Fast track to the future: How call tracking paved the way for more accessible marketing attribution

Today’s call tracking technology puts accurate marketing attribution (i.e., knowing which ads are driving which calls/leads) within reach for even small businesses. In fact, call tracking has evolved into an essential foundation. How did we get here? And where will these innovative technologies be headed next? Read this report to find out.

What you'll learn

  • The early years of call tracking
  • Impact of VoIP and the Cloud made call tracking more accessible, enabling business drive better ROI
  • Additions to call tracking — form tracking, conversation intelligence, lead management — is helping businesses grow smarter and faster
  • Next decade of advancements will see omnichannel marketing attribution become a vital part of businesses’ marketing tech stacks