Marketing Attribution

5 ways agencies use Form Tracking with Call Tracking to get the metrics that matter

Learn five ways agencies are using Form Tracking and Call Tracking, together, to optimize ad spend and fuel revenue growth for their clients.

Why you should be using lead attribution

Your leads’ paths to their buying decisions can tell you a whole lot about your campaigns, from what’s working to what isn’t. Learn why lead attribution is necessary for your business.

3 Ways Home Service Pros Serve More Customers with Form Tracking

For home services pros, time is of the essence when it comes to capturing every opportunity. Good thing Form Tracking powered by Call Tracking helps them stay on top of them all. Learn more in the blog.

How Call Tracking Can Increase Your Law Firm’s Marketing ROI (Q&A)

Here are some of the top questions Nifty Marketing faces when pitching call tracking to the law firms they serve. And here's how they prove call tracking's worth and more.

ROI doesn't end when the phone rings: Why you need lead attribution and management

In business today, guiding a lead to a sale is about the journey and the destination. ROI doesn’t end when the phone rings. Learn more in the blog.

How CallRail helped Workspace Strategies save $1K per month by optimizing marketing ROI

Limited insights into marketing ROI made it difficult for Workspace Strategies to know what channels performed best. CallRail’s Call Tracking changed that.

What is a lead source?

A lead source is what turns a prospect into a potential customer. Learn about the importance of lead source data and a few tools that can help you effectively track your sources.

Tracking the customer journey, from call to close

Understanding the customer journey should start with tracking your leads from their first contact with your business all the way through nurturing them to, hopefully, a sale. Let us show you how.

Just using Call Tracking? Here’s what you’re missing.

If you're only using Call Tracking, you're missing out on a whole lot more. Find out just how much in this blog.

CallRail Named #1 Fastest Growing Software Company in Georgia by Inc. Magazine

CallRail has been honored again as the #1 fastest growing software company in 35th annual Inc 500|5000, a ranking of the 5,000 growing private companies.

The importance of call tracking for television ads

Combining your TV ads with call tracking software can help bridge the gap between traditional and digital advertising. Get the guide on how to get started.

Bringing digital accountability to your offline marketing with call tracking

Blindspots in marketing tracking create significant handicaps in optimizing your marketing mix. Learn how Pathfinder Alliance used call tracking to discover wasted spend in offline channels.

Marketing attribution tracking strategies and models

In this guide you will find out what attribution marketing tracking strategy options you have and how they will affect your digital marketing.

First touch or last touch: Which attribution model Is right for your business?

Explore the pros and cons of first touch and last touch attribution models and find out which single touch model is best for your business.

Guide to first touch attribution

First touch attribution gives 100% credit of a sale to the first interaction. Learn the pros and cons of this model and whether if it's right for your business.

Understanding complex customer journeys through attribution reporting

Keep reading to see how businesses can use attribution to better understand how each engagement with their brand contributes to creating new customers.

Guide to revenue attribution

Use this guide to acquaint yourself with revenue attribution and how it can help you achieve both your current and your long-term marketing goals.

How to change attribution models in Google Analytics

You can use different attribution models (and even build custom models) in Google Analytics. Here’s a step-by-step walk-through.

A guide to last < most important channel > touch attribution models

Learn about the flexibility of last <most important channel> touch attribution and discover if this model is right for your business.

Better attribution reporting with HubSpot and CallRail integration

Learn how you can achieve next-level attribution reporting by integrating HubSpot and CallRail.

How to turn attribution data into actionable insights

Collecting data and knowing what to do with it are two very different things. Learn how to make sense of your attribution data and how you can take action from there.

Guide to Qualified Lead Attribution

Last-touch attribution is an easy-to-understand, single-touch model. Discover the pros and cons of the model and whether it's the right model for your business.

CallRail and Workshop Digital Q&A

Workshop Digital speaks on how CallRail has given their clients a better view into their customers journeys and where to prioritize their marketing efforts.

CallRail 101

Get the official introduction to CallRail’s intuitive self-service software to begin optimizing your campaigns and increasing customer acquisition.

A guide to last non-direct click attribution models

Last non-direct click attribution models give 100% of the credit to your customers’ last non-direct touchpoint. Find out if this model is right for your business.

What is call tracking?

Call tracking is the process of determining how callers found your business. Marketing & sales can use call tracking data to measure the success campaigns.

A guide to lead-creation-touch attribution models

Learn what gets credited in lead-creation-touch attribution models, what the pros and cons of this model are, and when it’s best used.