Marketing Strategies

News You Can Use: GDPR in full swing, IPO markets are bullish, big changes coming to Gmail

Welcome to the latest installment of News You Can Use, CallRail's roundup of important technology and marketing news.

What is GDPR and how will it affect my business?

GDPR, an acronym for General Data Protection Regulation, is new set of rules in the European Union governing how personal data can be stored and used. We explore how GDPR will affect your marketing or technology business.

How to use CallRail phone numbers for local marketing

Call tracking for your local marketing campaigns transforms the way your customers communicate with your business and Local Swap™ keeps you covered.

Localize Dynamic Number Insertion with CallRail’s Local Swap™

Put your customers at ease by serving up phone numbers that are local to their IP address with CallRail's latest iteration to Dynamic Number Insertion.

HIPAA call tracking checklist: Best practices for maintaining compliance

If you're in healthcare marketing, it's critical that you consider HIPAA when choosing tech tools and platforms, especially if you're going to be tracking leads in any way. Here's a HIPAA compliance checklist for marketers using call tracking.

What is the difference between B2B & B2C marketing?

Learn the differences between B2B marketing and B2C marketing so you can tailor your approach to each audience's needs for more effective marketing.

What is a SWOT Analysis?

A SWOT analysis is a process that individuals or organizations use to identify Strengths, Weakness, Opportunities, and Threats. It's commonly used in strategic planning, where it can help businesses narrow down their niche within the market. Here's why your business should do a SWOT analysis.

What is user experience?

User experience (UX) is a person’s overall experience with a product such as a website or application, and is typically measured by the ease of use and quality of that product. We explore what makes good UX design here at CallRail, and how these best practices can benefit the entire company.

Our new e-book shares how data-driven marketing agencies grow revenue with call tracking

With our handy guide of call tracking tips and best practices, you'll be able to grow your marketing agency like never before. That means more clients, more revenue, and more equity for your brand. Find out how call tracking can power up your agency by downloading our ebook today.

5 ways CallRail uses CallRail

At CallRail, we build a product that we also love to use. Here are some of the top ways we put our platform to work that'll help amplify your call tracking.

CallRail again named to Atlanta Journal-Constitution’s Top Workplaces list

We optimize for happiness and it shows. For the second consecutive year, CallRail was recently honored on the Atlanta Journal-Constitution's Top Workplaces list in the small companies category.

Automate customer billing and payments with new CallRail-Stripe integration

CallRail has made billing and receiving payments for the call tracking services your agency provides dead simple. Customize rates and mark-ups for customers, and automate everything with our new Stripe integration.

4 undeniable benefits marketers gain from using call intelligence tools

Klientboost's Founder, Johnathan Dane, showcases why and how CallRail helps businesses grow larger and marketers work smarter.

How to leverage CallRail's automatic phone Transcription

CallRail's Transcriptions automatically turn phone conversations into searchable, speaker-organized transcriptions, helping you gain better customer insights.

What is the marketing funnel?

Marketers use the concept of a funnel to help track leads through the buying process, typically looking at these six stages.

What is Conversation Intelligence?

It's time to gain an edge over your competitors. Gather and analyze caller data like never before with Conversation Intelligence.

A Brief Overview of CallRail’s Zapier Integration

Zapier is an application software that connects multiple apps you use daily in order to automate your workflow.

Customer Spotlight: How The Arbor Co. connected seniors with their families during a hurricane crisis

With hurricanes bearing down on their Gulf Coast communities, the Arbor Company used CallRail as a communication lifeline for seniors and their families.

Analysis: Australia’s digital marketing dominance presents challenges, opportunities

Australian digital marketing is outspending and outperforming every other country. Here are the challenges and opportunities this presents to marketers.

The top design trends of 2018, and beyond

2017 was a big year for the design team at CallRail. Let's review the year's top trends in graphic and web design, and make some predictions for 2018.

A guide to Australian telemarketing and spam call laws

Australian telemarketing must adhere to laws and regulations that are unique to the Land Down Under. Here's our crash-course in Australian marketing law.

Use Form Tracking to Capitalize On Your Inbound Leads

Form tracking can help your business ensure you're always getting the most out of your inbound leads -- here's how.

2017 tech news: A year in review

2017 tech news has impacted marketing in a big way. We review the most important tech headlines from 2017, and analyze what they mean for marketers.

Women in Tech: Rachael Wright, Engineering Team Lead

Rachael Wright shares her experiences as a woman forging a career in tech from college, to mentorships, to leading her own software engineering team.

The Australian Retailer’s guide to Boxing Day

Boxing day is fast approaching for Australian retailers. Here are some ways your business can boost sales and make the most of this holiday season.

What is Data-Driven Marketing?

Data-driven marketing is the practice of leveraging a data set to push a marketing strategy for a product, place, or service.

What is Marketing Automation?

Marketing automation software eliminates the manual work involved in deploying campaigns, segmenting audiences, qualifying leads and passing them to sales.