Marketing Strategies

What is Marketing Automation?

Marketing automation software eliminates the manual work involved in deploying campaigns, segmenting audiences, qualifying leads and passing them to sales.

B2B marketing best practices for boosting leads and sales

B2B marketing is changing, so taking advantage of the latest trends gives your business a decisive edge. See how you can earn more leads and sales, today!

CallRail is ranked #128 on Deloitte’s 2017 Technology Fast 500 List

CallRail is excited to announce that we've placed on this year's Deloitte Technology Fast 500 list!

How service-based businesses can benefit from local marketing

Local marketing can be a huge boon to service-based businesses. In this guest post by Dsquared Media, we explore how local marketing can benefit you, today!

How Dealbot quadrupled inbound call volume by switching to CallRail

The B2B real estate marketing firm Dealbot quadrupled their volume of inbound sales calls by switching to CallRail -- here's how they did it.

What is Speech Recognition Software?

Speech recognition software is a computer program that’s trained to take the input of human speech, interpret it, and transcribe it into text.

How CallRail’s HIPAA features take ndp agency’s healthcare marketing to the next level

Phone calls are a key metric in healthcare marketing, so professionals in this field need a call tracking solution that's fully HIPAA compliant.

A Brief History of Voice Recognition Technology

Let's explore the untold story of voice recognition technology, and see how much progress has been made over the years (and how much has stayed the same).

Workshop Digital increases leads 67% by switching to CallRail

Virginia-based agency, Workshop Digital, increases leads, conversions, and ROI by switching to CallRail call tracking.

How To Get the Most Accurate Call Transcriptions

An automatic speech-to-text software is a powerful tool that can help you extract insights from your valuable phone call conversations. With CallRail's CallScribe, there's no need to listen to hundreds of calls.

Top 4 reasons digital marketing agencies love CallRail

Wondering why digital marketing agencies are flocking to CallRail? It's not just the analytics. Take a closer look in the blog.

Feature Updates: Even More Automation with CallRail’s Automation Rules

CallRail's Automation Rules feature will help you hone in on your most valuable callers, so you can gain even more powerful data from your phone calls.

GMB Messenger: What Businesses Need to Know Before Using It

Google My Business messenger was created to help businesses and customers connect, but falls short in its current form on UX and user privacy.

Baker Labs Integrates CallRail and HubSpot for 2x’s the Lead Generation

HubSpot and CallRail are a match made in heaven for inbound marketers. Discover how our HubSpot integration worked wonders for Baker Labs.

Why Google is pledging to fix its fake traffic problem

Google has a problem with ad fraud, fake traffic and fake clicks. They've issued some refunds already, but how are they going to address the larger problem?

UI Refresh Q&A with CallRail UX Lead Kara Kelly

We'll soon be releasing a refreshed, redesigned version of the CallRail interface. We sat down for a chat with our UX lead about the big changes on the way.

CallRail Named #492 Fastest Growing Company in America by Inc. Magazine

Being ranked in the Inc 500 list is kind of a big deal, getting ranked in Inc twice is an even bigger deal! And we're only getting started.

How P3 Inbound used CallRail to help medical clients make informed marketing decisions

With healthcare marketing, it is critical to prove value to your clients. Learn how P3 Inbound used CallRail to prove their own value to medical clients.

Customer Highlight: Learn How Recovery Brands Uses CallRail’s API to enhance Their CRM

In this Customer Highlight, we learn how Recovery Brands use CallRail's API to improve their CRM and the way they access their data.

The AI Acquisition Spree and What It Means for Marketers

As mobile continues to grow in search, AI and machine learning will be critical considerations for the daily operations of any marketing agency.

Customer Highlight: Learn How RevUnit Uses CallRail

Join us for an interview with Sidnee Schaefer, Sr. Product Adoption Strategist of RevUnit and find out what key features of CallRail improve their service.

Customer Highlight: How Factor Finders Uses CallRail

Discover how CallRail has made an impact on the marketing efforts of Autumn Dlugoz, the Marketing Manager of Factor Finders.

CallRail Quarterly Product Update: What’s New in Q2 2017

We're always working to improve our software to make things easier for our customers. Check out our latest feature and integration updates.

What the EU’s Antitrust Fine Against Google Means for Digital Marketers

The EU's antitrust regulator recently slapped Google with a record $2.7 billion in fines for nepotism in search results and what it means for marketing.

Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence

Terms like AI and machine learning can seem like a foreign language. Never fear. Here are four ways artificial intelligence will improve output for sales.

Spotlight Interview: Alan Matthews | Development

Learn how Alan Matthews, one of CallRail's developers, went from working in the music industry to jumping into tech by teaching himself how to code.

Using a Customer-Centric Marketing Strategy to Build a Loyal Tribe

At the end of the day, maintaining integrity in marketing and seeing solid ROI can be done by focusing on customers. How do you make your brand authentic?