How SMBs generated leads and measured marketing success in 2020

It’s been a trying year for many small-to-medium-sized businesses (SMBs). But it has also shown us how resilient they are. From adapting their operational models to better meet customer needs and devising creative, innovative ways to stay top of mind with their target market, businesses have adapted and found their footing amid all the uncertainty.

And yet, we’re still curious as to how they’ve been able to manage it all. Precisely how have SMBs navigated the pandemic? What challenges have they faced? How has their marketing efforts been impacted?

We launched a survey earlier this year to get to the bottom of these questions and more. Download this infographic to read all of our findings.

What you'll learn

  • The impact 2020 had on they way SMBs market to customers and prospects
  • Which marketing activities reliably drive leads for SMBs
  • How small businesses measure marketing success