Conversion Optimization

How to get the most out of CallRail’s VWO integration

VWO is a software used to A/B test versions of webpages. Learn how to optimize your site for phone calls with CallRail's VWO integration.

Australian digital marketing agency boosts client’s phone conversions 50% with call tracking

Australian digital marketing agency Webfirm has used call tracking to deliver great results and ROI for their clients -- here's how they did it.

Lawyer Connection doubles inbound calls with CallRail

Legal call tracking can help bring more leads and revenue to your firm. Here's how Lawyer Connection used call tracking to double their inbound leads.

Meet Team CallRail: David Schroeder, International Man of Philanthropy

In this series, we explore the stories of the members of Team CallRail. Today, we interview David Schroeder, a globetrotter with a humanitarian bent.

What is A/B Testing?

A/B testing means experimenting with two versions of a marketing asset to determine which version best achieves the goals of the experiment.

Using Call Transcriptions to Increase Conversion Rates & Leads

Recorded customer interactions - like phone calls from CallRail - can help you generate valuable data that be analyzed to improve conversion rates.

Webistry Increases Conversions by 400% with Call Tracking

Not only was Webistry able to see a 400% increase in conversion for their dental client with CallRail, they also witnessed an improvement in retention rate.

Why Call Conversions are Better Than Clicks

Understanding how your customer finds you online is important, but what happens when leads call direct instead? Call conversions trump clicks. Here's why.

altLINE Banking Increases Conversions by 108% with CallRail

With CallRail and its advanced tracking, know which campaigns are performing the best and where to invest your ad dollars.

How to Track Website Call Conversions

There are numerous different tactics for tracking website call conversions, but the important part is to be sure you are tracking them all. Learn more here.

How to Analyze Your Landing Page Success

Analyzing the success of a landing page and using insights to continually optimize will help make your landing page more effective and increase conversion rates.

Four Easy Ways to Implement Call Conversion Tracking Techniques

Call tracking shows you the full impact of your marketing campaigns and these conversion strategies make that process effective.

Agency uses CallRail to generate $800,000 in sales for healthcare client

With two key features of CallRail's software, Webmechanix was able to increase leads and conversions to turn a much greater profit.

A/B Testing with CallRail Call Analytics

Split test and A/B test web and landing pages with call tracking.

Optimize Your Landing Pages with Call Analytics

Visitor-level call analytics with CallRail allows you to track the entire path to conversion from the initial click down to the call so you show see the effectiveness of your landing pages.

Proving ROI: How Call Tracking Increased Conversions for Inspree

With the help of CallRail, Inspree was able to optimize their marketing effectiveness and increase their ROI significantly on multiple client campaigns.

Analyze Each Caller’s Website Experience with CallRail’s FullStory Integration

Fully understand how your customer is interacting with your site and their navigation patterns with CallRail's FullStory integration.

Call Tracking for Landing Pages and Subdomains

48% of marketers build a new landing page for each marketing campaign and 68% of B2B businesses use landing pages to capture sales leads for future conversions.

Call Tracking: The Key to Conversion Optimization

Growth of technologies that track phone calls, along with Google’s announcement into the arena, is causing several major changes in the world of marketing.

Boost Your Conversion Rate with Form Submission

Call while your leads are hot — not hours later. You're dramatically more likely to win business when you call customers back quickly (100 times more likely according to this study) and with our new Lead Capture feature, you can follow up on web form submission instantly.

Website Visitors Are Quick to Call, So Design with Conversions in Mind

Updating your website with conversion design in mind is important. You need to supply users with what they need to make the quick decision to call.

Test Direct Mail Marketing Campaigns Using Call Tracking

Testing and analyzing your direct mail marketing is a necessary step. Learn more about using call tracking to perform direct mail analysis here.

A/B Testing Best Practices

Learn the best practices for A/B testing to determine which campaigns are the most effective.

Designing Lead Gen Forms that Actually Generate Leads

This ebook offers great ways to optimize your forms depending on your industry, campaign goals, and more

Learn how to track calls like clicks and earn better results for your clients

Are you only tracking online conversions on your landing pages? If so, you’re missing out on a mountain of valuable marketing data.