Marketing Strategies
The best call tracking features for agencies (and how they work)
We break down the top Callrail agency features, and exlore how they can help your business get the most out of your marketing budget.
4 agency client call tracking objections (and how to overcome them)
Marketing agencies know full well the benefits of call tracking for clients. But sometimes, it can be difficult to convince them -- here's how.
How suddenly losing my journalism job led to a new career at CallRail
There are lots of different jobs at CallRail, and our team has just as many stories about how we got here. Here's how an ex-journalist became a UX writer.
Choosing the best marketing channels for your agency, in 4 easy steps
With our simple 4-step guide, it's never been easier to pick the best marketing channels for your agency and get the most from your marketing budget.
7 agency best practices to boost your marketing and earn more clients
Agency marketing can be tricky -- let's review some tips and tricks from the best agency marketers to help you establish your own best practices.
How to build an agency marketing tech stack (and what mistakes to avoid)
Building the best marketing tech stack for your agency is a lot of work, but our helpful guide will explain everything you need to know.
AI is making calls more important than ever for SMBs: Here’s how to not get left behind
Advancements in AI have made SMB call tracking more important than ever before. Here's how AI and machine learning have made calls critical to SMBs.
The do’s and don’ts of small business marketing
Marketing is never one size fits all, but these do’s and don’ts will help you keep your small business moving in the right direction.
Are calls the top conversion point for your SMB? They are for these 6 marketers
Calls are a critical channel, but don't just take our word for it: Our top SMB case study testimonials let our users explain in their own words.
News You Can Use: Amazon’s split decision, new EU tech tax, FCC takes aim at ‘robocalls’
Here on the CallRail blog, we review the latest tech and marketing news, and provide analysis about what it all will mean for your business.
How Automation Rules can help your business save time and earn more leads
CallRail's Automation Rules feature can save your business time and bring in more leads. Let's explore how to get the most from Automation Rules!
Automotive marketing best practices for boosting sales and revenue
By following these industry best practices for automotive marketing, your dealership will boost sales, increase revenue, and drive new leads.
How empathy can improve your marketing strategy
Empathy doesn't just help you see things from the customer's perspective -- it's also great for business. Here's how empathy can improve your next campaign.
AMP up your call tracking with Accelerated Mobile Pages
We are proud to announce the new CallRail AMP integration, which will help marketers achieve a truly complete view of mobile attribution.
8 common client problems facing agencies, and how to fix them
In this guest post by Joe Kindness of AgencyAnalytics, we review the most common reasons why client churn happens for agenices, and how to prevent them.
How to track a phone call?
Learn how to track a call, including how call tracking works, how to set it up, and how it can benefit your business and customers.
Why clients break up with their agencies
Client retention is one of the trickiest problems an agency can face. Here's why agency-client breakups happen, and what you can do about it.
Health to wealth, and back again: How to boost your healthcare marketing
While healthcare advertises like other industries, they have legal and ethical considerations to be aware. Here's how to boost your marketing efforts.
News You Can Use: 5G push continues, Bitcoin crackdown coming
Join us for some tech news analysis, where we break down the latest headlines in marketing and technology and explore what it all mean for your business.
Women in Tech: Madelyn Wing, Director of Product and Customer Marketing
As part of our Women in Tech series, we interview CallRail's Director of Product and Customer Marketing, Madelyn Wing, and learn about her awesome career.
How to choose a digital marketing agency
Choosing a good digital marketing agency is crucial to the long-term health of your business. Here's how to measure your options and make the best choice.
Data and analytics: The cure for agency client churn
Client churn can be one of the toughest problems facing any marketing agency. Here's how data and analytics can keep clients happy and zero out churn.
4 key web design tools your agency probably isn’t using, but should be
We review the top web design tools your agency should be using right now, and explain the benefits they can bring to your business.
7 ways to improve lead gen campaigns (and drive down CPL)
For cost per lead campaigns, striking the right balance between quanitity and quality can be tricky. We review some simple tips for maximizing your CPL.
How FreeGren Digital uses call tracking to reduce churn and improve client results
With the power of agency call tracking, digital marketing agency FreeGren has greatly reduced client churn. Here's the story of how they did it.
What is HIPAA?
HIPAA is a US law which establishes privacy standards around medical information. Here's how HIPAA can affect marketing, and how you can stay compliant.
Women in Tech: Whitney Bennett, VP of Talent and Culture
Women in Tech is a series on the CallRail blog exploring the powerful women who bring so much to our company. Today, we talk to Whitney Bennett.