Digital Marketing Boot Camp: Importance of Email Marketing

Buying habits are changing. While brick and mortar sales decreased at the start of the pandemic, ecommerce purchases increased by 52%. Stuck at home, consumers are also buying “new essentials,” from activewear to hardware and housewares. As everything evolves, email marketing is still one of the best ways to connect with customers and prospects.

During this on-demand workshop, Jeremy Vale from Logical Position explains why email marketing is especially valuable today.  He also describes ways you can adapt during these uncertain times to more effectively reach your audiences.

What you'll learn:

  • Understand your audience’s buying habits
  • How to engage with your customers via email
  • The importance of communicating and connecting with customers as part of your overall marketing strategy