Now more than ever, Google Ads is an effective way for business owners to reach large, targeted audiences and attract new customers at a relatively low cost. When crafted strategically, a pay-per-click (PPC) campaign has the ability to drive traffic to your website, increase your number of qualified leads, and convert those leads into customers.
But a lot goes into creating a Google Ads campaign; you’ll need to do research to understand what your customers are searching for and identify the right keywords to use. Although Google Ads can be a bit intimidating at first, this step-by-step guide and worksheet will walk you through everything you need to do to launch your first PPC campaign.
What you'll learn
How to brainstorm and align your goals
How to research and analyze competitors
How to determine a budget for your PPC campaign
How to plan keywords, ad copy, and calls to action
The best tools and methods for measuring success and proving ROI