Marketing Strategies

Customer Highlight: Learn How RevUnit Uses CallRail
Join us for an interview with Sidnee Schaefer, Sr. Product Adoption Strategist of RevUnit and find out what key features of CallRail improve their service.

Customer Highlight: How Factor Finders Uses CallRail
Discover how CallRail has made an impact on the marketing efforts of Autumn Dlugoz, the Marketing Manager of Factor Finders.

CallRail Quarterly Product Update: What’s New in Q2 2017
We're always working to improve our software to make things easier for our customers. Check out our latest feature and integration updates.

What the EU’s Antitrust Fine Against Google Means for Digital Marketers
The EU's antitrust regulator recently slapped Google with a record $2.7 billion in fines for nepotism in search results and what it means for marketing.

Four Ways Sales & Marketing Will Reap the Benefits of Artificial Intelligence
Terms like AI and machine learning can seem like a foreign language. Never fear. Here are four ways artificial intelligence will improve output for sales.

Spotlight Interview: Alan Matthews | Development
Learn how Alan Matthews, one of CallRail's developers, went from working in the music industry to jumping into tech by teaching himself how to code.

Using a Customer-Centric Marketing Strategy to Build a Loyal Tribe
At the end of the day, maintaining integrity in marketing and seeing solid ROI can be done by focusing on customers. How do you make your brand authentic?

Effective Real Estate Marketing in the Digital Age
Whether you're a big firm or an agent flying solo, here are some surefire strategies for improving your real estate marketing game in the Digital Age.

Insights for Marketing in Australia
With the right tweaks to your strategy and a firm grasp of the culture, your business can soon be making waves Down Under.

Machine Learning and Building Conversation Intelligence
Machine Learning and Artificial Intelligence is a big deal, and you should try these amazing features we built for you to stay ahead of the competition.

What a Macron Presidency means for global tech and marketing
International marketers should keep their eye on developments coming from France. Learn about Macron's stance on tech, globalization, privacy encryption.

Smart Phone Usage in The United Kingdom
The UK has reached “peak smartphone usage.” From your efforts online to those offline, CallRail is here to help you learn what’s working for your campaigns.

A Crash Course in Effective International Marketing
With smart international marketing, even niche businesses can broaden their appeal. Here's what you need to know to have an effective campaign.

Earn More Do Less helps client capture 400% more calls with CallRail
With CallRail, Earn More Do Less is able to provide real value and peace of mind for their clients and translate smart data into even smarter marketing.

How Real-Time Analytics are Reshaping Marketing
For data-driven marketers, real-time analytics are increasingly critical to creating value for businesses and clients. Those who stay ahead will benefit.

Women In Tech: Ni Ha, UX Designer
CallRail's UX Designer, Ni Ha, shares her personal story of what led her from majoring in mathematics to a fulfilling career in graphic design.

Home Service Providers: Marketing Best Practices for Web and Beyond
97% of consumers research online to find home services providers in their area before they make a purchase. Know what searches make your phone ring.

4 Actionable Direct Mail Marketing Tips that Actually Make a Bottom-Line Difference
Discover how you can optimize your direct mail marketing campaign for success with these 4 essential tips from CallRail.

Women In Tech: Crystal Thornton, QA Engineer
Different story, same results: Women Thriving in Tech. Discover QA Engineer, Crystal Thornton's journey from technical writing to her role here.

Spotlight Interview: Jason Tatum, Product Owner
We're always excited to share stories of the amazing group of diverse, intelligent, driven individuals that make up Team CallRail. Discover what brought Product Owner, Jason Tatum, to CallRail.

What is a Google Forwarding Number?
Looking to add a Google Forwarding number for your business? Implementing a dynamic number insertion becomes a much simpler process with CallRail.

What Drives Auto Buyers?
Do you know what drives traffic to your dealership? CallRail's got you covered. With call tracking, you can know which campaigns are making your phone ring.

#WeAreCallRail
At CallRail, we believe what defines a company transcends material success. Beyond profit margins and innovation, our CEO, Andy Powell, shares his beliefs.

Streamline Your Marketing: A Guide to Saving Time with Call Tracking
Time is money. Save both with CallRail. Here are a few examples of how call tracking can transform your marketing for quicker proven results.

What is a main line tracking number?
Could this enhanced business line transform your inbound marketing? Learn if this unique type of business phone number is right for you.

Digital Agency iNet Media Decreases Time Spent on Campaign Set Up by Staggering 99% with CallRail
From a campaign set up that was a 24 hour process to one setup that took 1 minute, it was a no-brainer for digital agency, iNet Media, to move to CallRail.

Your 2017 Marketing Strategy Forecast
The more things change the more they stay the same. Follow these tips to maintain a clear path through your marketing strategies for 2017.