Marketing Attribution

A guide to lead-creation-touch attribution models

Learn what gets credited in lead-creation-touch attribution models, what the pros and cons of this model are, and when it’s best used.

What you need to know about attribution windows

Learn about the different types of attribution windows and formats for reporting.

Top 10 Reasons You Should Be Using Business Call Tracking

For any business to succeed, you need a great website and tools to analyze its success. Here are the top reasons to add call tracking to your business.

Better Form Tracking with CallRail’s new inclusive bundles

The new form tracking functionality is now available on the Marketing Analytics and Analytics Suite bundles. Got questions about how this affects you? We've got answers.

What is Z-shaped Attribution?

Z-shaped attribution is a multi-touch model that gives credit to all touchpoints in the customer journey. Find out if z-shaped attribution is right for your business.

Guide to U-shaped Attribution

Learn how a U-shaped attribution model works, the pros and cons for different types of customer journeys, and whether it's the right model for you business.

Guide to W-Shaped Attribution

Why a W-shaped attribution will create transparency into your leads.

The root of stakeholder buy-in: How better attribution can impact organizational buy-in

If you’re not a decision-maker within your marketing department, getting stakeholder buy-in can make or break your strategy turning into execution.

A guide to linear attribution

Learn what marketing efforts get credit in a linear attribution model, the pros and cons, when to use one, and how to set it up for your business.

Use Marketing Attribution To Optimize Your Ad Budget

By measuring and evaluating the performance of your marketing channels on a user level, you can distribute resources in a way that drives the most conversions at the lowest cost to your business.

Attribution models: What they are, why they matter, when to use them

Attribution models are an important tool for marketers looking for data to improve their campaigns. We explore what they look like, and how to use them.

CallRail for Google My Business: Get to know your local customers through call tracking

CallRail’s Google My Business integration greatly expands on what GMB natively offers through GMB Insights.

5 marketing attribution pitfalls marketers must avoid

As you evaluate your marketing campaigns in 2020, be sure that every campaign gets the credit it earns. Here are 5 attribution pitfalls to avoid in the new year.

SearchLab delivers optimized campaigns, full-spectrum reporting with CallRail and WordStream

Chicago-based SEM agency SearchLab uses CallRail and WordStream to optimize and report on client campaigns, fueling a speedy scaling since 2017 inception.

What is time-decay attribution?

Time-decay attribution is a multi-touch attribution model that gives some credit to all the channels that led to your customer converting. Learn more here.

How CallRail helped Neon Ambition boost lead tracking by 80%

In this lead tracking case study, find out how CallRail helped one digital marketing agency boost their client’s lead gen by 80 percent

CallRail wins second APPEALIE award in Overall SaaS category

The Appealie Awards announced CallRail as a second-time winner of its 2019 Overall SaaS Award, alongside SalesLoft, Slack, Ceridian, ChurnZero, and Zoom.

Intellibright drives value from first touch to final sale with CallRail and AgencyAnalytics

In this agency call tracking case study, we explore how Intellibright uses CallRail and AgencyAnalytics to deliver big wins for their clients.

With CallRail, Gravity Digital gives clients the attribution they need to ‘read the funnel from top to bottom’

Thanks to the advanced call tracking provided by CallRail, it's easy for Gravity Digital to provide rock-solid marketing attrbution to their clients.

5 pro tips for cross-channel call attribution

Our friends at LumenAd share 5 marketing pro tips on multichannel attribution, so you'll never miss another conversion opportunity.

The importance of attribution for dealership marketing, explained

Following these simple dealership marketing best practices are a guaranteed way to bring in more leads and close more sales.

Pain Free Dental Marketing drives calls and fills exam chairs with marketing attribution and call recording

By leveraging advanced call tracking features, Pain Free Dental Marketing delivers real value to their clients -- here's how they do it.

Close the Attribution Gap with Form Tracking

Watch On-Demand: Product Managers, Anna Niles and Jason Tatum, discuss CallRail's form tracking and how it helps close the attribution gap.

Visitor Tracking 101

Watch On-Demand: Start gaining valuable insights into your digital marketing strategy with CallRail’s visitor-level tracking 101 webinar.

How call tracking helped SmartBug & The Arbor Co. optimize sales and marketing together

Call tracking is a big part of how Smartbug and the Arbor Company have achieved strategic marketing success and solid ROIs -- here's how they did it.

Improve client retention with multi-touch attribution

Watch On-Demand: Join Mark Sullivan & Greg Sterling as they discuss what works with multi-touch attribution, what doesn’t, and how to begin using it to retain clients.

Prove your Marketing Worth with Multi-touch, Multi-channel Attribution

Watch On-Demand: Learn all about multi-touch, multi-channel attribution and how it can boost your marketing career and prove your team’s contribution to your business.