Learn how to optimize your marketing with multi-touch attribution

With all of the different channels and sources modern marketers are using today, it’s becoming a necessity to track each touchpoint of the buyer journey. To truly understand which activities are driving high-converting leads, marketers must track ad engagement, website visitors, calls, form submissions, chat, texts, offline campaigns, the list goes on. While all of that data can potentially be accessible in the respective platforms, optimization is only effective when you have the complete story.