Finding Your Agency Identity

To go niche or to go broad, that is the question many agency owners face when they’re trying to figure out which services to offer. And while there are definite benefits to each direction, the answer boils down to knowing what your agency’s expertise is.

We enlisted Drew McLellan of the Agency Management Institute (AMI) to give you a helping hand. With over 25 years of experience owning an agency and helping others build and scale theirs, Drew knows a thing or two about finding an agency identity.

The pros and cons of specializing or going full-service

How to pinpoint your agency’s unique skill sets

The biggest problems your clients face