Marketing Risk vs. Reward: How small- to medium-sized businesses calculate marketing risks and where to take them

It’s not uncommon to see different brands going viral or becoming popular for taking marketing risks — especially in our current social media age. However, for most small and mid-sized businesses, this isn’t the case. In fact, marketing budgets are often tight and leave little room for experimentation.

So, what new channels or campaigns are worth the risk, and what signs or prompts should businesses look for to capitalize on revenue and return on investment (ROI)?

We surveyed 601 marketers at small-to-medium sized businesses to get answers to these questions and more. Download the ebook to find out.