Marketing Strategies
How to get more home service leads (without paying for ads)
While pay-per-click advertising and lead generation services can drive leads to your business, you don’t have to solely rely on them. These five marketing solutions will help you find new leads without breaking the bank.
Infographic: Learn about CallRail’s Partner Program
If you’re looking for ways to offer even more value to your clients and customers, look no further than the CallRail Partner Program.
4 small-business communication trends (and how they improve customer experience)
Communication between customers and small businesses is digital-first. Here's how to use the latest trends to simply your marketing communications and meet customers where they are.
13 essential commercial real estate marketing tools
Here are the top commercial real estate listing, marketing, and prospecting tools to close more deals and stay in front of market trends.
A 7-step process to do competitive research for your clients
Set your agency apart by implementing the right marketing analytics tools — and process — to successfully conduct and deliver competitive research about your clients' competitors.
How to help your clients set and achieve their goals
How can your agency help clients set specific goals — and achieve them? With better data and reporting insights.
How to define (and achieve) your small business marketing goals
The first step to take when marketing as a small business owner? Set goals. Start with these three tactics.
How to determine which marketing tactics are generating the highest-quality leads
See greater impact from your marketing budget by testing your tactics to find what works best to generate the most business.
Which marketing tactics generate the highest quality client leads for your law firm?
An American Bar Association survey found 52% of law firm professionals feel getting new client business is the biggest challenge they face. Test your tactics to figure out what marketing works (and what doesn't).
How to define — and achieve — your law firm’s marketing goals
Successful law firm marketing is all about continually refining your strategy. Here's how to lean into the tactics that work, and fix (or cut) the ones that don’t.
Voice of the Customer in law firm marketing: What it is and how to capture it
Voice of the Customer (VoC) research helps you collect customer feedback to improve your law firm marketing, build stronger client experiences, and sign more clients.
Pros and cons of the top 9 marketing channels for small businesses
In this infographic, you’ll learn the pros and cons of each channel so you can know which ones are best for reaching your audience.
Pros and cons of the top 7 marketing channels for law firms
In this infographic, you’ll learn the pros and cons of each channel so you can know which ones are best for reaching new clients.
Prove your value to your clients with better reporting (How to tell a story with data)
Your clients expect you to be their subject matter expert. Explain to them what's working, what isn’t, and why by telling their entire data story with CalRail to prove ROI.
4 ways to optimize real estate lead generation methods to improve business
In an unprecedented market, realtors need to cater to home buyers as well as those looking to sell their properties. Grow sales by tracking each lead with these four methods.
Customer Spotlight: Access Professional Systems gains new customer perspective with CallRail
CallRail has helped Access Professional Systems become a better strategic partner. Watch their story to see how.
Greater insight, greater results: How better data helped one agency boost client ROI
Marketing agency Einstein Industries uses CallRail tools like Call Tracking and Form Tracking to make data-informed decisions for clients.
The marketer's guide to proving ROI
Clients want to know which marketing efforts impact their bottom line. Here's how agencies can easily prove the ROI of their work to clients with CallRail.
Guide: Is my law firm's marketing working?
Do you know which campaigns are helping your law firm grow, and which are falling flat? Read this guide to help you become a more effective marketer.
Guide: Is my marketing working?
Do you know which activities are driving leads & phone calls, and which are falling flat? Use this guide to help you become a more effective marketer.
Is My Marketing Working?
Learn how to become a more effective marketer by answering, how do you make better decisions about where to spend your marketing dollars?
Missed Opportunities: Rethinking Call Tracking for Google Ads & SEO
In this webinar, we'll discuss how call tracking can help you reduce wasted spend, identify new opportunities, and identify gaps in your processes.
How Conversation Intelligence improves the automotive customer experience
Learn how Conversation Intelligence can harness the Voice of the Customer so automotive dealers and marketers can deliver an excellent car-buying customer experience.
Get better call insights and boost your marketing with automation
Learn how Conversation Intelligence AI can transform call data into unparalleled insights about your target audience and the buying journey.
Transform your customer experience in 5 steps with CallRail
An effective customer experience requires understanding and personalizing the ways you engage with prospects at each step. Our infographic shows you how.
How to set your agency apart in 2021 and beyond
Learn how to set your agency apart in 2021 and beyond with this infographic.
4 ways CallRail levels up your financial services marketing
Learn how call tracking, conversation intelligence, and form tracking take your marketing efforts for financial services to the next tier.