A getting started guide to creating your first tracking number

Businesses can use call tracking data to measure the success of advertising campaigns and to optimize future marketing strategies. Call tracking goes beyond the simple capabilities of caller ID. It is a technology that allows you to gain in-depth information about each individual person who calls your business, including how they found your number in the first place.

Web analytics makes it easy to see how your online efforts are paying off. But how do you accurately measure your offline conversions? With call tracking, you'll have a reliable way to track all the conversions from your marketing campaigns thanks to campaign level data.

Download this getting started guide to learn how to create your first tracking number.

What you’ll learn:

  • How to create and verify numbers within your account
  • Instructions on installing the JavaScript snippet to your website
  • How to test your tracking numbers once they’re created
  • How to integrate with Google Analytics and Google My Business
  • Best practices for analyzing the data you collect