Launching your first Google Ads campaign

Now more than ever, Google Ads is an effective way for business owners to reach large, targeted audiences and attract new customers at a relatively low cost. When crafted strategically, a pay-per-click (PPC) campaign has the ability to drive traffic to your website, increase your number of qualified leads, and convert those leads into customers.

But a lot goes into creating a Google Ads campaign; you’ll need to do research to understand what your customers are searching for and identify the right keywords to use. Although Google Ads can be a bit intimidating at first, this step-by-step guide and worksheet will walk you through everything you need to do to launch your first PPC campaign.

Illustrated rocket launching

What you'll learn

  • How to brainstorm and align your goals
  • How to research and analyze competitors
  • How to determine a budget for your PPC campaign
  • How to plan keywords, ad copy, and calls to action
  • The best tools and methods for measuring success and proving ROI