Email Marketing

Improving customer retention with email marketing

Email marketing should be a core component of any customer retention strategy. Get further insight into the benefits of using email to support customer retention, as well as tips for steering this strategy toward success, in our latest blog post.

What's the key to emails that drive revenue? Value.

Successful email marketing campaigns will generate revenue and secure customer loyalty. Learn how to write valuable emails for your next email marketing campaign.

How to use email to drive calls to your business

Make your email marketing campaigns more effective with a marketing automation strategy and call tracking tools that will bridge the gap between inbound and outbound channels.

CallRail Summer School: Part 1 || Email and Offline Marketing

CallRail Summer School is in session, and we have uncovered a lot this semester - get your pencils ready.

The Importance of Email Marketing

Jeremy Vale from Logical Position explains why email marketing is especially valuable today and ways you can adapt during these uncertain times to more effectively reach your audiences.

What small-business owners need to know about email marketing

Email marketing is an effective, budget-friendly tool that all small businesses should be utilizing.

Digital Marketing Boot Camp: Importance of Email Marketing

Jeremy Vale from Logical Position explains why email marketing is especially valuable today.

What Is a Drip Campaign?

A drip marketing campaign is a powerful use of marketing automation technology. Learn what a drip campaign is along with best practices for a successful campaign.

The Basics of Email Marketing

Margaret Hamner of MailChimp breaks down the basics of building out a successful email marketing campaign.

Combining your CRM with email marketing to maximize automotive sales

With an effective email marketing campaign in your arsenal, you can start bringing more automotive leads and closing more sales.

How to measure email effectiveness

A common goal that determines success in terms of email marketing are “opens” or “clicks” within the email. Learn about other ways to track ROI from email.

What is the CAN-SPAM Act?

CAN-SPAM stands for Controlling the Assault of Non-Solicited Pornography And Marketing, and is credited with reducing the volume of unsolicited spam emails.

Building relationships through email marketing

Email marketing can be either your team’s biggest pain point or greatest asset. Here are 7 steps to overcome the email marketing curve.

8 Strategies to Increase Email Conversions

Email marketing remains one of the most effective methods for nurturing leads and driving conversions. Here's 8 ways to increase your email conversions.