call Tracking

Know what makes your phone ring and smartly route inbound calls.

Analytics Add-Ons

Form Tracking

Learn which ads, campaigns, or keywords inspire form submissions.

Conversation Intelligence

Automatically transcribe and analyze calls using the power of AI.

Communications Add-On

Lead Center

Call, text, chat, and manage your conversations from one unified inbox.

Pricing
Industries
Agencies

Know which tactics deliver your clients' best calls and form submissions.

Real Estate

Close more qualified buyers and renters with better marketing and communications.

Healthcare

Gain the insights you need to maintain the health of your marketing campaigns.

Legal Services

Stay competitive by making the most of your marketing dollars.

Home Services

Tighten up response times — and never miss another opportunity.

Automotive

Accelerate the ads, keywords, and campaigns that drive buyers to your showroom.

Financial Services

Know what inspired your best customers to act then attract more like them.

Resources
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Content Hub

Market smarter by keeping up with emerging trends, tips, and tools.

Integrations

Deliver automated insights by connecting CallRail to platforms you already use.

Partnerships

Learn about our affiliate, marketing agency, and technology partnerships.

(888) 907-4718 Support
(888) 907-4718

Marketing Strategies

How to define (and achieve) your small business marketing goals

The first step to take when marketing as a small business owner? Set goals. Start with these three tactics.

Guide
by Shaun Bruno
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How to determine which marketing tactics are generating the highest-quality leads

See greater impact from your marketing budget by testing your tactics to find what works best to generate the most business.

Tips
by Erika Alexander, Senior Demand Generation Manager, CallRail
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Which marketing tactics generate the highest quality client leads for your law firm?

An American Bar Association survey found 52% of law firm professionals feel getting new client business is the biggest challenge they face. Test your tactics to figure out what marketing works (and what doesn't).

Tips
by Shaun Bruno
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How to define — and achieve — your law firm’s marketing goals

Successful law firm marketing is all about continually refining your strategy. Here's how to lean into the tactics that work, and fix (or cut) the ones that don’t.

Tips
by Shaun Bruno
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Voice of the Customer in law firm marketing: What it is and how to capture it

Voice of the Customer (VoC) research helps you collect customer feedback to improve your law firm marketing, build stronger client experiences, and sign more clients.

Tips
by Zac Elbel
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Pros and cons of the top 9 marketing channels for small businesses

In this infographic, you’ll learn the pros and cons of each channel so you can know which ones are best for reaching your audience.

Infographic
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Pros and cons of the top 7 marketing channels for law firms

In this infographic, you’ll learn the pros and cons of each channel so you can know which ones are best for reaching new clients.

Infographic
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Prove your value to your clients with better reporting (How to tell a story with data)

Your clients expect you to be their subject matter expert. Explain to them what's working, what isn’t, and why by telling their entire data story with CalRail to prove ROI.

Tips
by Ryann Hogan, Demand Generation Marketing Manager, CallRail
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4 ways to optimize real estate lead generation methods to improve business

In an unprecedented market, realtors need to cater to home buyers as well as those looking to sell their properties. Grow sales by tracking each lead with these four methods.

Tips
by Jessica Clarke
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Customer Spotlight: Access Professional Systems gains new customer perspective with CallRail

CallRail has helped Access Professional Systems become a better strategic partner. Watch their story to see how.

Testimonial
by Brianna Weaver
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Greater insight, greater results: How better data helped one agency boost client ROI

Marketing agency Einstein Industries uses CallRail tools like Call Tracking and Form Tracking to make data-informed decisions for clients.

Case Study
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The marketer's guide to proving ROI

Clients want to know which marketing efforts impact their bottom line. Here's how agencies can easily prove the ROI of their work to clients with CallRail.

Guide
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Guide: Is my law firm's marketing working?

Do you know which campaigns are helping your law firm grow, and which are falling flat? Read this guide to help you become a more effective marketer.

Guide
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Guide: Is my marketing working?

Do you know which activities are driving leads & phone calls, and which are falling flat? Use this guide to help you become a more effective marketer.

Guide
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Is My Marketing Working?

Learn how to become a more effective marketer by answering, how do you make better decisions about where to spend your marketing dollars? 

Webinar
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Missed Opportunities: Rethinking Call Tracking for Google Ads & SEO

In this webinar, we'll discuss how call tracking can help you reduce wasted spend, identify new opportunities, and identify gaps in your processes.

Webinar
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How Conversation Intelligence improves the automotive customer experience

Learn how Conversation Intelligence can harness the Voice of the Customer so automotive dealers and marketers can deliver an excellent car-buying customer experience.

Tips
by Ryann Hogan, Demand Generation Marketing Manager, CallRail
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Get better call insights and boost your marketing with automation

Learn how Conversation Intelligence AI can transform call data into unparalleled insights about your target audience and the buying journey.

Guide
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Transform your customer experience in 5 steps with CallRail

An effective customer experience requires understanding and personalizing the ways you engage with prospects at each step. Our infographic shows you how.

Infographic
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How to set your agency apart in 2021 and beyond

Learn how to set your agency apart in 2021 and beyond with this infographic.

Guide
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4 ways CallRail levels up your financial services marketing

Learn how call tracking, conversation intelligence, and form tracking take your marketing efforts for financial services to the next tier.

Tips
by Ryann Hogan, Demand Generation Marketing Manager, CallRail
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6 ways to conduct healthcare marketing research without sacrificing patient security

How can you conduct patient marketing research while remaining HIPPA compliant? Read the blog to find out how.

Guide
by Ozi Opurum
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Why every marketing agency needs Call Tracking and Form Tracking

Agencies are powering up Call Tracking with Form Tracking to drive and prove ROI for their clients. Click through to learn the five ways how.

Guide
by Carly Cornforth
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The hidden costs of cheap call tracking tools

Is a cheap call tracking solution really going to help your business? Find out the hidden costs of cheap call tracking tools.

Guide
by Rob Wade
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How to supercharge the return on investment of your senior living marketing

Understanding your cost per lead and your ROI can come in handy when fine-tuning your marketing performance. We cover that and more in the blog.

Guide
by Ryann Hogan, Demand Generation Marketing Manager, CallRail
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What small businesses need from marketing agencies today

After a year of hardship and heartbreak, today’s business owners are ready to bounce back. What does that mean for marketing agencies?

Webinar
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Infographic: 8 tips to optimize contact forms

Want to turn your contact forms into a lead magnet? Read these eight tips to learn how.

Infographic
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