Marketing Attribution

What is multi-touch attribution?

Multi-touch attribution refers to the process of tracking and assigning fractional credit to multiple touchpoints along the path to a conversion.

Understanding the pros and cons of multichannel marketing

Multichannel marketing can be tricky -- is it right for your business? Find out more in our expert primer on the pros and cons of multichannel marketing.

The CallRail-Wix integration: Easy attribution for all your sites

With CallRail's new Wix integration, you can put dynamic call tracking to work on your Wix landing page -- no coding necessary.

The missing metric: Why call tracking is a must for total attribution

Proper call attribution is the key to success for your marketing efforts. Here's why call tracking is a must when it comes to solid attribution modeling.

Using attribution data for agencies: Retain clients, earn new ones, and make more money

For agencies, marketing attribution is more important than ever. Here's how your attribution data can help increase profits and reduce client churn.

How CallRail built CallScore: Using AI to make better marketing decisions

This is the story of how CallRail used machine learning and AI to build a powerful set of tools for our users: Conversation Intelligence.

Dissecting a marketing touchpoint: What you need to track to be successful

User paths are the tip of the iceberg when it comes to marketing touchpoint analysis. Learn about 3 features you need to track to be successful.

Building CallRail: An inside look at our development process

Here's an inside look at the CallRail development process and how we incorporate user feedback to make CallRail the best it can be.

Slamdot and Call Tracking: Local agency marketing, done right

Big or small, agency call tracking can bring huge value to your business. Slamdot uses CallRail to build their brand and make life better for clients.

With call tracking, ParaCore achieves agency success and stellar client retention

With call tracking, marketing agency ParaCore has been able to consistently prove ROI to their clients with accurate PPC reporting and reliable data.

Why you need a toll-free number in your Local Swap pool

Having toll-free numbers in your swap pool ensures your customers will still see a relevant number, even if you don't have a number with their area code.

How CallRail and Digible helped a client cut CPL by 33%

Real estate marketing can be tricky, especially when compared to advertising in other industries. By using call tracking as part of their overall marketing strategy, Digible agency produced great results for their clients -- including a staggering 33% reduction in CPL. Here's how they did it.

How a team of writers tells the story of CallRail

UX writing is central to CallRail's design and production process. CallRail UX Writer Robert Martin weighs in on what his team's day-to-day looks like, and how his work makes the user experience even better.

With call tracking, Bonfire cuts client’s missed calls by 66%

The Australian agency Bonfire has used their marketing knowhow and call tracking to deliver some seriously impressive results for their clients. Here's how they did it, and how CallRail was part of their journey/

Call tracking systems: Key to a complete attribution ecosystem

Call tracking systems are a crucial part of a complete online and offline marketing campaign attribution system, especially for today's marketers.

What Google’s new global site tag (gtag.js) means for call tracking and Google Analytics

What does Google's new JavaScript tag mean for tracking calls in Google Analytics? Here's what you need to know about the gtag.js change and what it means for your call tracking data.

With call tracking, Phorge grows client business by (at least) 30 percent

Australian marketing firm Phorge uses call tracking as part of a comprehensive strategy to help clients grow their business by 30% -- here's how they do it.

CallRail brings home inaugural Appealie award in overall SaaS category

CallRail joined Zendesk and Slack as a winner in the inaugural Appealie Awards, taking home a prize in the Overall SaaS category.

CallRail Quarterly Product Update: What’s New in Q4 2017

We added a Facebook integration, improved user workflow and permissions, and introduced some great new features to the CallRail API.

What are Whisper Messages?

With whisper messages, marketers and businesses' can track ROI by knowing what marketing channels drive calls and improve the efficiency of the calls.

CallRail Quarterly Product Update: What’s New in Q3 2017

CallRail's Q3 has been full of product updates. From a new user interface and referral program to responsive call routing, there's a lot in store.

How Constellation Behavioral Health uses CallRail and Salesforce to solve the multi-touch attribution problem

CBH shows how CallRail's Salesforce integration helps to bring clarity to multi-touch attribution in a challenging market

Making Call Attribution Part of Your Holistic Attribution Model

Making call attribution part of your multi-channel attribution model can increase accuracy for online and offline conversions. Learn how with a free trial.

How to Utilize Whisper Messages in Your Campaigns

A how to guide for using whisper messages in your marketing campaigns.

How Wonderist used CallRail and CallScore to grow a dental client’s monthly patients by 530%

CallRail provided Wonderist with something invaluable in their line of work: Full transparency about how their clients' ad budgets are being put to use.

What is multi-channel attribution?

Multi-channel attribution is the process of determining which marketing channels lead to a sale & giving each channel the appropriate amount of credit.

How Whitehardt Brings Attribution Clarity to Attorney Marketing with CallRail

Learn how call tracking with CallRail can give your business the edge it needs. Contact our sales team to request a demo or start your free 14 day trial.