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Marketing Strategies

Why Google is pledging to fix its fake traffic problem

Google has a problem with ad fraud, fake traffic and fake clicks. They've issued some refunds already, but how are they going to address the larger problem?

Product
by Michael Saba
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UI Refresh Q&A with CallRail UX Lead Kara Kelly

We'll soon be releasing a refreshed, redesigned version of the CallRail interface. We sat down for a chat with our UX lead about the big changes on the way.

Q&A
by Michael Saba
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CallRail Named #492 Fastest Growing Company in America by Inc. Magazine

Being ranked in the Inc 500 list is kind of a big deal, getting ranked in Inc twice is an even bigger deal! And we're only getting started.

Awards
by Erica Hawkins
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How P3 Inbound used CallRail to help medical clients make informed marketing decisions

With healthcare marketing, it is critical to prove value to your clients. Learn how P3 Inbound used CallRail to prove their own value to medical clients.

Case Study
by Scott Zeitzer
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Customer Highlight: Learn How Recovery Brands Uses CallRail’s API to enhance Their CRM

In this Customer Highlight, we learn how Recovery Brands use CallRail's API to improve their CRM and the way they access their data.

Case Study
by Kate McGaughey
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The AI Acquisition Spree and What It Means for Marketers

As mobile continues to grow in search, AI and machine learning will be critical considerations for the daily operations of any marketing agency.

Industry
by Michael Saba
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Customer Highlight: Learn How RevUnit Uses CallRail

Join us for an interview with Sidnee Schaefer, Sr. Product Adoption Strategist of RevUnit and find out what key features of CallRail improve their service.

Case Study
by Kate McGaughey
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Customer Highlight: How Factor Finders Uses CallRail

Discover how CallRail has made an impact on the marketing efforts of Autumn Dlugoz, the Marketing Manager of Factor Finders.

Case Study
by Kate McGaughey
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CallRail Quarterly Product Update: What’s New in Q2 2017

We're always working to improve our software to make things easier for our customers. Check out our latest feature and integration updates.

Product
by Madelyn Wing, Head of Partnerships, CallRail
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What the EU’s Antitrust Fine Against Google Means for Digital Marketers

The EU's antitrust regulator recently slapped Google with a record $2.7 billion in fines for nepotism in search results and what it means for marketing.

Webinar
by Michael Saba
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Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence

Terms like AI and machine learning can seem like a foreign language. Never fear. Here are four ways artificial intelligence will improve output for sales.

Tips
by Madelyn Wing, Head of Partnerships, CallRail
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Spotlight Interview: Alan Matthews | Development

Learn how Alan Matthews, one of CallRail's developers, went from working in the music industry to jumping into tech by teaching himself how to code.

Interview
by Kate McGaughey
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Using a Customer-Centric Marketing Strategy to Build a Loyal Tribe

At the end of the day, maintaining integrity in marketing and seeing solid ROI can be done by focusing on customers. How do you make your brand authentic?

Tips
by Kate McGaughey
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How to create an effective real estate digital marketing strategy

Whether you're a big firm or an agent flying solo, here are some surefire strategies for improving your real estate marketing game in the Digital Age.

Tips
by Michael Saba
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Insights for Marketing in Australia

With the right tweaks to your strategy and a firm grasp of the culture, your business can soon be making waves Down Under.

Tips
by Michael Saba
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Machine Learning and Building Conversation Intelligence

Machine Learning and Artificial Intelligence is a big deal, and you should try these amazing features we built for you to stay ahead of the competition.

Tips
by Adam Hofman
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What a Macron Presidency means for global tech and marketing

International marketers should keep their eye on developments coming from France. Learn about Macron's stance on tech, globalization, privacy encryption.

Industry
by Michael Saba
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Smart Phone Usage in The United Kingdom

The UK has reached “peak smartphone usage.” From your efforts online to those offline, CallRail is here to help you learn what’s working for your campaigns.

Industry
by Erica Hawkins
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A Crash Course in Effective International Marketing

With smart international marketing, even niche businesses can broaden their appeal. Here's what you need to know to have an effective campaign.

Guide
by Michael Saba
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Earn More Do Less helps client capture 400% more calls with CallRail

With CallRail, Earn More Do Less is able to provide real value and peace of mind for their clients and translate smart data into even smarter marketing.

Case Study
by Michael Saba
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How Real-Time Analytics are Reshaping Marketing

For data-driven marketers, real-time analytics are increasingly critical to creating value for businesses and clients. Those who stay ahead will benefit.

Industry
by Michael Saba
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Women In Tech: Ni Ha, UX Designer

CallRail's UX Designer, Ni Ha, shares her personal story of what led her from majoring in mathematics to a fulfilling career in graphic design.

Interview
by Kate McGaughey
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Home Service Providers: Marketing Best Practices for Web and Beyond

97% of consumers research online to find home services providers in their area before they make a purchase. Know what searches make your phone ring.

Tips
by Michael Saba
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4 Actionable Direct Mail Marketing Tips that Actually Make a Bottom-Line Difference

Discover how you can optimize your direct mail marketing campaign for success with these 4 essential tips from CallRail.

Tips
by Nancy Lim
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Women In Tech: Crystal Thornton, QA Engineer

Different story, same results: Women Thriving in Tech. Discover QA Engineer, Crystal Thornton's journey from technical writing to her role here.

Interview
by Kate McGaughey
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Spotlight Interview: Jason Tatum, Product Owner

We're always excited to share stories of the amazing group of diverse, intelligent, driven individuals that make up Team CallRail. Discover what brought Product Owner, Jason Tatum, to CallRail.

Interview
by Kate McGaughey
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What is a Google Forwarding Number?

Looking to add a Google Forwarding number for your business? Implementing a dynamic number insertion becomes a much simpler process with CallRail.

Definition
by Zack Bedingfield
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