Driving Paid Social ROI in 2021
Proving paid social ROI and using data to gain better customer insights has always been an uphill battle for marketers. But the impact of COVID-19 has made it even harder.
As more and more businesses go online to reach their customers, marketing costs are rising and consumers’ attention is divided. This combination of rising costs and fragmented attention means that marketers have to become even savvier about allocating and spending their paid social dollars. And ultimately, prove the value of their efforts to the C-Suite.
How can marketing attribution data prove the value of social ad spend? Download our guide to learn more.