Marketing Strategies

New data from CallRail reveals impact of pandemic on small businesses

Findings from CallRail's latest report indicate that small businesses relied on marketing to survive the pandemic–and as a result, are now highly likely to hire marketing agencies for a broad range of services. Click through to see what else they had to say.

Clients tell all: What small businesses need from marketing agencies today

600 US-based business owners have spoken. They’re ready to tackle the new normal and are looking for agencies to help.

Apartment call tracking 101

Apartment owners: Learn how call tracking works, how to implement a call tracking system, and how call tracking can benefit you and your business.

Why your business needs an omnichannel communications strategy

Check out this blog to explore what an omnichannel communications strategy is and why your business needs one to thrive in this digital communication age.

Make the most of your electrician advertising with these 3 tools

Want to know how to generate more electrical leads and optimize future ads? Read this article to find out how.

Stopping automatic Google Ads extensions in their tracks

If you haven't claimed your Google My Business Profile, you might want to start now. Read the blog to find out why.

Pay for Calls, Not Clicks: Google Ads for Home Services

Join CallRail and Nick Paul, Director of Advertising at Nifty Marketing for a crash course on Google Local Service Ads.

Why real estate agents must invest in digital marketing

Digital marketing is no longer a non-negotiable for real estate agents. Learn why in the blog.

Gravity Digital proves value by tightening up client lead response time

Clients not following up your leads? Form Tracking can help. See how Gravity Digital did it in this case study.

Open for business: Bouncing back with post-pandemic call data

Learn how to navigate business after the pandemic by dialing in your call strategy with call insights from our latest data report.

Will Google's Core Web Vitals update impact your website? Find out.

Google just released its latest update: Core Web Vitals. What does it mean for you? How will it impact your website? Get these answers and more in the blog.

Buyer's guide to call tracking

Need help finding a call tracking solution? This guide should help.

New to ad extensions? Here’s what you need to know

Google Ad Extensions can benefit marketers of all levels. Find out more about the different types of ad extensions and when to use them.

Google Ads health insurance certification: What you need to know

If you want to serve ads with Google, you'll have to get G2 certified. Here's everything you need to know about this certification and what to do next.

How one home services pro lowered their cost per lead with Form Tracking

Learn how Reliable Heating & Air used Form Tracking to test a new search engine marketing (SEM) idea and bring in new quality leads.

Why one agency adds Form Tracking to all their client’s accounts

Form Tracking helped Street Digital Media "bridge the gap" between its paid advertising campaigns and revenue generated. Read their story to learn how.

The financial services guide to content marketing

Learn how content marketing helps financial institutions stand out from their competitors

8 esthetician marketing ideas to get more bookings

Looking for ways to spruce up your esthetician marketing? These tried and true marketing tactics should help.

D.R. Horton saves thousands in lost leads with Lead Center

Find out how America's largest homebuilder went from lost leads and little to no visibility to revenue growth, cost savings, and a 50% reduction in response time — all with Lead Center.

7 ways to drive more traffic to your legal website

If your legal website resembles a brochure, you're doing it wrong. Check out these seven tips for turning your legal website into a lead gen engine.

Customer Spotlight: Gravity Digital streamlines client lead response time with Form Tracking

Gravity Digital helps healthcare clients book every opportunity they generate with From Tracking. With just one click, front desk staff can quickly and easily respond to every inquiry. See the features they use to make it happen.

Automotive landing pages that increase conversions

Want to make your landing pages work harder for you? Check out these must-use automotive landing page tips.

5 must-have marketing tools for mortgage loan officers

Mortgage loan officers face an increasingly competitive market, and having the necessary tools for success is vital. Learn the essential marketing tools that will keep you ahead of the game.

The ultimate customer experience toolkit

Winning in today's crowded marketplace means delivering exceptional customer experiences. Read the guide to learn how CallRail can help.

Why you need to re-think your SEO approach in 2021

Download the guide today to learn how to drive SEO business value in 2021 and beyond.

Handbook: Advanced PPC quick wins for agency marketers

In this curated handbook for agency PPC managers, we’ll show you quick PPC wins you may not have considered before.

3 small business tips to adapt to the new normal

Competition for customers online has increased due to the pandemic. So how can you effectively reach them in the new normal? Check out these three small business tips from our agency partner Brand North to learn how.