Guide: Is my marketing working?

As a small business owner, marketing your business is a top priority. In fact, small business owners spend on average 20 hours per week on marketing alone. But, time doesn’t always equate to effectiveness.

With the many different channels in digital marketing — print ads, social media, billboards, search ads, paid social, and more — knowing which ones are bringing in leads can be tough.

So, how does a small business owner know if their marketing is working for them? This guide aims to answer that, and will help you become a more effective marketer in the process.

What you'll learn

  • How your marketing dollars are working for or against your business
  • The best marketing channels and tactics for your business
  • Different tools that will help you increase ROI and make more informed decisions