May 20, 2020, 1:00 PM EDT

Finding Meaning in Metrics: Six Tips for Businesses Struggling to Measure Marketing Success

Shrinking budgets force many marketers to make tough decisions about spending. But more often than not, the ones who come out on top have data on their side. 

Like everybody else, successful marketers are inundated with information. So how do they know which metrics matter? Join our webinar and find out.

We’ll talk to Jenny Bristow, CEO of Anvil Analytics + Insights, a company that helps businesses find the truth in messy data.

Stop wondering which marketing efforts are working—and start knowing. Register today.

What you'll learn:

  • What vanity metrics are—and why they don’t work
  • Steps toward creating a rock-solid measurement strategy
  • How to understand and mitigate risks
  • The difference between analytics and business intelligence
  • Six tips for measurement success