Marketing Attribution

Tracking the customer journey, from call to close

Understanding the customer journey should start with tracking your leads from their first contact with your business all the way through nurturing them to, hopefully, a sale. Let us show you how.

Just using Call Tracking? Here’s what you’re missing.

If you're only using Call Tracking, you're missing out on a whole lot more. Find out just how much in this blog.

Make the most of your marketing with CallRail

Learn more about how CallRail can help you achieve greater marketing ROI.

CallRail Named #1 Fastest Growing Software Company in Georgia by Inc. Magazine

CallRail has been honored again as the #1 fastest growing software company in 35th annual Inc 500|5000, a ranking of the 5,000 growing private companies.

The importance of call tracking for television ads

Combining your TV ads with call tracking software can help bridge the gap between traditional and digital advertising. Get the guide on how to get started.

Bringing digital accountability to your offline marketing with call tracking

Blindspots in marketing tracking create significant handicaps in optimizing your marketing mix. Learn how Pathfinder Alliance used call tracking to discover wasted spend in offline channels.

Marketing attribution tracking strategies and models

In this guide you will find out what attribution marketing tracking strategy options you have and how they will affect your digital marketing.

Marketing Attribution Reporting Template

Download our marketing attribution template and identify the most effective and efficient marketing channels.

First touch or last touch: Which attribution model Is right for your business?

Explore the pros and cons of first touch and last touch attribution models and find out which single touch model is best for your business.

A getting started guide to tracking your online marketing efforts

To learn more about the advantages of visitor tracking and how to get started, downloaded this guide to tracking your online marketing efforts.

Guide to first touch attribution

First touch attribution gives 100% credit of a sale to the first interaction. Learn the pros and cons of this model and whether if it's right for your business.

Understanding complex customer journeys through attribution reporting

Keep reading to see how businesses can use attribution to better understand how each engagement with their brand contributes to creating new customers.

CallRail Summer School: Part 2 || Home Service

CallRail Summer School is bringing you the second installment of our three-part event series on the lead lifecycle

A getting started guide to tracking form submissions with CallRail

Form Tracking allows you to easily stay organized and on top of every form submitted to your website. Use this guide to learn how to track form submissions.

Guide to revenue attribution

Use this guide to acquaint yourself with revenue attribution and how it can help you achieve both your current and your long-term marketing goals.

Pitching CallRail to your clients

Download our pitch deck for agencies to help you frame your client's pain points and offer CallRail as a solution to their marketing attribution needs.

How to change attribution models in Google Analytics

You can use different attribution models (and even build custom models) in Google Analytics. Here’s a step-by-step walk-through.

A guide to last < most important channel > touch attribution models

Learn about the flexibility of last <most important channel> touch attribution and discover if this model is right for your business.

Better attribution reporting with HubSpot and CallRail integration

Learn how you can achieve next-level attribution reporting by integrating HubSpot and CallRail.

Assigning Phone Call Leads in Salesforce using a Round Robin Assignment

Learn how to assign your inbound phone call leads from Salesforce with round robin distribution using the CallRail's Call Flow Builder.

How to turn attribution data into actionable insights

Collecting data and knowing what to do with it are two very different things. Learn how to make sense of your attribution data and how you can take action from there.

Guide to Qualified Lead Attribution

Last-touch attribution is an easy-to-understand, single-touch model. Discover the pros and cons of the model and whether it's the right model for your business.

CallRail and Workshop Digital Q&A

Workshop Digital speaks on how CallRail has given their clients a better view into their customers journeys and where to prioritize their marketing efforts.

How to get the most out of CallRail in a changing business landscape

Join us to learn tips and tricks to use CallRail in the best way possible to solve new challenges throughout these uncertain times.

CallRail 101

Get the official introduction to CallRail’s intuitive self-service software to begin optimizing your campaigns and increasing customer acquisition.

A guide to last non-direct click attribution models

Last non-direct click attribution models give 100% of the credit to your customers’ last non-direct touchpoint. Find out if this model is right for your business.

What is call tracking?

Call tracking is the process of determining how callers found your business. Marketing & sales can use call tracking data to measure the success campaigns.