Conversion Optimization

How to optimize a landing page for click-to-call conversions

Adding click to call-to-call buttons on your landing page can increase calls by 200%. Learn how to set them up in this helpful guide

How to Add a Click-to-Call Button on a Website With HTML

It's more important than ever for businesses to be contactable over the phone. The easiest way to do this is by adding a click-to-call button on high traffic webpages. This blog will show you how.

CallRail Summer School: Part 1 || Masterclass: Calls & Conversions

CallRail Summer School is in session, and we have uncovered a lot this semester - get your pencils ready.

Seven secrets to crafting a callable call to action

If you want your business phone to ring, you’ve got to start by giving people a reason to call. Carefully crafting an offer can make all the difference.

Arts and Crafts: Creating Campaigns that Close

Watch as Demand Generation Manager, Rachel Ward, partners with LumenAd and Merlino Media Group discuss how you can create data driven campaign strategies.

Treasure Hunt: Mapping buyer journeys from clicks to conversion

Watch as Demand Generation Manager, David Schroeder, and Walker Sands discuss how to map your customers’ buying journeys all the way from clicks to conversion.

How to use call data and recordings to optimize conversion rates

Listening to your customers is key. Learning through call recordings is the way. Learn how Tuff Growth Marketing uses valuable call data to improve conversion rates.

How to turn more calls into conversions & stop dropping the ball in the red zone

Learn how Red Zone Legal helps their clients bridge the gap between leads and conversion through call tracking.

Conversion Rate Optimization: Website Audit

Jon MacDonald, Founder of The Good, shows you the four types of data every online brand should be using, and how heatmaps will help you understand your website’s usability.

Optimizing Call Tracking with CallRail Data

Tim Benson, Omni-Channel Growth Strategist at Logical Position, shares how to use call data to fine-tune spending, sharpen bid strategies, clear the way for the right traffic, and more.

Digital Marketing Boot Camp: Conversion Rate Optimization: Live Website Audit

We explain how to design your website for optimal conversion, step-by-step.

Treasure Hunt: Mapping buyer journeys from clicks to conversion (a Camp CallRail Workshop)

Watch this webinar to learn top challenges in tracking the buyer journey and key ways to solve for them.

How Workshop Digital increased ROI and conversion rates with CallRail

Learn how Workshop Digital used call tracking to increase their clients conversion rates and improve their ROI.

CallRail’s VWO Integration Optimizes for Campaign Conversions

Visual Website Optimizer is one of the top tools in the marketing industry for A/B testing your content and landing pages.

Conversion optimization for offline channels with call analytics

Watch On-Demand: Learn proven methods & techniques to test and evaluate the effectiveness of your offline marketing channels, from print, to events, and more.

How Workshop Digital increased ROI and conversion rates with CallRail

Read this case study to learn how Workshop Digital used CallRail's Analytics Suite to gain up to 67 percent more leads and 11 percent higher ROI.

6 ways to optimize your website to get more phone calls

Check out our tips for improving user experience, tracking, and functionality of your website to get more inbound calls.

What is a heat map?

A heatmap is a data visualization tool that displays user data captured on a website in the form of color density maps to convey user behavior and traffic patterns.

5 contact form mistakes that are costing you leads (and how to fix them)

Be sure to avoid these mistakes when designing your next contact form, because they're costing you valuable leads and revenue.

How many questions should you include on your landing page webform?

By following these simple tips, you'll know exactly how many questions to include to optimize performance and lead gen for your webform design.

How call tracking supercharges your landing pages

By using call tracking for each landing page, you'll uncover valuable data that can help supercharge your marketing -- here's how to get started.

How to write better Calls To Action to maximize Click-Through Rate

By following these three simple steps, you can ensure that your next marketing CTA will maximize your CTR, and bring in more high-quality leads.

Greatly reduce time spent on call analysis with Transcription Search

With our new Transcription Search feature, you can use our advanced automation features to greatly reduce the amount of time you'll spend analyzing calls.

Three ways to use CallRail for user research

Call tracking can make your user research quicker, easier, and more cost effective. Here are three ways CallRail can power up your user research.

CallRail’s A/B testing integration with Optimizely X

With our new Optimizely integration, CallRail users can now count phone calls and text messages among the conversions they already analyze in Optimizely X!

Connect Unbounce and CallRail to boost conversions and learn more about campaign performance

Unbounce is a tremendous conversion platform for digital marketers to generate more leads. But how do you measure offline conversions?

With call tracking, Northern Commerce boosted leads and conversions by more than 50%

Northern Commerce used call tracking and analytics to boost leads and conversions significantly for a client in education, where phone calls are a significant part of the sales funnel.